week 8 mice industry

MICE MICE Meeting, Incentive, Convention and Exhibition Industry

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สํานักวิชาการจัดการ มหาวิทยาลัยวลัยลักษณ

โทร. 2248 email: [email protected]

THM-201 Tourism and Hospitality Management

Introduction to Hospitality, John Walker By Aj. Pavit Tansakul

Objectives

1. Know about the major players in the convention

industry

2. Describe destination management companies

3. Describe the different aspects of being a meeting

planner

4. Describe the different type of meeting

5. Know the various venues for meeting


Outline

1. Development of the Industry

2. Size and Scope

3. Key Players

4. Convention and Visitors Bureaus

5. Destination Management Companies

6. Meeting Planners and Service Contractors

7. Types of Meetings, Conventions, and Expositions

8. Types of Associations and Meetings

9. Venues

10. Trends


Development of the Industry

� People have gathered to attend meetings, conventions, and expositions since the ancient times

�Mainly for social, sporting, political, or religious purposes



� Associations go back many centuries to the Middle Ages and before

� The guilds in Europe were created during the Middle Ages to secure proper wages and maintain work standards

� Associations began in the United States at the beginning of the eighteenth century, when Rhode Island candle makers organized themselves



� Meetings, incentive travel, conventions, and exhibitions (MICE) represent a segment of the tourism industry that has grown in recent years

� MICE tourists spend about twice the amount of money that other tourists spend



� MICE industry is one of the fastest growingsegments within the tourism industry generatingmillions in revenues for cities and countries.

� Europe and United States still remain the majormarkets worldwide in respect of the number ofmeetings, conferences and exhibitions.


Size and Scope of the Industry

� American Society of Association Executives (ASAE):

� 23,000 members

� 6,000 associations at national level


Size and Scope of the Industry

� Associations are the main independent political force for industries such as hospitality, offering the following benefits:

� Governmental/political voice

� Marketing avenues

� Education

� Member services

� Networking


The Industry Stakeholders

PCOs andConvention managers

Convention

Bureaus

Exhibition servicecontractors

Exhibition/trade show managers

Food Services

TransportationExhibitors

Audiovisual services

Associations

Destination management Companies

Exhibit design Facilities

Hotels

Delegates

Delegates

Delegates

Delegates


Key Players

� The major players in the convention industry are 1. convention and visitors bureaus (CVBs)

2. meeting planners and their clients

3. the convention center

4. specialized services

5. exhibitions


Convention and Visitors Bureaus

� Not-for-profit umbrella organization that represents an urban area that tries to solicit business- or pleasure-seeking visitors

� Primary outcome is to generate and increase revenues of a city

� www.tceb.or.th



� The convention and visitors bureau comprise a number of visitor industry representing the various industry sectors:

1. Transportation

2. Hotels

3. Restaurants

4. Attractions

5. Supplies



1. Enhance the image of tourism in the local/city area

2. Market the area and encourage people to visit and stay

longer

3. Encourages associations and others to hold meetings,

conventions, and trade shows in the area it represents

4. Assists associations and others with preparations and

lends support

5. Encourages tourists to partake of the historic, cultural,

and recreational opportunities the city or area has to

offer


Convention Center Utilization


Destination Management Companies

� Service organizations within the visitor industry that offers a host of programs and services to meet clients’ needs

� Initially, a destination management sales manager concentrates on selling the destination to meeting planners and performance improvement companies (incentive houses)


Meeting Planners

� May be independent contractors who contract out

their services to both associations and

corporations as the need arises or they may be

full-time employees of corporations or

associations

� Plans the meeting down to the last minute


Meeting Planners

� Premeeting Activities

� Estimate attendance

� Plan meeting agenda

� Establish meeting objectives

� Set meeting budget

� Select city location and site

� Plan exhibition

� Plan travel to and from site

� Arrange ground transportation

� Organize audiovisual needs


Meeting Planners

� On-Site Activities

� Conduct ore-event briefing

� Prepare VIP plan

� Facilitate people movement

� Approve expenditures

� Postmeeting Activities

� Debrief

� Evaluate

� Give recognition and appreciation

� Plan for next year


Service Contractors

� The individual responsible for providing all of the services needed to run the facilities for a trade show

� Hired by the exposition show manager or association meeting planner


Types of Meetings

� Clinic:Workshop-type educational experience in which attendees learn by doing

� Forum: An assembly for the discussion of common concerns

� Seminar: A lecture and a dialogue that allow participants to share experiences in a particular field

� Symposium: An event at which a particular subject is discussed by experts and opinions are gathered

� Workshop: A small group led by a facilitator or trainer


Meeting Setups

� Theatre style:

� Large audience that does not need notes

� Classroom setup:

�Meeting setup is instructional

�Workshop style

� Boardroom setup:

� Small numbers of people

�Meeting takes place around one block rectangular table


Association Meetings

� Things at the top of the list of places for an

association meeting planner to choose from

include the destination’s availability of hotel and

facilities, ease of transportation, distance from

attendees, transportation costs, and food and

beverage

� Members attend association meetings voluntarily,

so the hotel should work with meeting planners to

make the destination appealing


Conventions and Expositions

� Conventions are larger meetings with some form of exposition or trade show included

� The majority are held in large hotels over a 3-5 day period

� Expositions are events that bring together sellers of products and services at a location where they can show their products and services to a group of attendees at a convention or trade show


Types of Associations

� Trade association

� Professional association

� Medical and scientific

association

� Religious organizations

� Government

organizations


Types of Meetings

� Annual meetings

� Board, committee, seminars and workshops,

professional and technical meetings

� Corporate meetings, conventions, and expositions

� Social, military, educational, religious, and

fraternal; brotherly groups (SMERF)

� Incentive meetings


Meeting Planning

� Needs analysis

� Budget

� Request for proposal

� Site inspection

� Selection

� Negotiation

� Contracts

� Pre-meeting activities

� Plan agenda

� Set budget

�Negotiate contracts

� On-site activities

� Post meetings


Contracts

� The contract is a legal document that binds two or more parties

� Essential elements:

� Offer

� Consideration

� Acceptance


Venues for Meetings

� City Centers

� Convention Centers

� Conference Centers

� Hotels and Resorts

� Cruise Ships

� Colleges and Universities


Venues

1. Residential Venues

Residential venues are any venue

that provides both residential

accommodation and convention and

meeting-style facilities, for example:

� Resort Hotel, Central Business

District Hotels (CBD), Airport

Hotels, Suburban Hotels, Boutique

Hotels, Residential conference

centers

� Colleges and University

� Cruise Ships


Venues2. Nonresidential Venues

= Only provide convention and meeting facilities

* other venues for MICE events

that exclude the provision oflodging

� indicated or purpose-builtconvention centers

� exhibition halls

� arenas & stadium


Venues

3. Special Venues

these have been specifically

selected for particular MICE

events, e.g.

� historical buildings,

� museum,

� zoos,

� landmarks


Trends

� More people are going abroad to attend meetings

� Some international shows do not travel very well (i.e., agricultural machinery); thus, organizations such as Bleinheim & Reed Exposition Group airlift components and create shows in other countries

� Competitiveness has increased among all destinations

� Convention centers will expand and new centers will come online

� The industry needs to be more sophisticated—the need for fiber optics is present everywhere

� Shows are growing at a rate of 5-10 percent per year

� Compared to a few years ago, large conventions are not as well attended and regional conventions have more attendees


The End

Q & A