Discourses, Conventions & Authorites

Alternative Media

Production

@jennifermjones Week 3: MED5008

What is ‘alternative’ to Alternative Media?

dominant narratives

access to information

user generated content

multi-platform experiences

mobile technologies

(Jenkins, 2006)

Recognising Alternative Media?

mode of production/distribution

forms of content

aesthetic quality

interaction with audiences

(Atton, 2002)

Challenge dominant narratives

Voice to marginal communities

Build networks between groups

(Downing, 2001)

User Generated Content

Discourses of the Alternative

different modes of address

different perspectives

story selection

(Goode, 2009: 1070)

Case Study: Education (1)

Case Study: Education (2)

Finding Citizen Media

Can’t just Google it

Influence: So why bother?

The Demotic Turn