week 2 tools n tech in pr
DESCRIPTION
tools annd technologies in public relationsTRANSCRIPT
DMC 115PRINCIPLES OF PUBLIC
RELATIONS
TOOLS AND TECHNIQUES OF PUBLIC RELATIONS
STAMFORD COLLEGE
PREPARED BY : MS GOMALA SUKUMARAN
External Media Using Photograph
Internal Media
Media Relations
Community relations
Government relations
Direct Methods of Communication
Working with Individual group
Using Advertising
Other Publicity
Tools of PR
PREPARED BY : MS GOMALA SUKUMARAN
External Media
Newspaper
Radio Magazine
Television
Film Traditional Media
PREPARED BY : MS GOMALA SUKUMARAN
NEWSPAPER
Though broadcast media have become the predominant influence in our society, the newspaper retains a powerful position. Through this newspaper many information of PR able to reach many external publics of a organization.
PREPARED BY : MS GOMALA SUKUMARAN
RADIO
Radio is primarily a medium of news and entertainment with commentaries talk shows and debate. In India, where many people are lived in village. For this the ways to reach rural audiences areThrough news and information.Through entertainment programmesThrough the feature programmes.
PREPARED BY : MS GOMALA SUKUMARAN
MAGAZINES
Magazines are an important medium for product news, feature stories and pictorial publicity. Which afforded space to till a complete story are particularly suitable for service or educational publicity articles.
PREPARED BY : MS GOMALA SUKUMARAN
TELEVISION
Television is now the most pervasive and most influential medium of mass communication. TV has impact and realism is welcomed everywhere and is readily available as a publicity medium for PR practitioners.
PREPARED BY : MS GOMALA SUKUMARAN
FILMS
The film is a very powerful medium of PR, as a medium of communication, instruction, education, entertainment, marketing, research etc.
PREPARED BY : MS GOMALA SUKUMARAN
CONTINUED
Greater impact because of its powerful appeal to eye, ear and senses.Effective learning aid on account of auditory and visual qualities.Accurate reproduction of objects and events.Clarity.Long life-span and Measurability of circulation and effectiveness statistically.
TRADITIONAL MEDIA
The traditional Media have played a very important role in solving several emotional problems.
In the developing countries where illiteracy is wide-spread and communications scanty, the folk media assume greater importance.
PREPARED BY : MS GOMALA SUKUMARAN
INTERNAL MEDIA
Internal Media
House Journal
Bulletin Board
Annual Report
Printed Literature
PREPARED BY : MS GOMALA SUKUMARAN
HOUSE JOURNAL
House Journals are one of the most effective tools that organizations can use to communicate with their employees. It is a periodical publication which tries to establish regular communication between an organization and its employees and other public.
PREPARED BY : MS GOMALA SUKUMARAN
BULLETIN BOARD
Several times many organizations, publish many important Notices, orders, for the employees of organizations on a significant board, this is called Bulletin Board.
PREPARED BY : MS GOMALA SUKUMARAN
ANNUAL REPORT
An annual report is the most essential and first hand communication to introduce the company to the financial public as well as to financial collaborators.
PREPARED BY : MS GOMALA SUKUMARAN
PRINTED LITERATURE
Several times, some organizations are published printed literature for understanding the use of the product or about the product.
PREPARED BY : MS GOMALA SUKUMARAN
MEDIA RELATION
MEDIA RELATION
PRESS CONFERENCE
PRESS RELEASE PRESS TOUR EXHIBITION
PREPARED BY : MS GOMALA SUKUMARAN
PRESS CONFERENCE
Press conferences are a traditional method of giving information by direct use of face to face communication, technique.
PREPARED BY : MS GOMALA SUKUMARAN
PRESS RELEASE
The usual way of issuing information to the press is by writing a press release. Press releases are a traditional method of handing out information and is a useful tool with the PR professionals.
PREPARED BY : MS GOMALA SUKUMARAN
PRESS TOUR
Several times many organizations are invited journalists to visit their production houses where their products are formed. After visiting journalists are written report based on this. For this press Tour is a very important tools for the PR professionals.
PREPARED BY : MS GOMALA SUKUMARAN
EXHIBITION
Exhibitions are an important medium
to project on organisation’s materials
process, products on its activities
services, ideas to the public. It offers
an excellent opportunity for personal
contact with prospective consumers,
consumers or dealers.
OTHER PUBLICITY
OTHER PUBLICITY
LEAFLETS
STICKERS
DIRECT MAIL
PREPARED BY : MS GOMALA SUKUMARAN
Employee Communication
Specialization of public relations concerned with › “how public relations professionals I
corporations, counseling firms, and nonprofit organizations help promote effective communication among employees and between line employees and top management”
Employee communication efforts begin before an employee is hired and carry on past the employee’s departure from the organization.
PREPARED BY : MS GOMALA SUKUMARAN
CONTINUED
Employee communication, also called internal communication or employee relations, creates and maintains internal systems of communication between employers and employees.
PREPARED BY : MS GOMALA SUKUMARAN
Organizational Culture
Refers to the character of an organization, “its history, its approach to decision making, its way of treating employees, and its way of dealing with the world outside”
Another definition describes organizational culture as “ the sum total of shared values, symbols , meanings , beliefs ,assumptions and expectations that organize and integrate a group of people who work together”
PREPARED BY : MS GOMALA SUKUMARAN
TYPES OF ORGANIZATION
AL CULTURE
Authoritarian cultures
Participative cultures
PREPARED BY : MS GOMALA SUKUMARAN
Authoritarian cultures
Centralized decision making by the CEO and a few high-level managers.
Departments have different agendas, sometimes in conflict with each other.
Employee do not perceive rewards for innovation, but for following orders.
Authoritarian cultures are closed and resistant to change from outside the organization.
PREPARED BY : MS GOMALA SUKUMARAN
Participative cultures
Feature common value of teamwork Employee feels empowered to make
decisions rather than to wait for orders from those in power.
The departments work together “like a well-oiled machine”.
Department goals match overall organizational goals
PREPARED BY : MS GOMALA SUKUMARAN
continued
Workers feel valued as people, not just as employees.
Open to new ideas from inside and outside organization.
PREPARED BY : MS GOMALA SUKUMARAN
PR towards productive workplace
They can establish organizational communication policy based on a goal-oriented approach.
They can help in designing and implementing organizational change programs
They can provide expertise as employee communicators.
PREPARED BY : MS GOMALA SUKUMARAN