Seattle’s BestCoffeeBy Angelina Figueroa

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Seattle’s Best CoffeeAd Campaign:

“Anywhere Coffee is Needed”

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Then

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Now

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Quality

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On the go...

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330 Second Unusual Clips

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Yoga

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Porcupine

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Gliding

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Humor is GreatBut how can I relate?

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To Gain Attention:We need to tap into the primal partof the brain.

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Get em’ with emotions.

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Put them on a roller coaster of emotions.

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Grab one!

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What would your life be like without coffee?

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To persuade an audienceYou’re going to need...

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Pathos:An appeal to the audiences Emotions

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Ethos:Credibility

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Logos: Logic & Reasoning

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Work in progress...

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