week 2 biz models and metrics
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TRANSCRIPT
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TetuanBValley
Tetuan Valley, OCTOber 2012
Startup School 7: Fall2012
WEEK 2 business models
& metrics
“quite an experience to live in fear isn’t it? That’s what it is to be a slave”
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#startspain
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22/10/12
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#StartSpain
business-planology 101
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m
#StartSpain
Your business plan now
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Wild top-down guesstimations
#StartSpain
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Unbeareably boring prose
#StartSpain
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Unjustified narcissism
#StartSpain
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lies, lies, lies
m #StartSpain
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m #StartSpain
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22/10/12
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So what do investors look for at your stage?
#StartSpain
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a smart-ass team
#StartSpain
• Jeff Clavier– SoftTech VC
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with a kiCk-ass product
#StartSpain
• Jeff Clavier– SoftTech VC
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in a big-ass market
#StartSpain
• Jeff Clavier– SoftTech VC
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and how do they wanna hear it?
#StartSpain
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1. paIN #StartSpain
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2. SOlUtioN #StartSpain
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3. business model
On the internet, you gotta get the traffic first. When you get the traffic, you get the advertisers. When you get the advertisers, THEN you get the money.
#StartSpain
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22/10/12 20
THE underpaNTS GNOMES
#StartSpain
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#StartSpain
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advertising #StartSpain
#1
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asset sales #StartSpain
#2
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brokerage #StartSpain
#3
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licensing
#4
#StartSpain
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Subscription
#5
#StartSpain
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Pay per Use #StartSpain
#6
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lending, renting or leasing
#StartSpain #7
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29
and what about freEmium?
#StartSpain
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this is freEmium
#StartSpain
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freemium + virtual goods
#StartSpain
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Freemium + Subscription
#StartSpain
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Freemium + usage fee
#StartSpain
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4. scalable #StartSpain
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5. team #StartSpain
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6. TIMING #StartSpain
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#StartSpain
it’s a kind of magic?
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metrics
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aarrr!!! Dave McClure – 500 startups
#StartSpain
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SEO
SEM
Widgets
Blogs/ Affiliates
Email Newsletter
PR
Biz Dev
Campaigns, Contests
Direct, Tel, TV
metrics for pirates
adquisition
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SEO
SEM
Widgets
Blogs/ Affiliates
Email Newsletter
PR
Biz Dev
Campaigns, Contests
Direct, Tel, TV
metrics for pirates
adquisition
Website.com
Product Features
activation
![Page 42: Week 2 Biz Models and Metrics](https://reader034.vdocuments.site/reader034/viewer/2022042714/54b516cc4a7959ed3f8b4635/html5/thumbnails/42.jpg)
SEO
SEM
Widgets
Blogs/ Affiliates
Email Newsletter
PR
Biz Dev
Campaigns, Contests
Direct, Tel, TV
metrics for pirates
adquisition
Website.com
Product Features Emails &
Alerts
Blogs, Content
retention activation
![Page 43: Week 2 Biz Models and Metrics](https://reader034.vdocuments.site/reader034/viewer/2022042714/54b516cc4a7959ed3f8b4635/html5/thumbnails/43.jpg)
SEO
SEM
Widgets
Blogs/ Affiliates
Email Newsletter
PR
Biz Dev
Campaigns, Contests
Direct, Tel, TV
metrics for pirates
adquisition
Website.com
Product Features Emails &
Alerts
Blogs, Content
retention
Emails & widgets
Campaigns, Contests
activation
recommendations
![Page 44: Week 2 Biz Models and Metrics](https://reader034.vdocuments.site/reader034/viewer/2022042714/54b516cc4a7959ed3f8b4635/html5/thumbnails/44.jpg)
SEO
SEM
Widgets
Blogs/ Affiliates
Email Newsletter
PR
Biz Dev
Campaigns, Contests
Direct, Tel, TV
adquisition
Website.com
Product Features Emails &
Alerts
Blogs, Content
retention
Emails & widgets
Campaigns, Contests
activation
recommendations
Biz Dev Ads, Lead Gen, Subscriptions, etc
revenue
metrics for pirates
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Where do metrics come from?
#StartSpain
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competition analysis
#StartSpain
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quantitative analysis
#StartSpain
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qualitative analysis
#StartSpain
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comparative analysis
#StartSpain
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warning: vanity metrics
#StartSpain
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What makes your business tick Up and Down… is almost ALWAYS related
#StartSpain
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22/10/12
#StartSpain
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22/10/12
#StartSpain
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#StartSpain
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#StartSpain
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22/10/12
#StartSpain
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#StartSpain
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22/10/12
#StartSpain
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#StartSpain
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#StartSpain
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#StartSpain
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m
let’s quit planning & start experimenting
#StartSpain