Introduction to Cyber PR

Joanne Tjahyana, S.Kom, MMM – Communication Technology Development Class

Cyber PR

Internal

External

The new rules of public relation that use internet asthe medium

The Public

Web 1.0

• Corporate Website • E – Newsletter• E – Blast / Direct Email• E – News Release / News Wire• E – Business Card / Signatures• Auto responders

Technology Influences

• Viral Marketing • Search Engine Optimization• Social Media

Web 2.0Technology Influences

Groundswell

PR 2.0New PR’s goal is to understandthe communities of people we want to reach and how to engage them in conversationswithout marketing at them.(Solis and Breakenridge, 2011)

GEOSOCIALNETWORKING

References

Onggo, Bob (2004) Cyber Public Relations. Jakarta: PT Elex Media Komputindo.

FT Press Delivers (2011) Powerful Social Media, Branding, PR Practices (Collection). New Jersey: Pearson Education, Inc.

Scott, David (2010) The New Rules of Marketing and PR.