week 1 september 25 september - momentumpress.com€¦ · week 1 september 25 – september 29...
TRANSCRIPT
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WEEK 1 September 25 – September 29
Honing your reader demographics and developing a brand concept
•
A typical editorial order for mainstream magazines and advertisement size & placement
•
Making and using flatplans to organize and pace your magazine
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WEEK 2 October 2 – October 6
What are typical magazine roles and production cycles
•
The elements of a typical main feature layout
•
Appropriate typeface choices for body text
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WEEK 3 October 9 – October 13
Branding for magazines
•
Sample magazines’ brand extensions
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WEEK 4 October 16 – October 20
Publishing for different media streams: print/desktop/tablets/mobile
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WEEK 5 October 23 – October 27
Setting up your magazine cover: in-house and blurb.com
•
Magazine covers and ToCs
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WEEK 6 October 30 – November 3
How to make digital comps.
•
Lab day
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WEEK 7 November 6 – November 10
For Monday’s class: Lab day
•
For Friday’s class: Holiday
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WEEK 8 November 13 – November 17
Printing your magazine in-house and through blurb.com
(working in tandem with Ed Harrington and Julia’s class)
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WEEK 9 November 20 – November 24
For Monday’s class: Lab day
•
For Friday’s class: Thanksgiving Holiday
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WEEK 10 November 27 – December 1
Lab day
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WEEK 11 December 4 – December 8
Presentations and hand in magazines projects
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magazine class content:
brand concept
editorial order
advertisements
flat plans
magazine rolls
production cycles
elements of a feature article
typefaces and body text
publishing: print/desktop/tablets/mobile
branding for magazines
magazine brand extensions
cover designs
table of contents designs
digital comps
printing in-house and with vendors like blurb.com