week 1 presentation welcome course structure strategy
TRANSCRIPT
Week 1 Presentation
Welcome
Course Structure
Strategy
Welcome
• Operations Management (OM) – The management of the processes that produce goods and services.
• OM is an important tool for competitive advantage
• A key management skill
Course Structure
• 15 weeks• Weekly assignments and discussion board• Weekly online work, 4 on campus meetings,
weekly team collaboration• Class team project• Grading
Discussion Boards 30%Weekly Assignments 20%Class project 40%Participation 10%
Strategy
• Corporate – What business are we in• Business - How do we compete• Functional - Functional strategies used to meet
business strategy
OM – functional strategy that manages the processes that transform inputs (raw materials) into outputs (goods and services)
OM Strategy Example 1
• Business Strategy – We in tend to create and sell the best Pizza in our part of the state
• Functional StrategyWe buy the best ingredientsWe install a coal or wood ovenWe use a secret family recipeWe use only experienced pizza chefs and take the
time needed to create a quality product
OM Strategy Example 2
• Business strategy- We will create and sell inexpensive pizza and deliver it 7 X 24We buy inexpensive ingredients
We automate the pizza creation process so that we can use inexperienced chefs
We install an automated cooking system to minimize cooking time
We deliver 7 X 24
Organizational Success
• Objectives are achieved when –– Are realistic– Functional strategies support objectives