Week 1

• 1. Pengenalan Business Correspondence B

Week 1

• 2. Review: Letter– Essential Parts

• Heading

• Inside Address

• Salutation

• Body of the Letter

• Complimentary Closing

• Signature

• Reference Initials

Week 1

• 2. Review: Letter– Optional Parts

• Reference Line• Subject Matter• Attention Line• Enclosure Notation• Carbon Copy Notation• Blind Copy Notation

Week 1• 2. Review: Format & Style

• Lougheed – Block

» Everything begins at the left margin. This is called flush left.

– Semi-Block» Everything begins at the left margin, except for the date and

the complimentary close and signature. – Indented

» Every paragraph is indented

• Terrazas – Full-Block – Block – Semi-Block – Indented – Hanging

Week 1

• 3. Good Business Letter– Appearance– Conciseness– Clearness– Punctuation– Courtesy– Suggest– Completeness– The “you” attitude– Start strongly– Closing paragraphs

Week 1

• 3. Good Business Letter

• REMEMBER THAT THE AVERAGE PERSON WHO GETS YOUR LETTER IS BUSY. IF YOUR LETTER IS CLEAR, CONCISE, CORRECT, & COMPLETE, IT WILL BE MORE SUCCESSFUL IN GETTING AN IMMEDIATELY FAVORABLE RESPONSE

Week 1

• 4. Writing Strong Opening

Week 1

• 5. Writing Strong Closing

Week 1

• 6. The Seven C’s for Excellence in Business Letter Writing– 1. Clearness

• Simple words & good punctuation

– 2. Correctness• Accurate in its statements & free from mechanical errors

– 3. Completeness• Full information, present all facts that the reader needs for

immediate & proper action

– 4. Conciseness• To the point, direct. Be as brief as reasonably possible.

However, do not omit words needed to make your letter clear & polite.

Week 1

• 6. The Seven C’s for Excellence in Business Letter Writing– 5. Courtesy

• Be considerate. Always include an expression of appreciation. Courtesy always gives good results

– 6. Candor• Have goodwill. Stick to exact facts. Be definite about terms.

Admit mistakes

– 7. Character• Denotes the firm’s personality & formality

Week 1

• 7. Business Letter Writing Checklist

Week 1

• Homework Assignment– Tugas 1, tugas perorangan, membaca bahan untuk

pertemuan ke-2

– Tugas 2, tugas perorangan, membaca artikel dari http://www.gel.ulaval.ca/~poussart/gel64324/McMurrey/texte/genlett.htm tentang Chapter 1: Business Correspondence—Overview

– Tugas 3, tugas perorangan, membaca artikel dari http://owl.english.purdue.edu/handouts/pw/p_basicbusletter.html tentang The Basic Business Letter dari Purdue University Online Writing Lab.