wednesday 27 january 2021 - millesime bio
TRANSCRIPT
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Wednesday 27 January 2021
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© AWMB
AUSTRIAN WINE
MICHAEL TISCHLER-ZIMMERMANN
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1. INTRODUCTION
2. WINE MARKET
3. ENVIRONMENTAL
CONSCIOUSNESS
© AWMB/Philipp Forster
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1. INTRODUCTION
2. WINE MARKET
3. ENVIRONMENTAL
CONSCIOUSNESS
© AWMB/Philipp Forster
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AUSTRIAN VINEYARD AREA IN 2015
Total: 46,515 ha /
115.000 acres
© AWMB
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© AWMB
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3
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4
THE TENSION OF OPPOSITES
1. Continental-pannonian
2. Temperate-atlantic
3. Cool air from the north
4. Mediterranean climate
© AWMB
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Gravel Volcanic tuffs Loess Crystalline gneissSilt & sand Conglomerate
BEAUTIFUL LANDSCAPE – DEMANDING SOILS
© M. Heinrich 2012, © M. Heinrich 2006, © M. Heinrich 2014, © Thomas Hofmann, © M. Heinrich 2008, © T. Untersweg 2006
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Grüner Veltliner31,0%
Welschriesling7,2%
Riesling4,3%
Other white varieties24,5%
Zweigelt13,8%
Blaufränkisch6,5%
Blauer Portugieser2,7%
Other red varieties10,0%
Source: calculation AWMB based on Statistik Austria NÖ,
Wein-Online Burgenland, Viticultural Cadastre Steiermark, Vineyard Register of the City of Vienna, MA 58. Last updated: February 2017
• 40 varieties eligible
for quality wine
• 5 partially fungal
resistant varieties
DISTRIBUTION OF PLANTED GRAPE VARIETIES
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FUNGUS RESISTANT VARIETIES (PIWI)
▪ Roesler QW
▪ Rathay QW
▪ Blütenmuskatel ler QW
▪ Muscaris QW
▪ Souvignier Gris QW
▪ Donauriesl ing, Donauvelt l iner
▪ Bronner, Cabernet Blanc, Johanniter
▪ Cabernet Jura, Pinot Nova, Regent
PI = Pilz = fungus, WI = widerstandsfähig = resistant
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ORIGIN MARKETING
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• Wine without Geographic Indications
• Wine with Protected Geographic Indication
• Wine with Protected Designation of Origin
EU WINE CATEGORIES
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1. Wein
2. Landwein (PGI)
3. Qualitätswein (PDO)
AUSTRIAN NATIONAL WINE LAW
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Estate bottlings with quality seal on capsules
QUALITÄTSWEIN WITH REGISTERED PRODUCER NUMBER
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QUALITÄTSWEIN
Qualitätswein (PDO)
Qualitätswein from generic regions
Qualitätswein from specified regions
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QUALITÄTSWEIN FROM 9 GENERIC REGIONS= FEDERAL STATES
© AWMB
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Qualitätswein (PDO)
Qualitätswein from generic regions
Qualitätswein from specific regions
QUALITÄTSWEIN
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AUSTRIA‘S 18 SPECIFIC REGIONS 2020
© AWMB
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FROM VINTAGE 2020: 16 DAC REGIONS
© AWMB
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1. INTRODUCTION
2. WINE MARKET
3. ENVIRONMENTAL
CONSCIOUSNESS
© AWMB/Philipp Forster
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BASIC FACTS
46,515 ha 1% of worldwide wine production
~ 2.4 Mil. hl annual average harvest
~ 4,000 bottlers < 5.000 l
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NUMBER OF BOTTLERSABOVE AND BELOW 30,000 LITRES
Quelle: Depiction AWMB after stock declaration Bundeskellereiinspektion
Export-relevant producers (above 30,000 litres)Small producers (below 30,000 litres)
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• Production: 250 million litres
• Consumption: 250 million litres
• Import: 50 – 70 million litres
• Export: 50 – 70 million litres
BASIC FACTS
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Ca. 134,7 Mio. l
= 53,9 %
Quelle: GfK, Gesamtkonsum 2018; *) Weinkonsum-Gesamtmenge der einzelnen Jahre errechnet durch 5-Jahres-Durchschnitt
aus Versorgungsbilanz für Wein. Statistik Austria
Ca. 133,7 Mio. l
= 53,5%
Ca. 132,8 Mio. l
= 53,1%Ca. 14,7 Mio. l
= 53,9%
WINE CONSUMPTION 2016-2018TOTAL AMOUN T OF DOMESTIC AND FOREIGN WINE INCL. SPARKLING (SEKT)
97,0 Mio. L (37,5%) davon wurden 73,0 Mio. L (=75,3%) im
LEH verkauft
12,9 Mio. L (=5%)
148,7 Mio. L (=57,5%)
2014259* Mio. L
trinken Österreicher zu Hause
kaufen Touristen ein
werden in österr. Gaststätten oder auf Events konsumiert
93,5 Mio. L (37,5%)davon wurden 70,7 Mio. L (=75,6%) im LEH verkauft
12,6 Mio. L(=5%)
145,7 Mio. L (=57,9%)
2015252* Mio. L
trinken Österreicher zu Hause
kaufen Touristen ein
werden in österr. Gaststätten oder auf Events konsumiert
94,4 Mio. L (37,9%)davon wurden 71,5 Mio. L (=75,8%) im
LEH verkauft
12,5 Mio. L (=5%)
142,4 Mio. L (57,1%)
2016249* Mio. L
trinken Österreicher zu Hause
kaufen Touristen ein
werden in österr. Gaststätten oder auf Events konsumiert
Consumed at home
Bought by tourists
Consumed at restaurants and events
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Value: € 183 million
Volume: 63 million litres
Ø Price: 2.89 Euro/ litre
AUSTRIA‘S WINE EXPORTS
*Rounded values
Source: Statistics Austria, preliminary export figures I-XII 2019 (as of June 2020).
The data capture method used by Statistics Austria also includes re-exports of non-Austrian wine.
1995 no data available.
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AUSTRIA‘S TOP 10 EXPORT MARKETS (REVENUE)
Source: Statistik Austria, final export numbers for 2018; June 2019
46,57 %
11,13 %
9,11 %
7,93 %
2,98 %
2,79 %
2,53 %
1,87 %
1,78 %
1,63 %
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1. INTRODUCTION
2. WINE MARKET
3. ENVIRONMENTAL
CONSCIOUSNESS
© AWMB/Philipp Forster
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ASSOCIATIONS WITH AUSTRIAN WINE (CH)
Grüner VeltlinerZweigelt
eigenständiger/autochtoner Stil/Typizität
bio und biodynamisch, Natur
Blaufränkisch
Sauvignon Blanc
Frisch, lebendigSteiermark
fruchtig
spannende Winzerpersönlichkeiten
St. Laurent
Wachau
Qualität
Balance
Vielfalt
Burgenland
Südburgenland
Vulkanland
Weinviertel
Leithaberg
spannend
Neusiedler See
Kremstal
Kamptal
Mittelburgenland
FoodpairingpotenzialVerbundenheit
Terroirnutzung
modern
DAC
Schraubverschluss (Vorreiter)
dynamisch
Bandarole (rot-weiß-rot)
Säure
trocken
fortschrittlich
vorbildlich
Generationenwechsel
Regionalität
Professionalität
Nordburgenland
Traisental
Niederösterreich
Riesling
autochtone Rebsorten
Lagerpotenzial
teuer
kraftvoll
EisenbergVielfalt
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CERTIFICATION PROGRAMMES
15% Organic & biodynamic vineyard share
1,200 ha cultivated biodynamic
12% Sustainable Austria vineyard share
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Wines made organically or
biodynamically can be identified by
the green EU organic logo with the
code number of the certification body
ORGANIC WINE
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BIODYNAMIC WINE
© AWMB/Manuel Zauner
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SUSTAINABLE AUSTRIA
➢ Employee protection
➢ Fair wages
➢ Social safeguards
➢ Choice of external
service providers purchasing « clean »services
➢ Adequate qualificationsTraining and continuing education of
employees
➢ Fostering an improved work
environment
➢ Integration
➢ Job security
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WINE & NATURE AS PART OF AUSTRIANCULTURE
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… EVEN WIHTIN CITY BORDERS
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© AWMB/Philipp Forstner
There is simply no other place on earth where
the refreshing wines are so concentrated,
or where opulent wines exhibit such grace.
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© AWMB/Anna Stöcher
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AUSTRIAN WINE NEWSLETTER
NEWSGet the latest news of the Austrian wine world.
CRISP & FRESH. Taste Austrian Organic Wines Online and meet up with Christina
Rasmussen (UK), Simon Woolf (NL), Piotr Pietras MS (PL) and
Maximilian Mellfors (SE).
Registration at www.austrianwine.com/newslettersubscription
… ALWAYS UP TO DATE!
MARCH
23
© AWMB/Robert Herbst
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© AWMB
THANK YOU
FOR YOUR ATTENTION
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• Copyright, Brand and Protection Rights:
Texts, images and graphs of this presentation are protected by copyright and other
rights. No part of the contents of this presentation may be copied, disseminated,
modified, or made available to third parties for commercial use. Every usage of these
data, particularly their storage in data banks, their multiplication, dissemination, editing
for any form of commercial usage and their being made available to third parties,
whether in their entirety or in parts, in original version or edited, is prohibited without
prior consent of the operator and/or author.
• Granting of Usage Rights:
The Austrian Wine Marketing will grant usage rights for contents of the presentation in
particular cases. Please contact: [email protected]
COPYRIGHT
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Wednesday 27 January 2021
Thank you for your attention
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