webtretho credential 2017
TRANSCRIPT
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DELIVERING HAPPINESS TO WOMEN
WEBTRETHO CREDENTIAL
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• WTT Traffic and Demographics
• WTT Roadmap
• WTT Services
• WTT Channels
AGENDA
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WTT TRAFFIC & DEMOGRAPHICS
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Women content and community with many touch points
FB Messenger Chatbot
Zalo Newsletter Women Events
Apps
Website
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WTT is the Largest
Publisher serving
Moms on Facebook
• 10 fanpages, each a different content category
• 7.5M fans in total • Main WTT
fanpage has 4M+ fans
• Reaching 8M+ moms per day
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Source: GA_8/2016
WTT Traffic Growth
Compared July 2016 to Jan 2014
Monthly Users grew >4 times!
Monthly Sessions grew >7 times!
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Latest Monthly Traffic Overview
Source: Google Analytics, July 2016
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Source: Facebook Insight_8/2016
WTT Facebook Organic Fan Growth
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WTT Facebook Organic Reach (2016)
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WTT FB - Reactions, Comments, Shares (2016)
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WTT User Demographics Source: Google Analytics, July 2016
Source: Survey, Jan 2016
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WTT Covers All Women Life Stages & Most of Their Interests
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WTT User Demographics
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WTT Daily Content Consumption Behavior
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Location Device
INTEREST
By the content user read.
For example, user who reads week 33 of pregnancy content is likely to be pregnant at 33rd week.
WTT Targeting Capability
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WTT Can Cover the Entire Customer Journey
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WTT 2017 Roadmap
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Go Wide & Deep New Content Formats Messaging & Chatbots
WTT 2017 Business Priorities
All women > 18 yrs
Parenting
Baby
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Going Wide and Deep
Reach more women (esp rural) via partnership with
Event
And with more diverse content format such as...
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Parenting
Going Wide and Deep Go deeper to strengthen our “babycenter” and parenting core with
Beyeu
Baby
Web, app, chatbot
More content for moms on how to teach kids and kids’ education
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Chatbot is a Key Priority for WTT - but Why?
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Chatbot is a Key Priority for WTT - but Why?
will be bigger than
in Vietnam
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Chatbot is a Key Priority for WTT - but Why?
Messaging is the best way to deliver content to WTT women and engage with them. Timely, location aware, push notification, access to contacts, camera, etc..
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ONLINE TALK SHOW WTT to invite KOL/Celeb as host for the Talk Show. Users can give questions or comments Ref: https://www.facebook.com/xandriaooi/videos/1035159549913523/
New Content Format
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AUDIO Access WTT, click on the Audio and LISTEN
MORNING VIDEO News Digest
New Content Format
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Beyeu
WTT Fair
Children Festival
Beyeu Chatbot
WTT Chatbot
Q1 Q2 Q3 Q4
Women Happiness Conference
Beauty Chatbot
Doctor Chatbot
WTT Product/Event Road Map 2017
Kid Edu Chatbot
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100
3.1M
14.5K
50
800K
2K
30
350K
2K
100
15M
32K
Opportunity to Co-created Content with WTT
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Unique Content Hub to share “Mom’s Delivery Moment" Different WOMEN experience different MOMENTS and FEELING BUT all are HAPPY to be REAL MOMS We encourage Moms to share their moment at that time. Just for MEMORY RECALLED OR simple, for SHARING… Content format: Text, Video, Infographic
Moms with Baby (0 - 4)
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Moms with Baby (0 - 4)
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LẦN ĐẦU LÀM MẸ
New section on homepage
LẦN ĐẦU LÀM MẸ
Dedicated content team
Article/day: 2-3 Content format: text, video, online talkshow (Ms. Mai Khanh) Est. sessions/year: 130M
Moms with Baby (0 - 4)
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Getting pregnant
Pregnancy Baby under 4
Lack of know-how Being flooded with information doesn't mean we have the right
information Sep/16 Dec/16 Dec/17
IOS Launched 30M pageviews/month
40M pageviews/month
Moms with Baby (0 - 4) Beyeu
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Give question
Engagement
Instant article
Moms with Baby (0 - 4) - Beyeu Screenshots
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Collection of bedtime stories for children - A collection of stories told by moms every night to their children - Moms to record their storytelling to share with other moms on WTT - Moms can use the recordings from other moms to help them tell bedtime stories to their
children when they are tired or want to spice up this activity.
Moms with Baby (4 - 12)
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● Videos of kids answering to questions from other kids.
● For kids to watch and have interaction with their friends
● Feature talented kids to create examples for children to follow
Moms with Baby (4 - 12)
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WTT SERVICES
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Effective Media Campaign Model
Please visit here for more info: http://business.webtretho.com
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WTT CHANNELS
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WTT App
WTT iOS App – 95k active/month WTT Android App – 80k active/month
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WTT Main Facebook Fanpage 3.7M fans
5.7M reach per day
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WTT Mẹ Yêu Con Fanpage 350K fans
450K reach per day
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WTT Kinh Nghiệm Hay Fanpage 900K fans
600K reach per day
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WTT Nàng Fanpage 806K fans
424K reach per day
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WTT Môi Đỏ Mi Cong Fanpage 685K fans
215K reach per day
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WTT Góc Tâm Sự Fanpage 473K fans
228K reach per day
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WTT Truyện Rất Ngắn Fanpage 473K fans
228K reach per day
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WTT Video Fanpage 112K fans
48K reach per day
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WTT Video & In-house Production
> 3 Millions views / month
http://www.webtretho.com/video/ WTT YouTube Channels
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WTT Zalo Page
129K followers
http://page.zaloapp.com/webtretho
Updating to Oct 2016
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THANK YOU Contact Information Thùy Dung Nguyễn Account Team Leader Delivering Happiness To Women | Webtretho | Fanpage (F) 0934.737.433 [E]: [email protected]/ [email protected] [Skype]: thuydung009