Webtrends and Silverpop: The Next Generation of Email Remarketing

SOLUTION BRIEF

2014 © 2014 WEBTRENDS, INC. WWW.WEBTRENDS.COM.

Webtrends and Silverpop: The Next Generation of Email RemarketingWebtrends Email Remarketing dramatically improves the results of your remarketing programs by harnessing the rich, in-the-moment data of Webtrends Streams inside of Silverpop.

Ninety-eight percent of your website visitors do not complete your desired action. Abandonment costs retailers $18 billion a year or 71 percent of their potential ecommerce conversion.3

An increasingly complex consumer journey

Digital marketers are tasked with keeping their customers engaged through an increasingly complex journey across multiple touch points. They are always striving for the ‘ah ha’ moment, when the customer gets the right message, at the right time in the right place — and they convert.

Even so, marketers still struggle with a massive percentage of missed opportunities — the customers who visit their website and leave without converting.

You may already remarket directly to visitors who abandon – that’s becoming the norm for marketers. Unfortunately, not every remarketing program will persuade those customers back to your site to complete their purchase, download, or fill out a registration.

Some challenges include:

• Understanding the multi-channel customer journey

• Capturing rich behaviors for an individual visitor requires scale

• Collecting behaviors of visitors while they are still on your site is complex

• Finding the gold in the vast amounts of customer data is time consuming and error prone

• Delivering actionable data to the marketing ecosystem is technically cumbersome

• Timeliness of the remarketing message has been limited to 24+ hours

According to Forrester Research and MarketingSherpa, up to 98% of website visitors don’t complete the desired action.1,2

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It comes down to two primary drivers for remarketing performance: Time and Relevance

Time

The speed in which you can re-engage is very important when you are dealing with activities like travel bookings or holiday purchases or registrations. There is a window of time within which the probability of conversion is highest.

Relevance

The more personalized you can make the remarketing message, the better the result. But personalization is very different today because now you have to take context into account – understanding location, preferences, history, etc.

Webtrends has an integrated solution with Silverpop that increases conversion rates of remarketing programs by addressing the top two drivers of email remarketing performance: time and relevance.

Powered by the award-winning Webtrends Streams, named as the New Technology of the Year by the Digital Analytics Association, rich visitor behaviors are delivered directly to Silverpop for immediate remarketing. No one else can provide the combination of perfect timing and relevance that Webtrends offers.

Marketers now have the power to immediately deliver a personalized message across email, SMS, or other channels offered by Silverpop to re-engage visitors and drive conversion.

Our solutions are the link between rich data and actionWebtrends Streams™ gives brands the power to market in the moment, gathering rich data instantly on each individual visitor as they are engaged with your social, mobile, or online property. You get a full view of a customer session while it’s in progress, and the data informs the entire marketing ecosystem.

Webtrends Action Center links Streams data to Silverpop, allowing you to connect with customers as activity occurs, in-session or immediately upon abandonment.

According to Marketing Sherpa, re-engagers spend 55% more than non-abandoners.

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ABOUT WEBTRENDS INC.Webtrends offers a portfolio of digital solutions that help brands understand consumer behaviors and enable them to act on those insights in the very moment they need to act. Utilizing advanced big data analytics, Webtrends solutions provide a consistent customer experience across all digital channels on any device the customer uses, helping brands remain connected and relevant to their customers, increase productivity and maximize yield on investments.

Webtrends invented the analytics industry and is continually re-inventing it for more than 2,000 global brands including, Lloyds Banking Group, Barclays, HSBC, ASOS, Microsoft, BMW, Toyota, Play.com, AllSaints, The Telegraph and many more.

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Call or email us with your questionsNorth America 1-888-932-8736 sales@Webtrends.com

Europe, Middle East, Africa +44-(0)-1784-415-700 emea@Webtrends.com

Australia, Asia +61-(0)-3-9935-2939 australasia@Webtrends.com

For offices worldwide, visit: www.Webtrends.com

The benefits of the Webtrends/Silverpop joint solution:• Faster time to value using end-to-end integration and easy

configuration

• More relevant messages are created with our highly granular behavioral data

• Higher conversion rates have been proven when highly personalized messages are sent at the exact right moment of your choosing

• Ability to remarket on any digital channel with rich multi-channel data collection

• Greater visibility into success measures because of our closed loop measurement solution

Ready to transform your email remarketing programs?

Call your account manager, or visit:

www.webtrends.com/silverpop

References

[1.] Five Retail eCommerce Trends To Watch. Sucharita Mulpuru, VP-principal analyst, Forrester Research.

[2.] MarketingSherpa Website Optimization Benchmark Survey, 2012.

[3.] Inside Social Commerce, New studies show e-tailers lost 18 billion last year from abandoned shopping cart, Jan 2013.

2014 WEBTRENDS® SOLUTION BRIEF. © 2014 Webtrends, Inc.