Website Redesign Roadmap

A guide for navigating your next website redesigneLink Design, Inc.

A Lexington Web Design Firm

The Pull Is Cool

• The old style of push marketing is still effective if you can afford it, but not like it was before the year 2000.

Push Pull

Very Cool

• Over the last 10 years, pull marketing has gained ground as an effective marketing method.

• It’s easier and more cost-effective than push marketing.

Pull = Leverage

flickr: M_Shahab

So why do you have a business website?

Wrong Reasons to Redesign

• Our company has a new look and feel.• The current design is getting old.• I don’t like the design any more.• It’s been a while since we had a redesign.• The marketing department wants to.• The CEO wants a new look.

Fishing in an empty pond?

Right Reasons to Redesign

• I want to get found by more prospects.• I want to convert more prospects into leads.– Branding could be a good reason if it will help to

increase prospects and leads.

Your business website is for lead generation.

Which is better?

• Attractive & Empty • Unattractive & Full

Flick: Yiie Flick: mckaysavage

How to Redesign a Successful Website

Attract More Prospects

• Create great content• Optimize the content for search (SEO)• Promote the content using social media

Flickr: aemde

Types of content

• Blog• Video• Photos• Presentations• Podcasts• Press Releases• eBooks• Whitepapers

Convert Visitors to Leads

• Landing Pages• Calls to Action

Analysis - ROI

• A redesign without measurable improvement is a waste of time and money.

• You must know your current web statistics before you start.

Step #1

• Audit your website assets– Content– Inbound Links– Keyword Rankings– Conversion Tools

• Protect these assets during the redesign• Wasted assets = wasted time & money

Use Analytics to Identify Assets

Step #2

• Creating great content is just as important as attractive design– Blog– Video– Photos– Presentations– Podcasts– Press Releases– eBooks– Whitepapers Flickr: Adikos

Step #3

• Conversion Testing– Landing Pages

Step #4

• Analyze the results

Bring It All Together

Flickr: Assembled Chemical Weapons AlternativesFlickr: UggBoy UggGirl♥

eLink Design

1. Be Seen 2. Convert 3. Analyze

Contact

Phone: 859.422.9165Email: info@elinkdesign.com Web: www.elinkdesign.com

A Lexington Web Design Firm