website community 847 918...amp 2016 social media seo, content google ads, social seo search engine...
TRANSCRIPT
’N LID VAN A MEMBER OF
CIRCULATION25 013
READERSHIP 206 000
Q2 2018
Amp 2016
SOCIAL MEDIASEO, CONTENT GOOGLE ADS,
SOCIAL
SEO Search Engine OptimizationGoogle Ads Google AdWords marketingSocial Social Media marketing and content generationContent Content generation
Circ 33 042Q2 2017
Circ 11 574Q2 2017
Circ 19 477
BRANDEXTENSIONSBOEREKOS
BOEREPLANNEVEE
COMMUNITY
TOTAL AUDIENCE847 918
147Op
DStv-kanaal
Elke Dinsdag 19:30 op VIA, DSTV kanaal 147
Merkwaardige boere se buitengewone stories via
plaaskuiers saam met Ivor
Moet dit nie misloop nie!
In samewerking met:
TVLandbouweekliks
TAMS 2018209 241
Accumulated average reach per
week: season 3
NEWSLETTERSUBSCRIBERS
Boerekos 3 642 • Vee 1 424 • Groenskrif 909 • Graan en herlewings-landbou 1081 • Kundiges 858 • Eeufees 262 • Weekliks 12 830
YOUTUBETOTAL VIEWS
617 565788 subscribers
TWITTERFOLLOWERS
14 990
FACEBOOKFANS
80 924
INSTAGRAMFOLLOWERS
3 384
PINTEREST217 followers
6 200 monthly views
WHATSAPP NEWSLETTER
7 562
WEBSITEUNIQUE BROWSERS
± 250 000PAGE VIEWS
750 000 – 850 000
’N LID VAN A MEMBER OF
100 JAAR1919-2019
Boer op ons werf.
LANDBOU.COM RATES & SIZES
Desktop Banners Island Banner 300x150 @ R 260 CPMLeaderboard 728x90 @ R 290 CPMSquare Banner 300x250 @ R 320 CPMHalf Page 300x600 @ R 350 CPMSite Skins 160x600 @ R 375 CPM
Mobile Banner 300 x 250px R250 CPM320 x 50px R230 CPM
Mobile Block All banners above R900 CPM Site TakeoversAll Banners Above R1 550 R8 560
Site Skins R999 CPM Standard Rich Media R480 CPM Complex Rich Media & Overlays R580 CPM
Email Marketing Newsletter R8500Boerekos Bi Weekly WednesdaysVee Once a month ThursdaysGroenskrif Bi Weekly ThursdaysKundiges Bi Weekly ThursdaysGraan en Herlewing Landbou Bi Weekly Eeufees Once a month ThursdaysLandbouweekblad every week Fridays Digitorial R5300Max 500 words indicating clients contact details, logos and URLCan embed a video into the digitorial and square banner 300 x 250 Main Category {Ownership} Tailor-made POA Sub Category {Ownership} Tailor-made POA Videos Production Cost R12 800 ( 5 min)Hosting Cost R16 000 PM
All prices excludes VAT
Tailor made options available
EXAMPLE OF BANNER SIZES:
Boer op ons werf.
728 x 90
300 x 150Island ad 2 x 1
Skins2 x 1Skins
300 x 600Half page
Leaderboard
Square ad300 x 250
Halfpage300 x 600
Skins160 x 600
Leaderboard728 x 90
300 x 250Square ad
Island ad300 x 150
Digitorial500 Words
2019
’N LID VAN A MEMBER OF
100 JAAR1919-2019
Boer op ons werf.
All prices excludes VATAll prices excludes VAT
300 x 250 Mobi site
320 x 50 Mobi site
Mobi Site300 x 250
R250per 1000 impressions
Mobi Site320 x 50R230
per 1000 impressions
Twitter 50 WordsR4995Once off
Tailor made options available
LANDBOU.COM
728 x 90 Leaderboard
300 x 250Square ad
Email Marketing NewsletterR8500
per emailer728 x 90 / 300 x 250
Boerekos Bi Weekly WednesdaysVee Once a month ThursdaysGroenskrif Bi Weekly ThursdaysKundiges Bi Weekly ThursdaysGraan en Herlewing Landbou Bi Weekly Eeufees Once a month ThursdaysLandbouweekblad every week Fridays
Facebook BoostR2000 Once off
Facebook post50 WordsR4995Once off
Boer op ons werf.
300 x 150Island ad 2 x 1
Skins2 x 1Skins
300 x 600Half page
728 x 90 Leaderboard
Square adR7500pm
300 x 250
HalfpageR16 000pm
300 x 600
SkinsR18 190pm
160 x 600
LeaderboardR10 700pm
728 x 90
Island adR5350pm
300 x 150DigitorialR5300
Max 500 words indicating clients contact details, logos and URL. Can embed a video into the digitorial and square banner 300 x 250
300 x 250Square ad
2019
’N LID VAN A MEMBER OF
100 JAAR1919-2019
* Terms & ConditionsAll rates excludes VAT and any other commissionsProduction Cost included, based on 1 day shoot / 150km’s around GautengAdditional R10 000 Production Cost, for more than 150km’s from GautengTailormade deals, quoted separately
LANDBOUWEEKLIKS
Dinsdae1ste TX
Woensdae Donderdae Vrydae Saterdae Sondae Maandae
19:30 01:30 & 07:30 13:30 & 18:30 00:30 & 06:30 07:00 17:00 05:30 & 12:00
Kanaal 147
Sponsorship
R60 000
All prices excludes VAT
Squeezeback
Sque
ezeb
ack
Squeezeback
R10 000
MEDIUM PLATFORM DETAILSVALUE PER WEEK/
UNITQUANTITY DISCOUNT %
COST PER WEEK/
UNIT (excl VAT)
TELEVISION
LANDBOU WEEKLIKS
• 2 min pre-produced insert (promo-tion)
• Logo on insert opening graphic • 2x 5sec squeezebacks on screen dur-
ing insert
R35 000 1 40% R20 895
VIA Production Cost (T's & C's apply) R10 000 1 0% R10 000
LANDBOU WEEKLIKS
Added value on TV Rebroadcasts R35 000 1 100% R0
PRINTLANDBOU-WEEKBLAD
1 x Full Page Advert/Editorial R37 240 1 40% R22 195
Logo & Mention on LW Promo Page R1 500 1 100% R0
ONLINE
LANDBOU.COM
2 min Video Listing of pre-produced in-sert R14 000 1 50% R6 944
SOCIAL MEDIA 2 min Video Listing of pre-produced in-sert R8 000 1 100% R0
TOTAL VALUE R140 740
TOTAL INVESTMENT R60 000
ROI 2,4:1
INSERT SPONSORSHIP R60 000
* Terms & ConditionsAll rates excludes VAT and any other commissionsProduction Cost included, based on 1 day shoot / 150km’s around GautengAdditional R10 000 Production Cost, for more than 150km’s from GautengTailormade deals, quoted separately
2019
S6 & 7 LANDBOUWEEKLIKS OVERALL FEEDBACK• Landbouweekliks consistently ranks among the top-4 shows on VIA.• Accumulated audience on the show (Season 1 - 4) adds up to 7,2 mil andhas grown by 74% from the first season.• Accumulated audience per season averages on 2 million. • 67% of the show’s audience is LSM 9-10.• We believe the authentic storytelling with the input of the brand’s editorial team,has created unique and valuable content that speaks to both the general public aswell as the agricultural community.Nielson // Ariana // TAMS February 2019
’N LID VAN A MEMBER OF
100 JAAR1919-2019
LANDBOUWEEKLIKS
After two successful seasons, the 30 minute show evolved into a one our show from season 3. The extra 30 minutes meant that we can add event more content and commercial opportunities to ensure our sponsors get even better exposure
LANDBOUWEEKLIKS EPISODE FORMAT
SEGMENT 1
SEGMENT 2
SEGMENT 3
8 MIN
9 MIN
8 MIN
Sponsor opening billboards 10 sec
Programme intro 20 sec
Line-up (V/O) 30 sec
Meet & greet / Challenge reveal 30 sec
Montage (Farm) V/O 45 min
“Op die boer af” onderhoud 6 min
V/O link to ad break 20 sec
Sponsor tail 5 sec
AD BREAKSponsor top 5 sec
Insert: “Landbou fokus” 3 min
V/O link to insert 30 sec
Insert: “Groei” 2 min
V/O link to insert 30 sec
Insert: “Meganisasie” 2 min
Sponsor tail 5 sec
AD BREAKSponsor top 5 sec
V/O intro out of ad break 10 sec
“Boereplanne” onderhoud 5 min
Insert: “Fokus op innovering” 2,5 min
V/O link to ad break 15 sec
Sponsor tail 5 sec
SEGMENT 4
SEGMENT 5
9 MIN
9 MIN
Sponsor top 5 sec
V/O intro out of ad break 20 sec
Insert: “Wild & vee” 90 sec
Insert: “Vra vir Faffa” 2 min
Insert: “Veevoere” 2 min
V/O link to interview 20 sec
Closing with farmer (Part 1) 3 min
V/O link to ad break 10 sec
Sponsor tail 5 sec
AD BREAKSponsor top 5 sec
V/O intro out of ad break 20 sec
Closing with farmer (Part 2) 3 min
Presenter challenge 3 min
V/O closing with sundowners 50 sec
Kalender fokus 1 min
Kalender 20 sec
Kompetisie 20 sec
Credit roll & BR sting 30 sec
Sponsor closing billboards 5 sec
2019