Website Audience + Content PacketSections taken from the byRegina.com workbooks below.

B a c k g r o u n d + B i o

Name:

Email:

Brand/company name:

Position within company:

What type of brand, company, or organization is this?

Why did you start this brand (or why do you work with this company)?

B r a n d + M i s s i o n

What is your brand’s motto or tagline?

What is your brand’s mission statement or main purpose?

How would you describe your brand’s core values?

If your brand had human personality traits, what would they be?

Intro

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P r o d u c t s + S e r v i c e s

What are you selling? Please list your core products/services or main categories of products.

If you were explaining your product/service/cause to a child, how would you explain what you do/make?

Describe the value your main product or service adds to your clients. Think about tangible and intangible benefits. Hint: Spend a lot of time thinking through each benefit your services offer.

What’s the process you use to create and deliver your product or service? Describe the process however you want to, but please give lots of details (from the first moment you reach out to a client or the first moment they find you, to the moment they receive their blank from you).

Products + Services

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What’s an uncommon/funny story you have about your business or a client experience?

G o o d t o K n o w

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Products + Services

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What are the ten most common questions you get about your brand, job, or products? What are people most curious about? Think about emails you’ve received, social media conversations you’ve had, or questions that friends, family, potential customers, and acquaintances have asked.

A u d i e n c e + M a r k e t

Who is your ideal client? Use whatever words/ideas naturally occur to you in describing the people who will engage with your brand.

What problem, lack, need, or desire can you identify within your target audience that your brand’s products or service will fill?

In what ways will your brand products differ from other brands in the same industry? How will your audience notice this difference?

If you can’t identify a difference between your brand and other brands, do you have a competitive advantage you can think of? Meaning: Can you do something faster, obtain materials cheaper, or do something in a more organized way than your competitors?

What other products/services do your ideal clients purchase online? What websites do they visit often?

Audience + Market

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List the top three reasons someone should buy from you or subscribe to you:

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I d e a l C l i e n t P r o f i l e

Fill in the details on your ideal client below. Use N/A if the category is not applicable.

Gender:

Age:

Location:

Ethnicity:

Education level:

Interests:

Hobbies:

Passions:

Personality:

Income level:

Industry/job:

Types of blogs he/she is likely to read:

Which social networks is this person likely to use?

Which magazines does he/she read?

What would make this person trust a new source/blog/brand?

Audience + Market

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Audience + Market

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I d e a l ( Fe m a l e ) C l i e n t : G o i n g D e e p e r

Use this survey to get to know your ideal client. Is your ideal client a man? Flip to the next page.

General Likes and InterestsWhich social issues are likely to affect her?

Does her job satisfy her? Y/NWhat is her primary need/concern in life?What’s her general disposition? How does she view the world?

Favorite book:Favorite type of restaurant/food:If she had a completely free day, what would she spend it doing?

Does she enjoy traveling? Where is she most likely to go in the next year?

What type of computer does she use? What type of device will she likely first access your brand on?

Social Habits (Does she use these networks? If so, how often?)Pinterest:Twitter:Google+:Facebook:LinkedIn:Instagram:YouTube:Other social networks:Email:

On which network (or email platform) is she most likely to share information/recommendations with her friends?Does she have a smart phone? Y/NHow often does she “go out” in her city?

Money HabitsWhat’s her biggest expense each month?Second biggest?What does she enjoy spending money on that she can afford?

What is she likely to splurge on?

From which stores would she like to receive a gift card?

If she buys your product, reads your blog, or enlists your services, how will she feel about your content?

Audience + Market

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I d e a l ( M a l e ) C l i e n t : G o i n g D e e p e r

Use this survey to get to know your ideal client. If she’s a woman, use the previous page.

General Likes and InterestsWhich social issues are likely to affect him?

Does his job satisfy him? Y/NWhat is his primary need/concern in life?What’s his general disposition? How does he view the world?

Favorite book:Favorite type of restaurant/food:If he had a completely free day, what would he spend it doing?

Does he enjoy traveling? Where is he most likely to go in the next year?

What type of computer does he use? What type of device will he likely first access your brand on?

Social Habits (Does he use these networks? If so, how often?)Pinterest:Twitter:Google+:Facebook:LinkedIn:Instagram:YouTube:Other social networks:Email:

On which network (or email platform) is he most likely to share information/recommendations with his friends?Does he have a smart phone? Y/NHow often does he “go out” in his city?

Money HabitsWhat’s his biggest expense each month?Second biggest?What does he enjoy spending money on that he can afford?

What is he likely to splurge on?

From which stores would he like to receive a gift card?

If he buys your product, reads your blog, or enlists your services, how will he feel about your content?

Want to get deep into the font game? Scroll around fontsquirrel.com, google.com/webfonts, or dafont.com and write out the fonts you love + where you found them:

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Want to play with colors? Go to kuler.adobe.com, then select “Explore” and browse through tons of color collections.

Style + Identity

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C o l o r s

Which terms best describe your color preferences? Please circle any terms that apply, and write additional notes in the space to the right.

BOLD CLASSIC VIBRANT WARM

EARTHY NATURAL LOW-KEY PROFESSIONAL

QUIRKY FEMININE MANLY FUN

RETRO MODERN PLAYFUL CHILD-LIKE

Find something you like on kuler.adobe.com? Go the extra mile and get the color code (the 6-digit hex code us designers use to make sure we’re getting the exact color) for each color you love.

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To find a color code, click on the name of a color theme you like. It will open that theme up in a new page. Select “Edit” under the “Actions” heading on the bottom right of the screen. The page will expand (to what you see below), and you can copy the 6-digit code in the “HEX” box toward the bottom of the screen. You can optionally drag the small circles on the color wheel to modify any of the colors in your theme before you copy the code.

Note: You can also select “Copy Link” (in the “Actions” menu, shown above) if you just want to send a link to your chosen color theme by email.

Style + Identity

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What do you like about your current online presence?

What is the web address of your current site? Please provide links to your current social media profiles as well. Include information on the average monthly visitors to your site and follower counts for each of your social media accounts.

Which social media accounts do you feel are applicable to your business? Write additional ones below.

Facebook Twitter Pinterest Google+ Instagram YouTube LinkedIn

On a scale of 1 - 10 how comfortable are you with (please write N/A if you’re not familiar with a term):___ editing photos in Photoshop or Pixlr (or some similar photo editing software)___ creating custom graphics in Photoshop or Pixlr___ writing blog posts on topics related to your business___ formatting blog posts to make them display well on your site___ using Twitter to connect with strangers___ posting updates to your business Facebook page___ posting comments on other blogs___ creating custom pins for Pinterest___ using Dropbox___ using Google Drive___ using Buffer or Hootsuite___ using Mailchimp or AWeber

The Epic Web + Blog Identity Workbook | byRegina.com

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On a scale of 1 - 10, how open are you to developing the following content types for your blog:

___ “how to ...” guides___ short tutorial videos___ video/online classes (free or paid)___ podcasts___ posts that consist of photos only___ in-depth articles (1000+ words)___ eBooks___ downloadable guides or worksheets___ reviews of products, software, services, or materials in your industry___ interviews with people in your industry or with clients___ “behind the scenes” posts about your business/brand___ guest posts from other bloggers/experts in your field___ FAQs or Q & As with your readers___ contests/sweepstakes/challenges___ product tutorials of your products___ product tutorials for other related products (that would be of use to your readers)___ pictures of your work or products___ “pick of the week/month” posts for products related to your readership

What general impression do you want to leave people with after reading your blog? Please be as descriptive as possible.

The Epic Web + Blog Identity Workbook | byRegina.com

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Which goals (on the list below) do you hope to achieve with your blog and social media presence? Please write any additional goals in the blanks below.

___ increase your website’s search engine optimization (SEO) and get more organic web traffic___ build a community around your brand___ develop a platform for speaking engagements___ develop a platform for a book___ attract more people to your products/services___ connect with like-minded people and share your thoughts___ make money by adding advertisements or affiliate programs to your blog___ promote your business in general___ find new customers___ establish your expertise in your field___ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ _____________________________________________

How much time do you have to devote to your blog (and to promoting your blog) each week?

If your answer was less than five hours, do you have employees/interns/etc. who can blog? What is the combined amount of time these people can devote to your blog each week?

As an alternative, do you have room in your budget to pay a professional blogger for original posts? (Think $20 - $60 per post for good posts.)

The Epic Web + Blog Identity Workbook | byRegina.com

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