website analytics
DESCRIPTION
Building the basic principles of an analytics program; Context, Comparison, and Contrast.TRANSCRIPT
Fun with StatsFun with StatsAnalytics . . .in 20 Minutes
General Statistics
Hits Entire Site (Successful) 1,019,671
Average per Day 32,892
Home Page N/A
Page Views Page Views 219,391
Average per Day 7,077
Average per Unique Visitor 22
Document Views 109,012
Visits Visits 31,945
Average per Day 1,030
Average Visit Length 0:07:46
Median Visit Length 0:01:36
International Visits 0.00%
Visits of Unknown Origin 100.00%
Visits from United States 0.00%
Visits Referred by Search Engines 3,887
Visits from Spiders 1,839
Visitors Unique Visitors 9,712
Visitors Who Visited Once 7,088
Visitors Who Visited More Than Once 2,624
“Web analytics works best when measurement expectations are clearly defined in advance, not after the fact or on an ad-hoc basis.”
-Eric Peterson
“life without this sort of examination is not worth living . . .”
-Socrates
Page Views
Path Analysis
Hits
Monthly Visitors
Top 10 Pages
Top 10
keywords
If they can’t find you – you’re not there.
If they can’t find it – it’s not there.
What the just happened?
Crew of 430Crew of 430
(Startrek.org)(Startrek.org)
59 total deaths in the 5 year mission= 13.7 % mortality rate
Of the 54 Deaths:
Yellow shirts 10%
Blue Shirts 7.2%
Red Shirts 72.8% (43)
If you beamed down with Captain Kirk, and wore a red shirt –
57.5% - death rate!
However,
If Captain Kirk hooks up with an alien babe,
The red shirt survival rate increases to 84%!
Captain Kirk “conquest” Rate?
30%
Digital Camera
Megapixels
Fuji? Sony?
Battery Life
Price
Size
MP3 Player
Ipod
Flash Drive?
Cost
Gigs
Secret to Analytics?
The Three C’s of Analytics
Objective: Find What Works Key Performance Indicators
Time on SitePages ViewedConversionsGoals
SegmentationBlogsWebsites In-market linksSocial NewsSearch
Anchor Term: (primary keyword) 2.7 minutes Avg. TOS 46% of visits less than 20 sec. Term Conversion Rate: 2.2% 52.4% (2,682) enter at the Home Page (1.8% conversion) 34.5% (1,007) enter at product category page (4.3% conversion)
Anchor Term: (secondary keyword) 85% of visits less than 20 sec. Term Conversion Rate: 0.4% 83.4% (2,346) enter at 404 Error Page (0.3% conversion)
Anchor Term: Brand Name 3.2 minutes Avg. TOS 36% of visits less than 20 sec. Brand Conversion Rate: 5.3% 59.4% (16,967) enter at the Home Page (2.1% Conversion) 14% (3,820) enter at product category page (6.2% Conversion)
Find Focus for Optimization
Engagement for Content Based Site(conversions = subscriptions)
How Traffic Compares
Steps for Stats
1. Start with a Question
2. Segment by Verticals & Acquisition Method
3. Measure each Segment
4. Compare & Contrast the Results
5. Put the Results in Context
6. Focus on Business Value
Matt [email protected]
www.SiteLogic.com