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Page 1: Website · 2020-02-17 · ;17: 5230 8 /.9-6)&,1+*)O #! $ % $ '" )f #! $ % $ '" )t #! $ % $ '" ) #! $ % $ '" )« #! $ % $ '" ¶µ91±¯°9²µ;17: 5230 8 Â.9-6,1+*;17: 5230 8 Õ/9-6,1+*;17

Brand Guidelines

Page 2: Website · 2020-02-17 · ;17: 5230 8 /.9-6)&,1+*)O #! $ % $ '" )f #! $ % $ '" )t #! $ % $ '" ) #! $ % $ '" )« #! $ % $ '" ¶µ91±¯°9²µ;17: 5230 8 Â.9-6,1+*;17: 5230 8 Õ/9-6,1+*;17

How to use this guide

VWO as a brand is optimistic and celebrates opportunities & growth. Our personality establishes the

foundation for these guidelines. Adhering to these guidelines across all touchpoints ensures that the brand

is represented consistently in the best light. It serves as a reference for the usage of logo, colors, styles,

typography, iconography, and illustrations.

IntroductionBrand Guidelines

Introduction

Logo

Color

Typography

Icon

Illustration

Page 3: Website · 2020-02-17 · ;17: 5230 8 /.9-6)&,1+*)O #! $ % $ '" )f #! $ % $ '" )t #! $ % $ '" ) #! $ % $ '" )« #! $ % $ '" ¶µ91±¯°9²µ;17: 5230 8 Â.9-6,1+*;17: 5230 8 Õ/9-6,1+*;17

The three colored logo on a white background is the preferred version for use everywhere

LogoBrand Guidelines

Introduction

Logo

Color

Typography

Icon

Illustration

Page 4: Website · 2020-02-17 · ;17: 5230 8 /.9-6)&,1+*)O #! $ % $ '" )f #! $ % $ '" )t #! $ % $ '" ) #! $ % $ '" )« #! $ % $ '" ¶µ91±¯°9²µ;17: 5230 8 Â.9-6,1+*;17: 5230 8 Õ/9-6,1+*;17

The All-in-one Conversion Optimization Platform

The All-in-one Conversion Optimization Platform

The All-in-one Conversion Optimization Platform

The logo should preferably be placed on the top-left with ample padding and white space around it. Alternatively, the logo may be center-aligned with the content.

Logo PositioningBrand Guidelines

Introduction

Logo

Color

Typography

Icon

Illustration

Page 5: Website · 2020-02-17 · ;17: 5230 8 /.9-6)&,1+*)O #! $ % $ '" )f #! $ % $ '" )t #! $ % $ '" ) #! $ % $ '" )« #! $ % $ '" ¶µ91±¯°9²µ;17: 5230 8 Â.9-6,1+*;17: 5230 8 Õ/9-6,1+*;17

Use the three-colored logo on white/light backgrounds and the white logo on darker backgrounds.

In Color

In Black and White

White logo

Logo ColorsBrand Guidelines

Introduction

Logo

Color

Typography

Icon

Illustration

Page 6: Website · 2020-02-17 · ;17: 5230 8 /.9-6)&,1+*)O #! $ % $ '" )f #! $ % $ '" )t #! $ % $ '" ) #! $ % $ '" )« #! $ % $ '" ¶µ91±¯°9²µ;17: 5230 8 Â.9-6,1+*;17: 5230 8 Õ/9-6,1+*;17

Maintain a clear space around the logo at all times as shown.

Clear SpaceBrand Guidelines

Introduction

Logo

Color

Typography

Icon

Illustration

Page 7: Website · 2020-02-17 · ;17: 5230 8 /.9-6)&,1+*)O #! $ % $ '" )f #! $ % $ '" )t #! $ % $ '" ) #! $ % $ '" )« #! $ % $ '" ¶µ91±¯°9²µ;17: 5230 8 Â.9-6,1+*;17: 5230 8 Õ/9-6,1+*;17

Do not alter or modify the logo. Some common misuse patterns are shown below.

Altered proportions Squished Shaded Grayscale

Monocolor Old Logo Shadow

Logo MisuseBrand Guidelines

Introduction

Logo

Color

Typography

Icon

Illustration

Page 8: Website · 2020-02-17 · ;17: 5230 8 /.9-6)&,1+*)O #! $ % $ '" )f #! $ % $ '" )t #! $ % $ '" ) #! $ % $ '" )« #! $ % $ '" ¶µ91±¯°9²µ;17: 5230 8 Â.9-6,1+*;17: 5230 8 Õ/9-6,1+*;17

Brand Colors and Illustration pallete

Primary Palette

#26134D

#802050

#BF3078

Seconday Palette

#7FD19B #C2E5CE #F3FAF5

#2196F3 #D3EAFD #F5F9FE

#FE9A33 #F7DCBC #FFF7EF

#361C6D #EADAFF #F8F3FF

#F67281 #F2D8DB #FFF5F7

#F3F5F7 #F5F9FE #EDEFFC #D9DDE1 #FFD2E9 #BD9EFF #DF8800 #CC3131

#13172A #FF0020 #28BB31 #282848 #47B178 #F8F8F8 #14191F

ColorBrand Guidelines

Introduction

Logo

Color

Typography

Icon

Illustration

Page 9: Website · 2020-02-17 · ;17: 5230 8 /.9-6)&,1+*)O #! $ % $ '" )f #! $ % $ '" )t #! $ % $ '" ) #! $ % $ '" )« #! $ % $ '" ¶µ91±¯°9²µ;17: 5230 8 Â.9-6,1+*;17: 5230 8 Õ/9-6,1+*;17

For Print and Images : Open Sans

H1 - Grumpy wizards make toxic..font size - 46px,Bold

H2 - Grumpy wizards make toxic..

H3 - Grumpy wizards make toxic..

H4 - Grumpy wizards make toxic..

H5 - Grumpy wizards make toxic..

H6 - Grumpy wizards make toxic..

Typography

font size - 36px,Bold

font size - 24px,Bold

font size - 20px,Bold

font size - 18px,Bold

font size - 16px,Bold

Brand Guidelines

Introduction

Logo

Color

Typography

Icon

Illustration

Page 10: Website · 2020-02-17 · ;17: 5230 8 /.9-6)&,1+*)O #! $ % $ '" )f #! $ % $ '" )t #! $ % $ '" ) #! $ % $ '" )« #! $ % $ '" ¶µ91±¯°9²µ;17: 5230 8 Â.9-6,1+*;17: 5230 8 Õ/9-6,1+*;17

For Print and Images : Open Sans

Grumpy wizards make toxic brew for the evil Queen and Jack. One morning, when Gregor

Samsa woke from troubled dreams, he found himself transformed in his bed into a horrible

vermin. He lay on his armour-like back, and if he lifted his head a little he could see his brown

belly, slightly domed and divided by arches into stiff sections. Grumpy wizards make toxic

brew for the evil Queen and Jack. One morning, when Gregor Samsa woke from troubled

dreams, he found himself transformed in his bed into a horrible vermin. He lay on his

armour-like back, and if he lifted his head a little he could see his brown belly, slightly domed

and divided by arches into stiff sections. Grumpy wizards make toxic brew for the evil Queen

and Jack. One morning, when Gregor Samsa woke from troubled dreams.

font size - 16px,Normal

Typography

On webpages and applications, VWO uses system font for faster load times and reliable font

rendering across devices & operating systems.

For Web : System FontNote:

Brand Guidelines

Introduction

Logo

Color

Typography

Icon

Illustration

Page 11: Website · 2020-02-17 · ;17: 5230 8 /.9-6)&,1+*)O #! $ % $ '" )f #! $ % $ '" )t #! $ % $ '" ) #! $ % $ '" )« #! $ % $ '" ¶µ91±¯°9²µ;17: 5230 8 Â.9-6,1+*;17: 5230 8 Õ/9-6,1+*;17

Single Color

Dual color

text here

IconsBrand Guidelines

Introduction

Logo

Color

Typography

Icon

Illustration

Page 12: Website · 2020-02-17 · ;17: 5230 8 /.9-6)&,1+*)O #! $ % $ '" )f #! $ % $ '" )t #! $ % $ '" ) #! $ % $ '" )« #! $ % $ '" ¶µ91±¯°9²µ;17: 5230 8 Â.9-6,1+*;17: 5230 8 Õ/9-6,1+*;17

IllustrationsHighlight part of the interface or website to demonstrate capabilities

Black Dress

Little Black Dress

Black Dresses on SaleAd

Little Black Dresses on SaleAd

Most Popular Black DressesMost Popular

Black Dresses on SaleAd

Brand Guidelines

Introduction

Logo

Color

Typography

Icon

Illustration

Page 13: Website · 2020-02-17 · ;17: 5230 8 /.9-6)&,1+*)O #! $ % $ '" )f #! $ % $ '" )t #! $ % $ '" ) #! $ % $ '" )« #! $ % $ '" ¶µ91±¯°9²µ;17: 5230 8 Â.9-6,1+*;17: 5230 8 Õ/9-6,1+*;17

IllustrationsSimplfy heavy screenshots to basic illustrated mocks. This reduces complexity and makes communication faster.

Brand Guidelines

Introduction

Logo

Color

Typography

Icon

Illustration

01

0203

04

05

06

07

0:00 0:40

73.7%Visitors landed but left without

interacting.

6.7%Visitors started

filling but did not submit.

100%4,250 VISITORS

LANDED

Contact-Us Form

INTERACTED

26.3%1,370 VISITORS

19.6%920 VISITORS

SUBMITTED

Page 14: Website · 2020-02-17 · ;17: 5230 8 /.9-6)&,1+*)O #! $ % $ '" )f #! $ % $ '" )t #! $ % $ '" ) #! $ % $ '" )« #! $ % $ '" ¶µ91±¯°9²µ;17: 5230 8 Â.9-6,1+*;17: 5230 8 Õ/9-6,1+*;17

IllustrationsImages may be used in conjunction with illustrations wherever needed to communicate a capability.

Brand Guidelines

Introduction

Logo

Color

Typography

Icon

Illustration

Shop Now

Floral printed wrap Dress

Add to Cart

Floral printed wrap Dress

Buy Now

$98.212,365 reviews

Shoes

Shoes

Black Series Running/Jogging Shoes with Memory Foam,Grafitti Shoe, Colors and Big (UK6-UK12)

You save:

Color:

(65%) Inclusive of all taxes$34.3

4.5

$98.2

ADD TO CART

20% Uplift

LOCATIONAustralia

AGE29

GENDERFemale

DEVICEMobile

on women clothing when you download our mobile app

25% off

20% Uplift

Run an optimization program that repeatedly improves your customer's’ experience

Process driven optimization

Truly walk in the shoes of your customers and understand the ‘why’.

Get benefits of a connected, unified view of the individual visitor.

Reliable infrastructure that can handle billions of events per hour.

A/B tests at scale without reducing performance

The All-in-One Optimization Suite

At VWO, we know that businesses achieve success when they follow well-structured and repeatable processes. Hence, the evolution from tactical A/B testing toprocess-driven conversion optimization.

A/B Testing and Conversion Optimization PlatformVWO is the all-in-one platform that helps you conduct visitor research and run continuous experimentation.

high-growth brands trust VWO with their optimization efforts5000+

START PRODUCT TOUR 30 DAY FREE TRIAL

REQUEST DEMOFREE TRIALPRODUCT SERVICES SOLUTIONS PRICING RESOURCES

Variant B

Variant A

The All-in-One Optimization Suite

Run an optimization program that repeatedly improves your customer's’ experience

Process driven optimization

Truly walk in the shoes of your customers and understand the ‘why’.

Get benefits of a connected, unified

view of the individual visitor.

Reliable infrastructure that can handle billions of events per hour.

A/B tests at scale without reducing

performance

START PRODUCT TOUR 30 DAY FREE TRIAL

A/B Testing and Conversion Optimization Platform

VWO is the all-in-one platform that helps you conduct visitor

research and run continuous experimentation.

Changing navigation bar to black will bring

out contrast which might get more attention

to the signup button

H22

GOAL 4: Checkouts

21%growth per month

A n a ly z e

P L A N

T R AC K

T E ST

TA R G E T

high-growth brandstrust VWO with their

optimization efforts

5000+

REQUEST DEMOFREE TRIALPRODUCT SERVICES SOLUTIONS PRICING RESOURCES

Page 15: Website · 2020-02-17 · ;17: 5230 8 /.9-6)&,1+*)O #! $ % $ '" )f #! $ % $ '" )t #! $ % $ '" ) #! $ % $ '" )« #! $ % $ '" ¶µ91±¯°9²µ;17: 5230 8 Â.9-6,1+*;17: 5230 8 Õ/9-6,1+*;17

IllustrationsSupportive illustrations may be used alongside text to highlight a concept

Brand Guidelines

Introduction

Logo

Color

Typography

Icon

Illustration

Extend the power of VWO by integrating with your existing technology

22.34%

46.24%

Extend the power of VWO by integrating with your existing technology

Page 16: Website · 2020-02-17 · ;17: 5230 8 /.9-6)&,1+*)O #! $ % $ '" )f #! $ % $ '" )t #! $ % $ '" ) #! $ % $ '" )« #! $ % $ '" ¶µ91±¯°9²µ;17: 5230 8 Â.9-6,1+*;17: 5230 8 Õ/9-6,1+*;17

IllustrationsSupportive illustrations may be used alongside text to highlight a concept

Brand Guidelines

Introduction

Logo

Color

Typography

Icon

Illustration

Variation

20% Better

22.34%

46.24%


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