webometric - ipbdsitd.ipb.ac.id/wp-content/uploads/2015/12/webometric-ipb-inbound… ·...
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Webometric - IPBSEO Technical Guideline
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Agenda Website Development1. Create Meta Title & Descriptions
● Onsite ( Landing page)● On Document ( *pdf, *doc)
2. URL Structure Optimizations (Permalink)● URL Structure for Category & Single Post
3. Crawl Ability Website● Create/Generate Sitemap.xml● Submit Sitemap URL to Google Webmaster
Tools & Bing Webmaster Tools
4. Internal Link Strategy
5. Heading Structure (H1, H2, H3)
6. Landing Page Optimizations● Avoid Using Iframes● Avoid Using Flash
7. Create Robots.txt
8. Website Language● Using Meta Language for dual
language on your website
9. Canonicalization● ipb.ac.id/index.php to ipb.ac.id
10. HTTP Status Code● 301 Redirect Permanently Ex: www to
non-www● 401 Error Not Found● 500 Error Server
11. Uptime Server
12. Keyword Research
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How to Create Meta Title & DescriptionsOnsite (Landing Page)<title>Sample Title</title>
<meta name="description" content="Sample Descriptions" />
<title>Bogor Agricultural University</title>
<meta name="title" content="Website Resmi Institut Pertanian Bogor, Official Website Bogor Agricultural University" />
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How to Create Meta Title & Descriptions
On- Documents (*pdf, *doc, *ps, *ppt)
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URL Structure Optimizations (Permalink)
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Crawl Ability WebsiteCreate Sitemap.xml Submit XML Sitemap to GWT
example website using XML sitemap :
http://news.okezone.com/kampus/sitemap.xml
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Internal Link Strategy
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Internal Link Strategyipb.ac.id
subdomain.ipb.ac.id subdomain.ipb.ac.id ipb.ac.id/category
Category Category
Single Post Single Post
Category Category
Single Post Single Post
Single Post Single Post
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Heading Structure (H1, H2, H3)
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Landing Page Optimizations
Avoid Using Iframe Avoid Using Flash
example website using iframe :
www.misteraladin.com
example website using Flash :
orangedan.net
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Create Robots.txt
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Website Language
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Website Language1. Declare language attribute in the HTML element
<html lang="de">
2. URL Structures for Country & Language Targeting● ccTLDs (Country Level Only)
example.id● Subdirectories with gTLDS
example.com/id/● Subdomains with gTLDS
id.example.com
3. rel="alternate" hreflang="x"<link rel="alternate" hreflang="x-default" href="http://example.id/" /> (Specifies Default)<link rel="alternate" hreflang="id" href="http://example.com/id/" /> (Specifies Language)<link rel="alternate" hreflang="de-DE" href="http://example.id/id-id/" /> (Specifies Language + Region)
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Canonicalization
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HTTP Status Code
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Uptime Server
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Error Not Found
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