webmaster user group november 29, 2006. agenda welcome andrew armani eservices director 5 ca.gov...
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Webmaster User Group
November 29, 2006
Agenda Welcome
Andrew Armani eServices Director 5 Ca.gov Redesign
Carolyn Lawson eServices Office 20 Website Migration
Richard Lehman eServices Office 15
- Break - 15
Webmaster Toolbox Megan Johnson Project Manager, DTS 20
Search Engine Update Kevin Paddock Search Master, DTS 20
Long-Term Strategy Update Karan Marsh Project Manager, DTS 10
IT Forum Steve Branson Department of Health Services 5
Look-and-Feel:Website Migration
Discussion
Webmaster User Group
November 29, 2006
ca.gov over the years…
1996
2000
2001
2006
New look-and-feel migration- greater challenges and benefits than before Significant navigational
changes-opportunities More content this time Consequently – more
stakeholder interest
Migration:How to get there?
Plan Design Build Maintain
Migration:Why do we want to get there?The Web has become a critical business
service delivery channel!
A more “accessible” and “useable” design is the first-step and provides the most significant business benefits Reduced support (calls, visits & correspondence) Increased customer satisfaction (also = increased
“government/political” satisfaction) Leads to greater use of less expensive “online”
transactions
Again - Migration:How to get there?
Plan Design Build Maintain
Migration Issues/Opportunities
New tabbed navigation (shorter labels – less text) Opportunity to review and change some of the
content? How many “usability” issues do I attempt to
address now? How do I accomplish the transition with the least
confusion to the Department’s customers? Who is the audience within my department to make
and approve these decisions – and how do I engage them for support in the effort?