webinar%#3 …week+3+industry...webinar #2 make yourself visible! award winning branding...

Kane Minkus Presents

Webinar #3Make Yourself Visible! Award Winning Branding Techniques

Part 2 HANDOUTS

Best Selling Author, Award Winning Entrepreneur, International Speaker & Philanthropist

Webinar #2 Make Yourself Visible!

Award Winning Branding Techniques"

What we are going to cover…

Personal Branding Tool Box

5 M’s of Personal Branding • Make up • Message • Moments • Method • Metaphors



What we are going to cover…

Personal Branding Tool Box

1). EssenSals of Brand Success 2). 14 Credibility Elements 3). TesSmonial Formats

5 M’s of Personal Branding • Make up • Message • Moments • Method • Metaphors

The Credibility Toolbox



Defining Moment Story




What this is: "• Your story about how you arrived at the place you arrived & why you are credible to be teaching/speaking. "

• Your moment of realisation "• A specific incident or experience (can be a set of experiences) that gave you insight into how to have great results in a specific area. "

"What this is not: "

• Your life history "• An opportunity to boast "• A long, drawn-out story "




This should be: "• Emotional "• Vivid "• Clear "• Have a sequence of events "• A lesson, or culmination that is valuable for the audience"• A way for the audience to relate to you (this brings in your perfect customer)"• Around 3-5 minutes (or relational to the length of your presentation/interview)

A Little Bit About Us…

"A mentor is someone who sees more talent and ability within you, than you see in yourself, and helps bring it out of you.” "

Bob Proctor Author, Speaker & Coach Star from the movie “The Secret”

INVESTING IN YOURSELF IS KEY



Defining Moment Story Syntax



1) My current life is a success (in a certain area)"" 2) It wasn’t always this way… (when you were struggling)"" 3) Then something happened… (the event that changed it all)"" 4) The impact that had on your life going forward"




1) My current life is a success (in a certain area)"• 2-3 impressive achievements"• What other people have noted about you"• The dreams you have been able to realize"" 2) It wasn’t always this way… (when you were struggling)"• 2-3 details about how you were suffering or struggling"• You were like the people in your audience are right now"• The confusion, frustration or problems you were dealing with"" 3) Then something happened… (the event that changed it all)"• The event (or series of events)"• The epiphany you had (that helped you discover your system)"• What you realized you had been doing wrong"" 4) The impact that had on your life going forward"• How your life got easier in this area"• How life got clearer about how to have success"• The actual results you ended up producing




1) My current life is a success (in a certain area)"• 2-3 impressive achievements"• What other people have noted about you"• The dreams you have been able to realize""2) It wasn’t always this way… (when you were struggling)"• 2-3 details about how you were suffering or struggling"• You were like the people in your audience are right now"• The confusion, frustration or problems you were dealing with"" 3) Then something happened… (the event that changed it all)"• The event (or series of events)"• The epiphany you had (that helped you discover your system)"• What you realized you had been doing wrong"" 4) The impact that had on your life going forward"• How your life got easier in this area"• How life got clearer about how to have success"• The actual results you ended up producing




1) My current life is a success (in a certain area)"• 2-3 impressive achievements"• What other people have noted about you"• The dreams you have been able to realize""2) It wasn’t always this way… (when you were struggling)"• 2-3 details about how you were suffering or struggling"• You were like the people in your audience are right now"• The confusion, frustration or problems you were dealing with""3) Then something happened… (the event that changed it all)"• The event (or series of events)"• The epiphany you had (that helped you discover your system)"• What you realized you had been doing wrong"" 4) The impact that had on your life going forward"• How your life got easier in this area"• How life got clearer about how to have success"• The actual results you ended up producing




1) My current life is a success (in a certain area)"• 2-3 impressive achievements"• What other people have noted about you"• The dreams you have been able to realize""2) It wasn’t always this way… (when you were struggling)"• 2-3 details about how you were suffering or struggling"• You were like the people in your audience are right now"• The confusion, frustration or problems you were dealing with""3) Then something happened… (the event that changed it all)"• The event (or series of events)"• The epiphany you had (that helped you discover your system)"• What you realized you had been doing wrong""4) The impact that had on your life going forward"• How your life got easier in this area"• How life got clearer about how to have success"• The actual results you ended up producing




Method: Rockstar Formula

Why A Rockstar Formula?

Formulas Allow You To Raise Your Rates



Raises Your Credibility



SoluDons Are Best Understood Visually



You Have A Unique System To Sell



How To Create Your Rockstar Formula…



Should Be 3, 5 Or 7 Steps



Determine The Compelling Result



NoDce The Steps You Took To Get There



Choice A Physical RepresentaDon



Step 1 Step 1 Step 1 Result

Name Your System



Name Your System



Must be catchy!• The Rockstar Formula (Jeff and Kane)"• The Guru Bluprint (Eben Pagan)"• Business Growth Blueprint (Christine

Comaford)""Should explain the results achieved!• The Mass Control System (Frank Kern)"• The Product Launch Formula (Jeff Walker)"• Prospect Seduction Blueprint (Kevin Nations)"• CEO Freedom Formula (Chrstine Comaford)"• The Build To Sell Formula (Christine

Comaford)

Can be a Pneumonic!• SMART System—Specific, Measurable, Actionable, Relevant & Time Bound,"• SALES Mastery—System, Actions, Lead

Gen, Everyone Wins, Satisfied Clients""Use exciting words and action words if possible!• Ex: Complete, Unique, Exclusive, Secrets, Simple, Proven, Lasting, Eternal"• Ex: The Complete Sales System, Secrets To Startup Success (Christine Comaford), Eternal Health"Process, Locking Luxury Real Estate Formula, etc.""Use the following at the end: System, Process, Formula, Blueprint, Method, etc.

Metaphor: Brand Theme






• Pictures & Images





• Assigns emotion to your brand






• Creates stickiness through narrative tag







• Bonds all your brand parts together







• Bonds all your brand parts together

• Most underused part of the toolbox



Personal Branding Examples: “Experts”

How To Chose A Personal Branded Brand Theme



Quirky, Goofy, Silly, Weird Awesome, Superhuman, FantasDc




Love popcorn

Had goofy curly hair when I was young

Have no concept of Dme

rockstar musician

great hockey player

great coach/love spirituality

How To Chose A Personal Branded Brand Theme: Example




Love popcorn

Had goofy curly hair when I was young

Have no concept of Dme

rockstar musician

great hockey player

Un-‐Earthing hidden things




Un-‐Earthing hidden things




rockstar musician


2 Reasons For Brand Success






SDckiness




SDckiness

Brand SaturaDon



14 Ways People Experience Your Credibility



Trust = Credibility + Confidence + Congruence





System & Formula




Social Proof


System & Formula




Social Proof

Results & Progress (in %)


System & Formula




Social Proof


Products


System & Formula




Social Proof


Products

Personal Experience (Mistakes)


System & Formula




Social Proof


Products



Position/Past Career

System & Formula




Social Proof


Products




Awards, Certifications & Degrees

System & Formula




Social Proof


Products





System & Formula Inquiry




Social Proof


Products




Stats, Data or Research






Social Proof


Products





Compelling Content






Social Proof


Products





Compelling Content

Pro Appearance






Social Proof


Products





Compelling Content

Pro Appearance

Authenticity






Social Proof


Products





Compelling Content

Pro Appearance

Authenticity

Levels of Distinctions






Social Proof


Products





Compelling Content

Pro Appearance

Authenticity

Levels of Distinctions



As an Observer/Hours Invested/Interviewer




Key Components To A Killer TesDmonial




Name




Name

Where you are from




Name

What You Do (Drop Credibility)

Where you are from




Name


Where you are from

Name of the product/service




Name


Problem You Came To Solve

Where you are from





Name



What You Learned That Solved This Problem

Where you are from





Name




Measurable physical result (Time Bound)

Where you are from





Name





Emotional results (Time Bound)

Where you are from





Name





Emotional results (Time Bound)

Give a character, commitment & capability reference

Where you are from





• Framing




• Framing

• Audio & Lighting




• Framing


• Have them smile & give you energy




• Framing



• Consider where you will use this




• Framing



• Consider where you will use this

• Edit it to the point (10/30/60/Long)

1) Create your Defining Moment Story

2) Create your Rockstar Formula

3) Create A Brand Theme (revise Brand)

4) Use Credibility Boosters



5) Get video testimonials

Next Webinar

Webinar #4: Make Yourself Visible! Publishing To Raise Your Profile

Best Selling Author, Award Winning Entrepreneur, International Speaker & Philanthropist

webinar%#3 …week+3+industry...webinar #2 make yourself visible! award winning branding...

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