webinar presentation on pr and events
TRANSCRIPT
PR and Events
Industry growing at 25% annually
Estimated to reach Rs. 5500 crores by 2015
(FICCI)
Veena Gidwani, Strategic PR Consultant & Corporate Trainer, Former CEO, Madison PR says, “The client expects the agency to devise innovative and impactful PR strategies that help to enhance the overall corporate image as well as that of individual brands. Big ideas and differentiated content are on the wishlist of all clients today.”
Source: http://www.impactonnet.com/Is-The-PR-Industry-Future-Ready%3F#sthash.aExJJ9lQ.dpuf
With perception playing a big role today, affecting brand reputation and even making or breaking a brand, Prema Sagar, Principal and Founder, Genesis Burson-Marsteller says that this is the reason why PR is so important for a brand. She says, “PR will always be integral to brand building.
Source: http://www.impactonnet.com/Is-The-PR-Industry-Future-Ready%3F#sthash.aExJJ9lQ.dpuf
Promotion Mix
Advertising
Public Relations
Sales Promotion
Events
Online Marketing
Personal Selling
PR-Public Relations
Radhika Shapoorjee, President, IPAN Hill+Knowlton Strategies, India & South Asia adds, “The power of Public Relations is to create a meaningful dialogue between the brand and the public and tell stories that touch their lives.”
Source: http://www.impactonnet.com/Is-The-PR-Industry-Future-Ready%3F#sthash.aExJJ9lQ.dpuf
Types of Events
Corporate Events Sports
FashionShows
Festivals Fund Raising
Conference
Convention
Special Event
Prominent Events
PR & Event Management
Skills Required:
Creative ThinkingProblem-SolvingDetail OrientedCommunicationPlanningOrganizational
PR and Events Course
One Year professional diploma course.
Delivered in conjunction with Domus Academy,
Milan.
Key Modules
Integrated Marketing Communication
Event Planning and Budgeting
Event Logistics
Media Production
Career Prospects
PR ManagerEvent Manager
Fashion PublicistsPromotion Executives
Fashion Communications Manager
Placements
WizcraftApolloChoicesPerfect RelationsGenesis