Welcome to today’s webinar!

How to market

COMPLEX TECHNOLOGY

using

Interactive Content

Your hosts for today:

Owen Fuller BoomBox

Chief Evangelist

Hannah Eisenberg 3P Creative Group

Inbound Marketing Strategist, CEO

About Boombox● 50,000+ content creators use

Boombox to build quizzes, polls, and lists.

● Boombox content viewed by 50 mln+ people per month

● Founded in Utah in 2013

About 3P Creative Group

● Full-service digital marketing agency (Web Design, Content Marketing, etc.)

● More than 7,687 leads generated this year● Recently won the HubSpot Impact Award for Best

Client Growth Story for growing our client’s sales pipeline 13x bigger!

Agenda

● What Content Your Audience Really Craves & Why

● The Great Divide: Tech Buyers vs. Tech Marketers

● What is Interactive Content? ● 5 Real-World Examples● 10 Steps to creating an

irresistible quiz

Questions: Please use the chat pane to submit questions. We will address all questions at the end.

Problem #1: Content Overload: Is There Such A Thing As Too Much Content?

● # of Blog Post Published Every Day > 2 Million● # of Messages published on Facebook Feed per Month > 55 Million● # of Hours of Videos Watched per Month > 6 Billion

Problem #2: Social Media Through Mobile

Problem #3: Ultra-Short Attention Spans

I have an attention span of 9 seconds. That’s why I don’t get bored swimming in an aquarium….

What’s that? Sorry, I wasn’t paying attention.

What Your Audience Wants Is Snackable, Shareable and Interactive Content

The Big Divide: Tech Marketers vs. Tech Buyers

Tech Buyer is looking for:

● Technical specs ● Pricing Information● Product Reviews

Tech Marketer is offering:

● Case Studies / ROI● White Papers. eBooks● Videos

Tech Buyers Research The Heck Out Of Everything…

● Articles (93%) ● Articles (93%)● Videos (87%)● Product Briefs (83%)● Webinars (80%)

● Third Party Product Reviews (99%)● Technical Spec Sheet (95%)● Articles (93%)● Free Product Trials (90%)

Awareness Consideration Decision

Fill this gap!

Source: SpiceWorks Tech Marketers are from Mars, IT Pros are from Venus

People Want To Be Educated!

But sometimes the most useful content can be a bit… well, dry.

What Is Interactive Content?

Quizzes Polls Lists, and more.

Passive vs. Interactive Content

Interactive ContentPassive Content

Better Conversions

Educating Buyers

Differentiation From Competition

Being Shared

36%

70%

55%

17%

70%

93%

88%

38%

Image Copyright: Hannah Eisenberg

How Can You Use Interactive Content As A Tech Marketer?

● Gauge Fit For A Technical Solution● Help Buyers Decide Between Different Solutions● Help Overcome Obstacles (To Using Your Technology) e.g., Assess

Readiness Status● Turn Boring Tutorials Into Interactive Learning● Raising Awareness About Threats, Vulnerabilities

To just name a few use cases...

Raising Awareness About Threats, Vulnerabilities

● Example: Craft Beer or Crafted Attack? By Cisco

Turning Technical Tutorials Into Engaging Quizzes

● Example: How well do you know your Nikon camera? By Digital Camera World

● Result: 10% Increase in Newsletter Sign-ups

Engage With Your Audience & Drive Social Traffic

● Example: If IT pros were avengers, which one would you be? By CompTIA

● Fun B2B quiz with a creative outcome/CTA

Help Prospects Overcome Roadblocks

● What is your Windows 10 Migration Readiness Jedi Level?

● Highly useful tool for prospects to assess their enterprise migration readiness status

● Result: 41% Conversion Rate!

Gauge Fit For A Technical Solution● Just launched● Helps prospects to understand/decide

which approach is right for them → cuts down research time

● Helps us understand potential problems or issues we need to address:

Help decide between solutions

● Example: What Interactive content should you use next? By BoomBox

10 Steps To Make Your Quiz Successful:

1. Know Your Buyers and Their Pain Points2. Decide Which Pain Point, Obstacle, or Problem You Want To Solve3. Do Some Research & Get Inspired4. Build The Quiz Based On Your KPIs5. Make The Choices Mean Something6. Provide Some Insightful Feedback or Interesting Result7. Use The Power Of Images and Humor8. Optimize For Shareability9. Include an Offer

10. Learn, Adapt, Tweak

Thank You

Free 30-Minute Coaching Session with an IM expert from 3P Creative Group

➔ Let’s talk about how you can integrate interactive content into your content marketing strategy.

Special Boombox rate for webinar attendees.

Contact sales@boombox.com