webinar: how to grow your digital revenue without growing your overheads

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© 2011 HammerKit Oy. All Rights Reserved. Confidential How to grow your digital revenue without growing your overheads

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The biggest shift in digital PR is how mobile is changing the way we consume information. People are on the go and multitasking more than ever. People don’t always have time to read lengthy text articles and descriptions. Hence, the rise in popularity of visually compelling social bookmarking and social media sites. While these sites may change, the shift towards visually compelling and engaging PR on a mobile or tablet is here to stay. In just 10 minutes we will look at why mobile needs to be at the centre of everything you do next year.

TRANSCRIPT

Page 1: Webinar: How to grow your digital revenue without growing your overheads

© 2011 HammerKit Oy. All Rights Reserved. Confidential

How to grow your digital revenue without growing your overheads

Page 2: Webinar: How to grow your digital revenue without growing your overheads

© 2011 HammerKit Oy. All Rights Reserved. Confidential

Do you want to grow your business?

Page 3: Webinar: How to grow your digital revenue without growing your overheads

© 2011 HammerKit Oy. All Rights Reserved. Confidential

Do you want to become an IT company or stay a PR agency?

Page 4: Webinar: How to grow your digital revenue without growing your overheads

© 2011 HammerKit Oy. All Rights Reserved. Confidential

•  66% - no social media policy

•  26% - to increase PR budget

•  29% - to increase social budget

Some Stats…

Page 5: Webinar: How to grow your digital revenue without growing your overheads

© 2011 HammerKit Oy. All Rights Reserved. Confidential

Digital Partner: •  No staff recruitment issues or costs •  No training demands •  Not staff – so flexible engagement •  No additional equipment required •  No extra workspace required •  No ‘downtime’

Page 6: Webinar: How to grow your digital revenue without growing your overheads

© 2011 HammerKit Oy. All Rights Reserved. Confidential

Without an in-house digital team

•  Avoid or discourage •  Outsource •  Lack of skills in customer-facing roles

Page 7: Webinar: How to grow your digital revenue without growing your overheads

© 2011 HammerKit Oy. All Rights Reserved. Confidential

With in-house digital team

•  Teams carrying large overheads •  Outsource ‘avoidance’ •  Lack of skills in customer-facing roles

Page 8: Webinar: How to grow your digital revenue without growing your overheads

© 2011 HammerKit Oy. All Rights Reserved. Confidential

1.  Embrace ‘the machine’

2.  Maximize digital media channels 3.  Take meetings and ask for what

you want. .

Three actions:

Page 9: Webinar: How to grow your digital revenue without growing your overheads

© 2011 HammerKit Oy. All Rights Reserved. Confidential

Imagine if there was a place where you could browse and buy ready-made solutions

Page 10: Webinar: How to grow your digital revenue without growing your overheads

© 2011 HammerKit Oy. All Rights Reserved. Confidential

Imagine if you could contribute your ideas and see them turned into ready-to-use digital solutions

Page 11: Webinar: How to grow your digital revenue without growing your overheads

© 2011 HammerKit Oy. All Rights Reserved. Confidential

•  Embrace digital

•  Use partners

•  Play your part in CloudStore

Grow your digital revenue without growing your overheads

Page 12: Webinar: How to grow your digital revenue without growing your overheads

© 2011 HammerKit Oy. All Rights Reserved. Confidential

Thank You

[email protected]

+44 151 705 3624