webinar: how to get leadership support for your disaster recovery plan

www.incaseofcrisis.com

Webinar:

How to Get Leadership Support for Your Disaster Recovery Plan

Guest Presenter:

Eileen Unger, P.E.President,

Emergency Preparedness Partnerships

Twitter: www.twitter.com/eileenunger

Website: www.emergencypreparednesspartnerships.com

Facebook:www.facebook.com/EmergencyPreparednessPartnerships

Webinar Sponsored By:

In Case of Crisis

Twitter: www.twitter.com/icocrisis

Facebook: www.facebook.com/icocrisis

Website: www.incaseofcrisis.com

Tuesday, September 18, 20122pm-3pm ET

http://www.twitter.com/eileenunger

http://www.emergencypreparednesspartnerships.com/

https://www.facebook.com/EmergencyPreparednessPartnerships



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Webinar Agenda “How to Get Leadership Support for Your Disaster Recovery Plan”

• Welcome

• Introduction of In Case of Crisis

• Introduction of Ms. Eileen Unger of Emergency Preparedness Partnerships

• Presentation on “How to Get Leadership Support…”

• Q&A


In Case of Crisis

An all-in-one mobile solution that enables organizations like yours to:• Transform outdated, static paper-based

emergency documents into a dynamic, accessible crisis plan

• Keep employees, students, or staff “in the know”

• Maintain and update plans as needs and/or people change before a crisis occurs

• Store important Crisis contacts for specific locations and events to your phone

• Make emergency preparedness easier and effective

What is In Case of Crisis?


About Eileen UngerGuest Presenter

Eileen Unger, P.E.

President, Emergency Preparedness Partnerships



Facebook: http://www.facebook.com/EmergencyPreparednessPartnerships

Eileen Unger, P.E., is the President of Emergency Preparedness Partnerships, based in Hammonton, NJ. She is the Executive Director of the New Jersey Emergency Preparedness Association, and is a member of the American Society of Industrial Security, the NJ Utilities Association, the Chamber of Commerce of Southern NJ, the Contingency Planning Exchange and the National Association of Women Business Owners. Eileen has over 32 years of experience in the emergency management, engineering and construction fields.



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Crisis vs. Disaster

Crisis:An event, disclosure, allegation, or set of circumstances that threatens the integrity, reputation, or survival of an individual or an organization.

Disaster:An incident causing widespread destruction, damage, loss or distress; a catastrophe, a grave misfortune.


Lots of Different Terms

• Crisis management planning• Contingency planning• Crisis communications plans• Disaster recovery plans• Emergency preparedness plans• Emergency response plan• Business continuity plans• Site safety plans• Risk management plans


All Comes Down to 3 Things:

What do I do if something does go wrong?

What could go wrong?

What can I do to prevent things from going wrong?


What are the risks?

• Natural Disasters• Facility– Internal– External

• Human • Operational • Reputational • Technical


Regardless of the Cause…

Same 3 steps:

1. What could go wrong? (Risk Analysis)

2. What can I do to prevent things from going wrong? (Mitigation & Prevention)

3. What do I do if something does go wrong? (Preparedness, Response, and Recovery)


Impact of a Crisis:

Loss of business - sales or long term customers

Health and safety of employees or members of the public

Regulatory problem


Survey Says…

US Conference of Mayors

• Surveyed 183 cities:

– 40% have deficient evacuation plans

– 75% aren’t prepared for a flu outbreak

– 80% of emergency responders still can’t talk to each other or with neighboring areas


Survey Says…2011 survey of small to mid-sized businesses:

• Only half have a plan, the smaller the company, the less likely to have a plan

• Of those with a plan, half developed the plan AFTER a problem occurred

• 81% feel confident in their ability to deal with an emergency

• Downtime median cost is $12,500 per day


Then why do some organizations fail to have a plan?

• Can’t happen here – failure to imagine the worst

• Competing priorities for time

• Unaware of risks

• Not a funded project

• No one is responsible for this (or it’s unclear who is responsible)

• Will deal with if it happens


The Challenge…The Other Big 3

Ownership of the Process

Commitment by Leadership

Allocation of Resources

1 2 3


“Engage the right people in the right way to win support

and overcome obstacles.”

Stakeholder Management


Stakeholder (corporate): a person, group, organization, member or system who affects or can be affected by an organization's actions.

Project stakeholder: a person, group or organization with an interest in a project.


Stakeholder Analysis

1. Identify who the stakeholders are

2. Figure out their:– Interest– Influence– Level of power

3. Determine which are the most important stakeholders


Stakeholder Analysis:

• President

• CFO

• Training Supervisor

• Operations Director

• IT Manager

• Outside Vendor

Identify Who the Stakeholders Are



Identify their interest, influence and power

High

Power

Low

Low Interest High

Keep Satisfie

d

Manage Closely

Monitor (Minimum

Effort)

Keep Informe

d



Determine which are the most important stakeholders

High

Power

Low

Low Interest High

Keep Satisfie

d

Manage Closely

Monitor (Minimum

Effort)

Keep Informe

d

•CFO

•President

•Operations Manager

•Training Supervisor

•Friends

•Call Center Supervisor

•IT Manager

•Outside Vendor


Don’t forget the influencers – they are stakeholders too!

Doesn’t always follow the chain of command

Not always obvious

There are many interests and motivations


From your Stakeholder Analysis you know:

Who the key stakeholders are

What the best communications approach might be

What their key interests and issues are

If they are a supporter, neutral, or a critic


Plan your approach – what you need to figure out:

What level of support do you need from them? High, medium or low?

What role will they need to play?

What do you need them to do?

What messages will you use to communicate with them?

What actions or communications will you need to do to win them over?


The Anatomy of a Project

4. The big emergency

1. How the project got started

2. The major stakeholder

3. Progress finally!

5. Set backs and challenges

The road to a successful disaster planning project is fraught with many twists and turns.


The Anatomy of Another Project

4. Cue the emergency

1. How the project got started

2. The slow, painful process

3. One step forward, one step back

5. Progress

Sometimes you just need a good old-fashioned emergency.


Making the Case

The pitfalls and downside of not having a solid plan

Communicate

The strengths and benefits of having a solid plan


Questions?

Please submit all questions now.

Today’s session has been recorded.

Links to the recording and webinar slides will be emailed to all registrants and posted to the

In Case of Crisis Website at www.incaseofcrisis.com


Upcoming Webinar

What: Save the date for our next free webinar ….

“How to Integrate Mobile Technology Into Your Emergency Response Plan”

When: Thursday, October 11, 2PM-3PM EST

Where: Register Online at http://bit.ly/QUe21W

http://bit.ly/QUe21W

http://bit.ly/QUe21W


Thank You!Feel free to contact us for more information about disaster recovery, crisis planning and/or technology solutions that make emergency preparedness easier.

Guest Presenter:

Eileen Unger, P.E.President,

Emergency Preparedness Partnerships



Facebook:www.facebook.com/EmergencyPreparednessPartnerships

Webinar Sponsored By:

In Case of Crisis

Twitter: www.twitter.com/icocrisis

Facebook: www.facebook.com/icocrisis

Website: www.incaseofcrisis.com






http://www.twitter.com/icocrisis

http://www.facebook.com/icocrisis

http://www.incaseofcrisis.com/