webinar: how #eventprofs can build a better event experience using social media
TRANSCRIPT
● How social media tactics/ strategies can help you achieve your event goals
● Find out which social media pitfalls to avoid at an event● Hear about social media success stories and campaigns● Questions? Be sure to use #AskST and the chat window!
Agenda
Why are we doing this webinar?
What we do know is that...
● Leveraging social media for events isn’t easy. ● Second screen technology is quickly becoming a mainstay in the
events world. ● Social media can help you achieve your event goals (and help
you build better events in the future).
The facts are in...
… and social media is here to stay.
According to a Flurry study in 2014 on mobile trends, they found 32% of time spent on a mobile device was social media-related.
Before Your Event: ● Year-round activity even for annual events.
○ Google Alerts on similar topics of interest○ Alum Speakers/Sponsors/Exhibitors Current Activities/News.○ Upcoming Speakers/Sponsors/Exhibitors Past Activities/News.○ “Did You Know” tidbits about your group/company’s history.○ Video Interviews with upcoming vendors/sponsors of your event.
Achieving your event goals with social media
During Your Event:● Pre-write sponsor/vendor thank you’s/testimonials and pair them with photos of their
contribution (if they have a presence or are in-kind) .● Capture pictures of people experiencing the event and meeting your goals to be
used for promotion later. Have a shot list.○ Trade Show: Attendees at booths talking to exhibitors.○ Speaker Events: Attendees writing notes with the speaker also in the shot. ○ Wedding: Parent’s of the couples experiencing the ceremony/reception and
partying (stress-free). ● Testimonials. Capture video testimonials in the moment.
Achieving your event goals with social media
After Your Event: ● Post-Event Blog Post. Lots of links. ● Social Media posts about the post-event blog. Lots of tags.● Post-Event Survey for Sponsors/Exhibitors/Vendors, etc.
○ Capture Testimonials.
Achieving your event goals with social media
You will miss your messaging and miss the event if you are unprepared and try to “run and gun” your social media efforts during an event.
● Schedule Posts. ● Pre-Write Potential Posts and Add Photos In The Moment. ● Have A Short List Of Photos You Want. ● Create A List Of Social Media Handles For Tagging
Social media pitfalls to avoid
COSE Small Biz Con
● Brought In To Leverage Social Media For The Conference/Trade Show/Nightly Events
● Trade Show - Used Hashtagged Photos To Make Sure Exhibitors Were Met And Promoted On Social Media Through A Scavenger Hunt.
● Social Media To Screens Product Increased Social Activity.● Photos With Event Hashtag Culled And Made Into Loop Video
Presented In Main Hall.● Breakdown Of Social Analytics Informed Planning For Next Year.
Social media success stories