[webinar] holiday prep: here comes the flood
DESCRIPTION
Tactical tips for surviving the holidays – and getting the best results! Topics include: how to build your cross-departmental battle plan, disambiguation pages, targeting early birds and late shoppers, how to stay organized, and keeping budget on track. Check out Trada Reviews here: http://www.trada.com/trada-reviews/TRANSCRIPT
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#holidayPPC
trada.com
Holiday Prep:
Here Comes
the Flood!!!
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trada.com
#holidayPPC
$25
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Director of Account Management and Earlybird Planner Matt Hessler
trada.comMatt Hessler: @fasterstill Anna Sawyer: @annafsawyer
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Marketing Manager and last-minute shopper Anna Sawyer
trada.comMatt Hessler: @fasterstill Anna Sawyer: @annafsawyer
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trada.com
The cardinal sin of landing pages?
Matt Hessler: @fasterstill Anna Sawyer: @annafsawyer
Your cross-department readiness plan
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trada.com
The cardinal sin of landing pages?
Matt Hessler: @fasterstill Anna Sawyer: @annafsawyer
alerts for sold-outproducts
inventorymanagementand readiness
be preparedto pause
ads for sold-outproducts
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trada.comMatt Hessler: @fasterstill Anna Sawyer: @annafsawyer
Oct 28:Search analysis
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trada.com
This week:
to determine top sellers by volume and highest
ROI
Year-to-date and last year’s data
Perform a search analysis:
Matt Hessler: @fasterstill Anna Sawyer: @annafsawyer
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trada.comMatt Hessler: @fasterstill Anna Sawyer: @annafsawyer
Sales
Reports
Pull this data from internal sales reports, Google Analytics, and
AdWords.
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trada.comMatt Hessler: @fasterstill Anna Sawyer: @annafsawyer
Nov 11: Landing page
checklist
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trada.comMatt Hessler: @fasterstill Anna Sawyer: @annafsawyer
literally a checklist!
good landing pages for high-volume sellers
SEO-optimized
disambiguation pages
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For tips on landing page optimization, check out last month’s webinar on
landing pages at trada.com/resources
trada.comMatt Hessler: @fasterstill Anna Sawyer: @annafsawyertrada.com
Holiday Prep:The Scienceof Landing Pages
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Matt Hessler: @fasterstill Anna Sawyer: @annafsawyer
So what the heck is a disambiguation page?
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trada.comMatt Hessler: @fasterstill Anna Sawyer: @annafsawyer
Nov 18: Ad copy checklist
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trada.comMatt Hessler: @fasterstill Anna Sawyer: @annafsawyer
write copy for Black Friday, early bird and
late shoppers
have all copy approved ahead of time (Facebook)
calendar of pricing
write copy for all ads, then pause
Ad copychecklist
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trada.comMatt Hessler: @fasterstill Anna Sawyer: @annafsawyer
Early birds
one-day-only/limited quantity
coupons
extended support/service
impulseadd-ons
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trada.comMatt Hessler: @fasterstill Anna Sawyer: @annafsawyer
Early birds
price comparison
quality
shippingdeals
price guarantee
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trada.comMatt Hessler: @fasterstill Anna Sawyer: @annafsawyer
Last-minute shoppers
rush holiday delivery
instock!!!
last-minute steals
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trada.comMatt Hessler: @fasterstill Anna Sawyer: @annafsawyer
Nov. 23Deploy ads!
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Matt Hessler: @fasterstill Anna Sawyer: @annafsawyer
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trada.comMatt Hessler: @fasterstill Anna Sawyer: @annafsawyer
What aboutFacebook?
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trada.comMatt Hessler: @fasterstill Anna Sawyer: @annafsawyer
focus on purchasing:put prices in your ads!
send traffic to your website
consider your ROI (for once)
include a countdown to Christmas. Change ads
every day
Facebookchecklist
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trada.comMatt Hessler: @fasterstill Anna Sawyer: @annafsawyer
Remember to communicate with your team and across
departments!
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trada.comMatt Hessler: @fasterstill Anna Sawyer: @annafsawyer
Here’s to a greatholiday season!!!
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Here’s where we take two minutes to tell you that you can use Trada to do all this
PPC holiday prep...
... and it doesn’t cost any more than if you were to do online
advertising yourself.
trada.com
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Trada has a large, global crowd of certified paid search experts who do online
advertising for you.
trada.com
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Multiple experts work on your campaign at
the same time.
You get:
Diversity of thinking
Constant optimization
Multiple ad networks
trada.com
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and they already know how to run successful search campaigns!
trada.com
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It’s pay-for-performance.
There are NO fees: no startup fees, no management fees.
You can get started right away.
trada.com
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For more information or to schedule a demo, email [email protected]
trada.com
@annafsawyer@fasterstill
Time for questions!