webinar: global brands in the mobile landscape
Post on 17-Oct-2014
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DESCRIPTION
In this Webinar, some of the main findings from our latest publication: Global Brands in the Mobile Landscape are presented. The focus of these slides is the performance of the Top Global Brands in the major app stores.TRANSCRIPT
ANNE HEZEMANSANALYST
CHRISTEL SCHOGERANALYST
WEBINAR12/03 2013
GLOBAL BRANDSIN THE MOBILE LANDSCAPE
App Analytics: Track your own apps across all major app stores and ad networks.
Conversion Tracking: Measure which of your marketing efforts and campaigns pay off best.
API:Export app data to a variety of file formats.
AppIQ: Most accurate daily download and revenue estimations for any app.
APPIQ
Daily download and revenue estimations enable you to analyze any app in the market – whether it is your competitor, potential partner or an investment opportunity.
Events such as price changes, featured listings and updates are also included, allowing you to analyze the influence of each event on download volumes as well as revenue.
Proportion publishing in app store Proportion not publishing
PRESENCE OF TOP 100 BRANDS IN 2011
Now we’ll go to AppIQ:
To compare Top Global Brands with Top Publishers
Disney’s Where’s my water? 2
Disney’s Alice in wonderland
Minecraft by Mojang
App Analytics: Track your own apps across all major app stores and ad networks.
Conversion Tracking: Measure which of your marketing efforts and campaigns pay off best.
API:Export app data to a variety of file formats.
AppIQ: Most accurate daily download and revenue estimations for any app.
