[webinar] 7 nonprofit email mistakes you can fix today
TRANSCRIPT
7 Nonprofit Email Mistakes You Can
Fix TODAY
#WDIWebinar
Andrew Littlefield Fundraising Education & Resources | WeDidIt [email protected] blog.wedid.it
7 Nonprofit Email Mistakes You Can
Fix TODAY
The 3-Part Goal of Every Email
Open Read Respond
“Agree”
“Disagree”
“Let’s Discuss”
1. Bad Subject Lines
#WDIWebinar
1. Bad Subject Lines
Giving it all away
and not piquing
interest.
#WDIWebinar
#WDIWebinar
1. Bad Subject Lines
Screaming
“ THIS IS A
MARKETING
EMAIL!”
#WDIWebinar
“The XYZ Org Spring 2016 Newsletter”
#WDIWebinar
No one wants to read a newsletter. They want to read news.
#WDIWebinar
1. Bad Subject Lines Sounding like a robot.
#WDIWebinar
“Recommended Pins”
“ZooMail – April 2016”
1. Bad Subject Lines !ps and Tricks
#WDIWebinar
lower case letters
Use numbers
Ask questions
Do a resend
2. Too Long
#WDIWebinar
2. Too Long Say it quick!
#WDIWebinar
Short online attention spans
Use the “nut graf”
7 sentence rule
2. Too Long The Wall-of-Text
#WDIWebinar
Don’t “sell” them in the email, “sell” them on the landing
page.
The goal of most emails is to have the recipient
follow a link.
2. Too Long Too Many Choices
#WDIWebinar
“If you have two quarterbacks, you have no
quarterback.”
3. Too Fancy
#WDIWebinar
3. Too Fancy Distracting Design
#WDIWebinar
Is it helping your goal?
They scream “mass email”
How does it look on mobile?
3. Too Fancy Make It Personal
#WDIWebinar
More likely to get a response
Just good #DonorLove
4. Sending at a Bad Time
#WDIWebinar
4. Sending at a Bad Time Depends on Audience
#WDIWebinar
https://blog.mailchimp.com/insights-from-mailchimps-send-time-optimization-system/
https://blog.mailchimp.com/insights-from-mailchimps-send-time-optimization-system/
https://blog.mailchimp.com/insights-from-mailchimps-send-time-optimization-system/
Weekends = bad
Mornings = good
Generally
5. Bad Calls to Action
#WDIWebinar
5. Bad Calls to Action Weak
#WDIWebinar
Passive
Too Many
“Give Now!”
“Give $50 and provide a meal for a family.”
vs.
#WDIWebinar
MAY SPECIAL Sign up in May and get a 0% processing fee for 6-months.
“Once again, WeDidIt made the checkout process so easy for everyone! It's so great for our events and makes things so much more efficient.”
Sayra Havranek Program Coordinator | HelpUsAdopt.org
wedid.it/fundraising_software_demo
#WDIWebinar
6. Bad Audience
#WDIWebinar
6. Bad Audience Not Growing Your
Audience
#WDIWebinar
Always. Be. Growing!
Events, online, offer incentives
6. Bad Audience Not Segmenting
Your Audience
#WDIWebinar
Donor or Non-Donor?
Event Attendees
Age
Location
6. Bad Audience Sending to an
irrelevant audience
#WDIWebinar
7. Treating Your Email List Like an ATM
#WDIWebinar
7. Treating Your Email List Like an ATM
Add Value!
#WDIWebinar
How can you fire up their passion and
interest?
#WDIWebinar
7. Treating Your Email List Like an ATM
Mix Up Your Asks
Volunteer
Petitions
Pledges
Call a Lawmaker
Social Share
#WDIWebinar
Questions?
#WDIWebinar
#WDIWebinar
Blog.wedid.it/Email-Webinar-Survey
MAY SPECIAL Sign up in May and get a 0% processing fee for 6-months.
“Once again, WeDidIt made the checkout process so easy for everyone! It's so great for our events and makes things so much more efficient.”
Sayra Havranek Program Coordinator | HelpUsAdopt.org
wedid.it/fundraising_software_demo
#WDIWebinar