ReviewPro Webinar: Reputation Drives Revenue

How traveler reviews affect hotel pricing power?

Reputation Management SeminarMBA 2B

Webinar

E-reputation affects the power of pricing, occupancy and RevPAR

Recent research revealed by the Cornell School of Hotel Administration confirm that the online customer satisfaction has a

direct effect on the financial performance of hotels.

What person/position, in the hotel, is responsible for analysis of pricing changes based on quality

index changes?

Role of Revenue

Manager must become even

more strategic and analytical

And now… RM has aspects with online

marketing

What is the relationship between QGI + revenue gains?

Reviews drives revenue… and social media has an impact on performance.

Do people visit UGC sites

Impact of online reputation upon reputation

Impact of reviews on purchase decision

Social media provides keys to maximize revenue

Customers have an opinion about• Price• Star• Location…

UGC: Impact at point of purchase

It is important for the hotel to create a logistic model.

Can increase price by 8% and maintain probability of purchase and market share.

Impact translated into pricing power, demand and overall performance.

Substantive impact at time of purchase for the other customers.

Is ORM the Revenue Maximization of the future?

ORM gives the possibility to:

create a strategic pricing campaign forecast the demand analyse the customer perception of the brand increase direct bookings by providing social proof identify problems quickly and bring a quick

solution improve your visibility on the major travel

websites and maximize revenue

What new measurement will be used to measure quality scores to revenue performance?

Website visitorsThe number of people that visit

your website might have little correlation to the effectiveness of your marketing campaign and

revenue performance.

And number of ad views

But there are some more helpful metrics…

Social media

mentions

How many bloggers

and social travel

networking websites

are talking about

your hotel?

Percentage of positive

mentions in social media

Top referral

keywords

Which phrases

dpeople use to

find your

website?

Search engine

rank

Reputation drives Revenue…