webinar 041012
DESCRIPTION
These are the slides from the webinar on how to prepare your event to be social media ready.TRANSCRIPT
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Webinar Thursday 4th October
Presenter : Maryrose LyonsBrightspark Consulting
#IDub12
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• Internet Marketing since 1999
• Founded Brightspark in 2003
• Social Media since 2006• Tourism Ireland’s Social
Media since 2009
A Bit About Me
#IDub12
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This year Innovation Dublin intends to use social media more than ever before
We need your help in order to do this
Benefits: Greater promotion of your event Opportunity to engage with event attendees Creates a lasting footprint that is
searchable, delivering traffic throughout the year
Makes it easier next year!
All About You
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All of the events are on our Facebook Page
What We’ve Done So Far
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Searchable by date, title, event type, price
What We’ve Done So Far
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All Events Have Links
◦ Facebook event listing◦ Innovation Dublin website
What We’ve Done So Far
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Sharable Facebook Event Listings
What We’ve Done So Far
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All Facebook event listings are sharable and contain:
◦ Description text◦ Date & time◦ Link to a map◦ Option for people to indicate if they are coming
along◦ A wall…
What We’ve Done So Far
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We intend to invest in some Facebook advertising to drive targeted traffic through to the events
◦ Can target very specifically◦ Can reach an even wider audience◦ But budgets are limited!
What We’ve Done So Far
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Facebook Event Listings - Bookings
◦ If your event has its own booking page or form, this is included on the FB event listing
◦ If not, then we invite Facebook fans to click “Going” to indicate their interest in attending
What We’ve Done So Far
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Facebook Event Listings - Bookings
◦ You can become an Admin on the event listing page and engage with people there via the wall
OR
◦ We will send you a list of people who have indicated they are coming to your event (2 days before day!)
What We’ve Done So Far
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Facebook Event Listings – The Wall◦ Works similar to a Page wall
You can post on the wall to promote the event and generate some buzz about it
NB: when you post on an event wall, it gets straight into attendee’s notifications
After the event, we suggest adding pics from the event as they will go out to all the people who indicated they were coming. People love pictures on Facebook!!
What We’ve Done So Far
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It’s not all about Facebook…
◦ Updated Twitter Page
What We’ve Done So Far
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It’s not all about Facebook…Twitter…
◦ Updated YouTube
What We’ve Done So Far
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It’s not all about Facebook..Twitter.. YouTube
◦ And introducing Slideshare… Slideshare is the world’s largest community for
sharing presentations
What We’ve Done So Far
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We invite you to promote the social media presence of Innovation Dublin at your event
1. Promote the Innovation Dublin Twitter hashtag: #IDub12
Or come up with your own one specifically for your event, eg. #DublinTalks
What You Can Do
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People follow hashtags on Twitter to listen to what’s being said about that subject
How Hashtags Work
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We invite you to promote the social media presence of Innovation Dublin at your event
1. Promote the Twitter hashtag: #2. Encourage people at your event to live tweet
What You Can Do
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We invite you to promote the social media presence of Innovation Dublin at your event
1. Promote the Twitter hashtag: #2. Encourage people at your event to live tweet
Live tweeting can expand the reach of your event and reach out to people who are interested in the topic.
Tips on live tweeting: http://www.movements.org/how-to/entry/how-to-live-tweet-an-event/
What You Can Do
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We invite you to promote the social media presence of Innovation Dublin at your event
1. Promote the Twitter hashtag: #2. Encourage people at your event to live tweet3. Tell everyone that slides will be available on
Slideshare Saves them having to scribble down notes Slides can be shared, rated, and dispersed out to
an even greater audience on the web Just send your slides in to us and we’ll upload for
you
What You Can Do
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We invite you to promote the social media presence of Innovation Dublin at your event
1. Promote the Twitter hashtag: #2. Encourage people at your event to live tweet3. Tell everyone that slides will be available on
slideshare4. Take lots of pictures and put them on your
Facebook event page People love pictures on Facebook! You can upload, or
send to us and we’ll do it for you. Pictures can be liked, shared, and commented
What You Can Do
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We invite you to promote the social media presence of Innovation Dublin at your event
1. Promote the Twitter hashtag: #2. Encourage people at your event to live tweet3. Tell everyone that slides will be available on
slideshare4. Take lots of pictures and put them on your
Facebook event page 5. Instagram it!
To generate an even larger audience for pictures online, download the app, take pictures, then apply your hashtag
What You Can Do
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We invite you to promote the social media presence of Innovation Dublin at your event1. Promote the Twitter hashtag: #2. Encourage people at your event to live tweet3. Tell everyone that slides will be available on
slideshare4. Take lots of pictures and put them on your
Facebook event page 5. Instagram it!6. Video it and add to YouTube AND An LarTV
90 seconds it the ideal length for YouTube Send it to us and we will upload to the channel for you When tagged correctly, YT aids your search engine
ranking
What You Can Do
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Don’t Forget :
◦ Download the Innovation Dublin poster to display at your event
◦ Include the Innovation Dublin logo in PR /event material
Download from : http://www.innovationdublin.ie/festival/2012/resources/
◦ Include the following text in your PR :<Event name> is part of Innovation Dublin 2012 which take place
across Dublin from 15th October to 26th October. The festival demonstrates Dublin’s capacity to inspire, interact and innovate www.innovationdublin.ie
What You Can Do
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Any Questions?