webcongress miami: cindy krum - mobile moxie - future of mobile
Post on 13-Sep-2014
612 views
DESCRIPTION
TRANSCRIPT
![Page 1: WebCongress Miami: Cindy Krum - Mobile Moxie - Future of Mobile](https://reader033.vdocuments.site/reader033/viewer/2022052503/54145e868d7f72536c8b456b/html5/thumbnails/1.jpg)
The Future of Mobile
By: Cindy Krum, MobileMoxie WebCongress Miami, 2013
![Page 2: WebCongress Miami: Cindy Krum - Mobile Moxie - Future of Mobile](https://reader033.vdocuments.site/reader033/viewer/2022052503/54145e868d7f72536c8b456b/html5/thumbnails/2.jpg)
![Page 3: WebCongress Miami: Cindy Krum - Mobile Moxie - Future of Mobile](https://reader033.vdocuments.site/reader033/viewer/2022052503/54145e868d7f72536c8b456b/html5/thumbnails/3.jpg)
![Page 4: WebCongress Miami: Cindy Krum - Mobile Moxie - Future of Mobile](https://reader033.vdocuments.site/reader033/viewer/2022052503/54145e868d7f72536c8b456b/html5/thumbnails/4.jpg)
Background Knowledge
![Page 5: WebCongress Miami: Cindy Krum - Mobile Moxie - Future of Mobile](https://reader033.vdocuments.site/reader033/viewer/2022052503/54145e868d7f72536c8b456b/html5/thumbnails/5.jpg)
Background Knowledge
![Page 6: WebCongress Miami: Cindy Krum - Mobile Moxie - Future of Mobile](https://reader033.vdocuments.site/reader033/viewer/2022052503/54145e868d7f72536c8b456b/html5/thumbnails/6.jpg)
SO What is Mobile?
![Page 7: WebCongress Miami: Cindy Krum - Mobile Moxie - Future of Mobile](https://reader033.vdocuments.site/reader033/viewer/2022052503/54145e868d7f72536c8b456b/html5/thumbnails/7.jpg)
A Global Perspective
![Page 8: WebCongress Miami: Cindy Krum - Mobile Moxie - Future of Mobile](https://reader033.vdocuments.site/reader033/viewer/2022052503/54145e868d7f72536c8b456b/html5/thumbnails/8.jpg)
Increase Mobile Access
![Page 9: WebCongress Miami: Cindy Krum - Mobile Moxie - Future of Mobile](https://reader033.vdocuments.site/reader033/viewer/2022052503/54145e868d7f72536c8b456b/html5/thumbnails/9.jpg)
Tell Me Something I Don’t Know!
![Page 10: WebCongress Miami: Cindy Krum - Mobile Moxie - Future of Mobile](https://reader033.vdocuments.site/reader033/viewer/2022052503/54145e868d7f72536c8b456b/html5/thumbnails/10.jpg)
Questions
• How Can We Prepare for the Future of Mobile? • Are There Steps We Can Skip if We
are Late to the Game? • How Can Small Companies Leverage
BIG Data with Mobile?
![Page 11: WebCongress Miami: Cindy Krum - Mobile Moxie - Future of Mobile](https://reader033.vdocuments.site/reader033/viewer/2022052503/54145e868d7f72536c8b456b/html5/thumbnails/11.jpg)
Its Not About Getting Mobile Right
![Page 12: WebCongress Miami: Cindy Krum - Mobile Moxie - Future of Mobile](https://reader033.vdocuments.site/reader033/viewer/2022052503/54145e868d7f72536c8b456b/html5/thumbnails/12.jpg)
Internet of Things
![Page 13: WebCongress Miami: Cindy Krum - Mobile Moxie - Future of Mobile](https://reader033.vdocuments.site/reader033/viewer/2022052503/54145e868d7f72536c8b456b/html5/thumbnails/13.jpg)
Internet of Things
![Page 14: WebCongress Miami: Cindy Krum - Mobile Moxie - Future of Mobile](https://reader033.vdocuments.site/reader033/viewer/2022052503/54145e868d7f72536c8b456b/html5/thumbnails/14.jpg)
BIG Data for Marketing
Big Data is the term for a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications.
• Deep CRM for Micro-Targeting • Active Social Participation & Data Mining • Rules-Based Marketing Optimization • Predictive Analysis & Algorithm Development
![Page 15: WebCongress Miami: Cindy Krum - Mobile Moxie - Future of Mobile](https://reader033.vdocuments.site/reader033/viewer/2022052503/54145e868d7f72536c8b456b/html5/thumbnails/15.jpg)
Data = Dollars
• Data will have monetize-able value in the company market value assessment (New Asset Class) • Reuse • Merging • 2’frs
![Page 16: WebCongress Miami: Cindy Krum - Mobile Moxie - Future of Mobile](https://reader033.vdocuments.site/reader033/viewer/2022052503/54145e868d7f72536c8b456b/html5/thumbnails/16.jpg)
Examples
Fitness Wearables In-Store Sales
![Page 17: WebCongress Miami: Cindy Krum - Mobile Moxie - Future of Mobile](https://reader033.vdocuments.site/reader033/viewer/2022052503/54145e868d7f72536c8b456b/html5/thumbnails/17.jpg)
Examples
Building/Road Safety City Signage
![Page 18: WebCongress Miami: Cindy Krum - Mobile Moxie - Future of Mobile](https://reader033.vdocuments.site/reader033/viewer/2022052503/54145e868d7f72536c8b456b/html5/thumbnails/18.jpg)
The Problem is Access
![Page 19: WebCongress Miami: Cindy Krum - Mobile Moxie - Future of Mobile](https://reader033.vdocuments.site/reader033/viewer/2022052503/54145e868d7f72536c8b456b/html5/thumbnails/19.jpg)
Where to Get Free Data
Countries/Governments • World Bank – 100’s of social
& economic indicators • US- Obama’s Federal
Memorandum www.Data.gov 450,000 across 172 federal agencies
• UK – Open Data Institute (Co-directed by Tim Berners-Lee)
• EU Open Data Initiatives • Australia, Kenya, Brazil, Chili
– All have Open Data strategies
Private Groups • Code for America (US) • National Weather Service
(US) • The Sunlight Foundation
(US) • The Open Knowledge
Foundation (UK)
![Page 20: WebCongress Miami: Cindy Krum - Mobile Moxie - Future of Mobile](https://reader033.vdocuments.site/reader033/viewer/2022052503/54145e868d7f72536c8b456b/html5/thumbnails/20.jpg)
Other Data Resources
• Import.io - Let people sell the data they have like eBay for Data
• Factual - Compiles DataSets • Windows Azure - Curated Data Sets Ready for Excel Import • DataMarket (Data Auctions From Iceland) • Free Data Sets from UN, WorldBank, EuroStat • Resells Data from Market Research Firms
• APIogee – makes your data available in an API
![Page 21: WebCongress Miami: Cindy Krum - Mobile Moxie - Future of Mobile](https://reader033.vdocuments.site/reader033/viewer/2022052503/54145e868d7f72536c8b456b/html5/thumbnails/21.jpg)
Data Portability
![Page 22: WebCongress Miami: Cindy Krum - Mobile Moxie - Future of Mobile](https://reader033.vdocuments.site/reader033/viewer/2022052503/54145e868d7f72536c8b456b/html5/thumbnails/22.jpg)
New Priorities
• Joining Off-Line & On-Line • Seamless Cross-Device Integration of Services • Thinking On-Demand & Instant Gratification • Cross-Platform Modularization • Data Acquisition & Modeling • API Building
![Page 23: WebCongress Miami: Cindy Krum - Mobile Moxie - Future of Mobile](https://reader033.vdocuments.site/reader033/viewer/2022052503/54145e868d7f72536c8b456b/html5/thumbnails/23.jpg)
Cindy Krum�CEO & Founder �
IM/Skype/Twitter: Suzzicks�720-231-7277 �
�
�
�
www.MobileMoxie.com
Scan For a Mobile Business Card
![Page 24: WebCongress Miami: Cindy Krum - Mobile Moxie - Future of Mobile](https://reader033.vdocuments.site/reader033/viewer/2022052503/54145e868d7f72536c8b456b/html5/thumbnails/24.jpg)
New Jobs/Skills
• Growth of New Job Rolls • Data Scientist • Statistition • Data Visualization
Experts • API Engineers