webconference obs: ecommerce rentable consumer journey
TRANSCRIPT
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• Jorge Gonzalez Marcos
• Exposición inicial• La explosión del Ecommerce.• Sector empieza a madurar y hablamos de rentabilidad.• 5 métricas para medir y optimizar.• 3 modelos de negocio ecommerce rentables.• 5 factores que ayudarán a que nuestro Ecommerce sea
rentable
• Caso práctico (caso esto si puedo – Ecommerce para celiacos).
• Preguntas
Ecommerce rentablewww.ecommercerentable.es
#ecommercerentable
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OBJETIVOS FASE ATRAER
• Generar leads, preferiblemente email, para llevarlos a la siguiente fase
• Pero Leads cualificados, para lo que:• Tendremos que preguntar -> poco
eficiente• Segmentar -> Mucha información
online
• Medir, tener objetivos claros, CPL
• Optimizar
2. Digitalización Externa
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• Empezar con contenidos de valor, si es posible gratuitos, enfocados en la necesidad del cliente
• Ejemplo Marketing Automatizado:
1. Consejos para una dieta durante la lactancia
2. Alimentos indicados para la dieta
3. Un día de dieta para madres lactantes
4. Crema de calabacín sencilla y rápida, video de la receta
Y otros 3 relacionados con la propuesta de valor de ComeFruta:
1. Agricultura sostenible
2. Del árbol a casa
3. Oferta para incentivar compra
2. Digitalización Externa
COMUNICAR PROPUESTA DE VALOR EN DIGITAL
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