webconference: design thinking, the innovation for creative problem solving

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Design thinking: the innovation for creative problem solving Maite Moreno

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Page 1: Webconference: Design thinking, The innovation for creative problem solving

Design thinking: the innovation for creative problem solving

Maite Moreno

Page 2: Webconference: Design thinking, The innovation for creative problem solving

Design thinking: the innovation for creative problem

solving

Qué no es el DT

Page 3: Webconference: Design thinking, The innovation for creative problem solving

Design thinking: the innovation for creative problem

solving

Qué es Design Thinking

Metodología para desarrollar la innovación centrada en las personas, ofreciendo una lente a través de la cual se pueden observar los retos, detectar necesidades y, finalmente, solucionarlas

Page 4: Webconference: Design thinking, The innovation for creative problem solving

Breve historia del DT

Herbert Simon, el primero en introducir el término design thinking en su libro La Ciencia de lo Artificial (1969)

Page 5: Webconference: Design thinking, The innovation for creative problem solving

Breve historia del DT

Nigel Cross, académico británico, escribió en 1982 un artículo en el que estableció las habilidades del pensamiento de diseño en la educación

Design thinking: the innovation for creative problem

solving

Page 6: Webconference: Design thinking, The innovation for creative problem solving

Breve historia del DT

Design thinking: the innovation for creative problem

solving

David Keller, creador del primer mouse para Apple, co-fundador de IDEO, lideró la creación del d.school en la Universidad de Stanford

Page 7: Webconference: Design thinking, The innovation for creative problem solving

Breve historia del DT

Tim Brown, presidente de IDEO, profesor dela escuela de Ingeniería de StanfordUniversity y autor del libro Change by Design, fue quien explicó con detalles este nuevo concepto en un artículo publicado por Harvard Bussiness Review en el 2008 y masificó el concepto

Design thinking: the innovation for creative problem

solving

Page 8: Webconference: Design thinking, The innovation for creative problem solving

¿Por qué DT ahora?

Design thinking: the innovation for creative problem

solving

Page 9: Webconference: Design thinking, The innovation for creative problem solving

¿Por qué DT ahora?

Design thinking: the innovation for creative problem

solving

Page 10: Webconference: Design thinking, The innovation for creative problem solving

En qué consiste el DT

Design thinking: the innovation for creative problem

solving

Page 11: Webconference: Design thinking, The innovation for creative problem solving

Problemas resueltos con DT

Design thinking: the innovation for creative problem

solving

Page 12: Webconference: Design thinking, The innovation for creative problem solving

Problemas resueltos con DT

Design thinking: the innovation for creative problem

solving

Page 13: Webconference: Design thinking, The innovation for creative problem solving

Problemas resueltos con DT

Design thinking: the innovation for creative problem

solving

Page 14: Webconference: Design thinking, The innovation for creative problem solving

Problemas resueltos con DT

Design thinking: the innovation for creative problem

solving

Page 15: Webconference: Design thinking, The innovation for creative problem solving

Problemas resueltos con DT

Design thinking: the innovation for creative problem

solving

Page 16: Webconference: Design thinking, The innovation for creative problem solving

Problemas resueltos con DT

Design thinking: the innovation for creative problem

solving

Page 17: Webconference: Design thinking, The innovation for creative problem solving

Conclusiones

Design thinking: the innovation for creative problem

solving

1. Human centric

2. Iterativo

3. Parte de un reto/necesidad/problema

4. Colaborativo

5. Perspectiva holística

6. Interpretativo – insights

7. Convergente y divergente

8. Ensayo/error

9. Conecta el pensamiento analítico con el creativo