1. CREDENTIALS 2014

2. OVER 250+DIGITAL AWARDS15 YEARS OFDIGITAL EXPERIENCE200 EMPLOYEES ACROSS BOMBAY, DELHI, BANGALORE 3. CORE CAPABILITIESCONTENTSOCIAL MEDIA, VIDEO, BLOGS, CAMPAIGNS,INNOVATIONSSOLUTIONSSTRATEGY, WEBSITES, APPLICATIONS,SEARCH ENGINE OPTIMIZATION, UX, LEADMANAGEMENT, E-COMMERCEDESIGNWEBSITES, COMMUNICATION COLLATERAL,MOBILE, ON GROUND 4. AWARDS Indias biggest Ad Awards,also known as ABBYs Consistent wins every yearsince 2006, over 50 awardsso far 2012 haul: 3 Golds (OliveCrown), 3 silver (1 OliveCrown), 2 Bronze Economic Times BrandEquity Agency of the year(2012, 2011, 2009) WAT Awards Agency ofthe Year (2012) Campaign India and BBCsponsored awards since2010 Latest Haul: 2 golds, onesilver and a PlatinumAward*Indicative/recent wins. Webchutney has constantly won many other prestigious international awards since inception. 5. KEY CLIENTS 6. Website Design andDevelopment Website Analytics and Tracking Creative Support Animated Videos Social CRM 7. Web Dev WAP Sites Web DevelopmentAnalytics andReportingSEO IPTV EPG DTH EPGMediaCampaignsLandingPagesCommunityManagementViralsMicro-sites 8. Website Development Social Media Media Creative SEO and Analytics Lead Generation Campaigns 9. Website Maintenance-Community Management Bajaj Avenger MicrositeWebsite Design Analytics, reporting and SEOWeb Development 10. Social media - Breezer, Greygoose. Website Design andDevelopment -Bacardi Rum,Eristoff, Breezer, Grey Goose On ground Digital Innovations 11. Eristoff India website Mobile AppWebsite Design andDevelopmentCommunityManagementGame developmentBreezer catch theflavorOn ground InnovationBacardi Buzzer 12. Social Media Strategy acrossbrands and categories Web-dev and maintenance SEO and Analytics Media creative Facebook applications Mobile and WAP 13. Website Design anddevelopmentLakme India websiteCommunityManagementWebsite DesignPureitWeb CommercialsFruttareCampaignsLakme Fashion week 14. Digital Agency on Record for 4brands Social media strategy andmanagement. Tactical campaigns Web development 15. CommunityManagementCampaignsSprite- Teen Till I dieFanta Facebook PageYoutubeCoca Cola India FacebookPageFacebook TwitterSprite India Facebook PageCoke Studio 16. DESIGN SHOWCASE 17. DESIGN SHOWCASEWEBSITES 18. HDFC HOME LOAN - HDFC.COMThe Brief:To redevelop the website with a corporate and clean look while simplifying user flow.SolutionWe re-designed the HDFC website keeping visually depicted information as the key source ofmessaging. The CTA was made simple making the user journey smooth and simple. 19. LAKME INDIAThe Brief:To create a fashion based website which catered to all the products of Lakme under one roof.Solution: A website which not only provides brand and product information but also caters to the targetaudience with engagement tools and features Lakme India website was converted into a one stop destination for queries and clarifications relatedto make-up and fashion. 20. KAYA SKIN CLINIC- KAYACLINIC.COMThe Brief:Reposition Kaya from being perceived as a Clinic based service to a more consumer focused and dailyserviceTo revamp the existing website and consolidate all microsites to showcase, offers and seasonal servicesCreate an integrated ecommerce portal to enable online purchases.Solution: A platform was created for Kaya, showcasing the entire catalogue of products and services The website was also coupled with certain engagement programs like lead generation and book anappointment Special features included cross-linking multiple products and services, aimed at delivering qualityleads through the website and enabling direct online sales. 21. RELIANCE MEDIA WORKSThe Brief:To build a destination to display the work from all the categories of media in order to establish theexpertise of Reliance Media Works.Solution: We created the website with the HTML5 based front end with visual content for categories and clearprimary and left navigation for convenient browsing Careful consideration was undertaken to enhance the user's site experience whilst building a uniquevisual identity through its user interface 22. The Brief:WIPROWipro's mission was to help decision makers do business better with the Future Thought of Business(FTOB) reports - a series of forward thinking whitepapers penned in collaboration with industry leaderson India's most promising sectors.Solution: Webchutney identified the most interesting, actionable insights from these reports to create a first ofits kind parallax website The Wipro FTOB website makes these complex insights web-friendly and unforgettable using simple,interactive illustrations that come alive when you scroll 23. The Brief:ERISTOFFEristoff came to us to make their brandsynonymous with the night and nightlife inIndia The challenge presented toWebchutney was to make India bring thenight on with an Eristoff brand website.Solution: The site features a tile based interfacewhich allows for efficient prioritization ofinformation. Bread-crumbs were carefully crafted andplaced so that the user finds it easier tonavigate through the site.View case study 24. GREY GOOSE 25. GRAY MATTERS 26. SHOWCASESOCIAL 27. Lakme IndiaCampaign DetailsLakmes content program was delivered aslive and interactive fashion stories acrossFacebook and Twitter. Each story was avisually arresting and engaging contentpiece in sync with the latest trends.Results: Fans on Facebook grew by 190% to astaggering 1 million in a year. Engagement rate grew from 4% to 7-8% Twitter followers grew from 921 to 4700followers at 4101 tweets Out of 8 campaign hashtags, 4 trendedpan Indiahttps://www.Facebook.com/indiaktm 28. KTM INDIAThe Brief:KTM wanted us to introduce the Austrianbiking brand to India and promote the 200DUKE , newly launched in IndiaResults: Current Fans: 43,96,000 Engagement rate of 8-10% Weekly reach: 1,67,246https://www.Facebook.com/indiaktm 29. BUDWEISERThe Brief:Budweiser wanted a creative engagementplatform through which it could interactwith its fans and reward them for theirloyalty towards the brand.Solution:We created BudStation, an innovativecontest that gamified sharing byintroducing a competitive point system, aleader-board and even badges. The appplayed on the themes of epic celebrationsand anticipation.Results:Through the course of the campaign, theapp received 10166 entries, 15000 pagevisits and 100000 page views.https://www.Facebook.com/indiaktmView Case Study 30. COKE STUDIOThe Brief:Amplify conversations around the Coke Studioshow and to drive masses to tune inResults: Started with 700k fans on Facebook,crossed a 1.4 Million in 60 days with 100 Ktalking about this (buzz around 3% peakingto 10% in mid July) Started with 0 fans on Twitter, to 4096followers (organic) YouTube Subscribers to the channel grewfrom 9k to 22k with total video views above2 mn Trending almost every Saturday, exposurethrough Twitter at 600k impressionsLive tweetingduring each show,exclusive content,access to entireshow on YouTubeCreation ofexclusiveweb-onlycontent basedon the show 31. The Brief:The ask was to change the consumerperception that 'ready-to-eats' are notauthentic or fresh.To generate awareness and trials for thebrand and hence the category.Results:Current Fans: 4,06,000 likesKITCHENS OF INDIA 32. ADIDAS #battlereadyThe Brief:User generated content based campaign.Solution:The idea was to get the cricket fans to share with us,what they do to get themselves ready for the match andwhat would make their team win it. We asked them toshare their beliefs. 33. DESIGN SHOWCASECREATIVES 34. GOOGLE ELECTION CREATIVESTo create traction for Google Politics and Election page utilizing trends around the 2014 India elections.We visualized Search Data to create infographics capturing the nations political sentiment 35. GOOGLE VOICE ENABLED BANNERS 36. AMAZON 37. Youtube Masthead 38. Youtube Masthead 39. Youtube Masthead 2 40. Youtube Masthead 41. KTMClick to view the YouTube innovation 42. Online only launch of the Duke 200 & 390 43. DIGITAL CREATIVES 44. Bajaj - PulsarBajaj Pulsar Page takeover 45. HSBCInteractive Expando 46. Nutela 47. HUL Pureit300X250 48. Red Label990X440 49. CAMPAIGNS 50. LAKME FASHION WEEKIntegrated digital campaignObjective:Get the audience to participate and reliveLakme Fashion Week in real-time with liveupdates, backstage footage and contentthat would engage and promote the eventas being interesting and lively.Solution:The entire campaign was executed onvarious platforms; Vine, Facebook andTwitter. 51. View Video 52. LAKME COLORS OF LOVEFacebook contest + applicationObjective:Get fans attention around Lakmes newlipstick range, Enrich and its 70 availableshades and further encourage sales.Solution:A campaign to get the fans attention onvalentines day.A Facebook contest + Facebook appView Case Study 53. PEPE JEANSAre you Pepe ? A campaign to launch PEPEjeans India.Facebook contest + ApplicationExecutionA hunt for the Face of PEPE. A series ofcontests where thousands participated andone lucky winner got a chance to go toLondon and share his experiences onFacebook.ResultsOver 1000 entries.Campaign earns 1,00,000+ fans for Pepe onFacebook in 30 days. 54. AIRTEL DELHI HALF MARATHONObjectiveMake the 5th edition of the Delhi HalfMarathon the most talked about eventon social media.ExecutionA unique community dedicated to fitnesscalled 'Airtel Fitness'.Content revolved around the spirit ofrunning and fitness along with someengaging apps and contests that allowedfans to run the marathon virtually andshare their love for Delhi.Results:Facebook fans increased to 170,945Apps saw an impressive 5100 users150,000 Twitter impressionsView Case Study 55. SAFFOLA HEART OK PLEASEMicro site + Social amplificationObjectiveThe HeartOkplease campaign was a mini-movementtargeted at Indians, withunhealthy lifestyles, urging them to share,relate and act on stories narrating instancesof unhealthy lifestyle.Results:1000s of visitors and 5000+ cholesteroltestsView Case Study 56. BHARAT MATRIMONYA Campaign to get people to use theMatrimony serviceMicro site +Digital InnovationSolution:How do you make a single guy experiencea demo life of married man (*only for aweek)?We create 4 virtual wives with differentpersonalities. A user had to come to themicrosite, and select the wife hewanted(*only virtual). This was followed bythe virtual wife calling the user 4 times aday for a week, to give him a real time postmarriage experience.Results:Over 50000 calls and features in majorworld publications!View Case Study 57. KWALITY WALLS OREO SWIRLSKwality Walls wanted to drive walk-ins attheir outlets to try out the newly launchedOreo Swirl's. They wanted to get Oreo fans toadvocate the brand.Solution:We decided to make OREO fans follow anOREO on an adventure as it tries to figure outthe meaning of true happiness - andeventually, rewarding the users at the Swirl'sstore.Results: Total visits on the tab : 1122 Stories shared : 425 Unique Coupons generated : 230 Click to explore 58. SUZLON - PALSThe Brief:Our task was to create an active onlinecommunity of likeminded people who lovepure air, hate pollution, are willing to takesteps in their day to day lives and make rightchoices that will improve the quality of air.Engagement:Website + WAP Site + Rich Media + SocialMediaResults: Over 1.2 Million registrations 59. SPRITE-TEEN TILL I DIEThe Brief:To make Sprite a teen badge brand acrossthe digital landscape . Engage next-genteens through social, mobile and webplatforms. Start meaningful and engagingconversations with its fansSolution:A landing page was set up to be the hub ofthe campaignA multi platform engagement acrossFacebook, Twitter and YouTube 60. Campaign ResultsSearch performance TTID replacing global videos and othervideos on Page 1 of search on YouTube TTID teaser video is Sprite Globals 27thmost popular videoFacebook engagement Phenomenal increase in userengagement from 5,919 to 186,843Buzz on Twitter Reach increased by 26% during thisperiod 49 Million impressions, and trended inIndia Over 16.5 K new followers added 61. SHOWCASESEARCH 62. What do we do?Off Page OptimizationActivities carried out on other sitesto increase search engine ranking.Off Page Optimization activitiesinclude directory submission, articlesubmission, forum discussion, blogposting, press release, blogcommenting etc.Keywords Research &OptimizationActivities carried out on other sitesto increase search engine ranking.Off Page Optimization activitiesinclude directory submission, articlesubmission, forum discussion, blogposting, press release, blogcommenting etc.On Page OptimizationActivities to optimize the websiteand make it SEO friendly, such asMeta tags, alt tags, keywords tag,tool tip and proximity, keyword-density,proper usage of keywordsin heading tags etc. 63. What do we do?Ecommerce TrackingTracking and measuring thenumber of transactions, revenue,highest selling products, highestselling day, highest selling citiesetc. that a website generates.Google Tag Manager(GTM)Google Tag Manager enables quickand easy updates: tags on awebsite such as tracking andmarketing optimization tags.AdWords and Google Analyticstags can be added from the GoogleTag Manager user interface insteadof editing site code.Google AnalyticsDetailed statistics and reports onwebsite's traffic and traffic sources,bounce rate, pages load time, mostviewed pages, demographics stats,geographical stats etc. 64. SEO resultsAbout 100% Success rateAirtelResults@WebchuntneyTotal Keywords: 300Achieved: 295 | Not achieved: 5Success rate: 98.33%IndigoResults@WebchuntneyTotal Keywords: 500Achieved: 450 | Not achieved: 50Success rate: 90%TanishqResults@WebchuntneyTotal Keywords: 600Achieved: 575 | Not achieved: 25Success rate: 95.83%7006005004003002001000SEO ShowcaseAirtel Indigo TanishqTotal Achieved Not Acheved 65. SEO resultsAbout 100% Success rateFlyKingfisherResults@WebchuntneyTotal Keywords: 600Achieved: 557 | Not achieved: 43Success rate: 92.83%TitanResults@WebchuntneyTotal Keywords: 200Achieved: 185 | Not achieved: 15Success rate: 92.50%Bajaj AutoResults@WebchuntneyTotal Keywords: 50Achieved: 48 | Not achieved: 2Success rate: 96%7006005004003002001000SEO ShowcaseFlyKingfisher Titan Bajaj AutoTotal Achieved Not Acheved 66. SEO resultsAbout 100% Success rateKaya Skin ClinicResults@WebchuntneyTotal Keywords: 50Achieved: 47 | Not achieved: 3Success rate: 95%LakmeResults@WebchuntneyTotal Keywords: 90Achieved: 73 | Not achieved: 17Success rate: 81%1009080706050403020100SEO ShowcaseKaya Skin Clinic LakmeTotal Achieved Not Acheved 67. ACTIVATIONSAND INNOVATIONS 68. MR. WASTED BINDuring NH7 Mumbai, OML wanted tospread out the message Keep cleanand use Dustbins. Given the nature ofthe brand they wanted to do this in thecoolest way possible.We created one of a kind InteractiveDustbin, Mr. Wasted Bin. The bin wouldget drunk and drunker as and whenpeople used it to through their trash,that included a LOT of beer cups.ResultsCountless smiles and laughters, peoplemade a point to use the Bin throw theirtrash and Number of awards andmentions for Mr. Wasted Bin.View Case Study 69. BACARDI BUZZERA digital installation at NH7 Weekender,2013 for Bacardi India. NH7 Weekender is,without a doubt, India's biggest bash.We created the Bacardi Buzzer, a digitallyled on ground installation, to make theexperience even more rewarding.By pressing the Buzzer button placed onthe bar every time they got a drink,patrons collectively unlocked epicrewards.View Case Study 70. DESTRUCT-O-MATICWhen Comedy Central wanted us topromote its latest sitcom, AngerManagement, we decided to give the wholenation a wacky new way to vent out itsanger.We created the Destruct-o-matic, a live-streamedinstallation where users couldvent out their anger real time on a crashtest dummy, using 7 unbelievably comicweapons!Results Rage Stats (number of times the bot hasbeen hit) was 8255 (as on 16 Jan) Time spent with Destructomatic onaverage was five minutes.View Case Study 71. BACARDI-WALK THE LINEThe Walk the Line mobile app puts makingthe right decision back into a drinker'shands.The mobile app is a way to make theconcept available to everyone, so thatresponsible drinking is not only talked about,but is practiced as well.Users can test their steadiness at any timeand if they aren't quite all right, they can callfor cabs through the app.ResultsOver 1000 downloads on Google PlayView Case Study 72. PEELOOWebchutney Delhi faced a unique problem.The office has a workforce of over 200employees and just a few loos.Peeloo is an interactive loo service whichremoves the queue from the loo.You can check the status of the loo nearestto you remotely. If the loo is occupied, youcan check the status of other loos in theoffice. When the loo becomes availableagain, Peeloo lets you know.View Case Study 73. HARMONIUM WEBSITEThe Harmonium, a reed instrument, was widelypopular in India in the past.However, with the introduction of electronicinstruments, its sales have dipped drasticallyover the years.Mohan Music Palace, a 70-year old shop in NewDelhi, asked us to resurrect the love for theHarmonium among youth.View Case Study 74. ALL ABOUT RAJNIThe Brief:Desimartini, Indias on the leadingBollywood portal wanted to create a Buzzaround Mr. Rajnikants 61st birthday.Solution:What campaign could match up to Mr.Rajnikanths epicness?Webchutney did just the thing.We created the worlds first website thatwould run only without internetconnectivity.Results1.5 million clicks and countless SocialmentionsView Case Study 75. DESIGN SHOWCASEAPPS 76. HARLEY-DAVIDSON INDIAHarley-Davidson wanted to develop anapplication for its esteemed Harley OwnersGroup, popularly known as HOG.The whole idea was to connect the Harleyowners to each otherThis would be a platform for HOGmembers to connect and come togetherfor rides and other events 77. BREEZER-CATCH THE FLAVOURBreezer, one of India's most fun andplayful beverages, asked us to dosomething unforgettable around theirexotic flavors on the digital space.We hosted as a social application on awebsite which was an entertainingbranded game set in the most colorfulplace in the world: The Breezer Factory,starring the exotic fruits that make Breezerspecial.View Case Study 78. DESIGN SHOWCASEWEB COMMERCIALS 79. EBAY-FIND YOUR WORLDView Video 80. BMW - ULTIMATE SURPRISE TEST DRIVEView Video 81. CLOSEUP - CUPID GAMESView Video 82. AIRTEL - VIDEO CONTENTView Video 83. Websites | Mobile | Ipad and Tablets | SEO | Social Media | Digital Video| Games | DesignINDIAS NO: 1 DIGITAL AGENCY