Webcasting – Maximise your CommunicationsCIM – Edinburgh, 9 February 2011

Barney Brown - Director of Sales and Marketing, WorkCast

Who Are WorkCast

WorkCast provides Webcasts and Webcasting solutions for small, medium and large scale businesses.

We provide Software, Solutions and Managed Services to clients for all their webcasting requirements.

We add value to Video for Business Purposes through :•Live Events

• Streaming Events• Webinars

•Security•Viewer Interaction•Data and Reporting

Business Benefits

•Educate Customers/Partners/Prospects•Improve Complex Communications•Generate Targeted Leads•Reduce Travel and Marketing Costs

What we do

•Facilitate High Quality On Demand Presentations/Channels•Manage High Quality End to End Web Event Campaigns

What is a Webcast

Webcasting is a generic term for Rich media being watched over the internet

•Takes multiple forms in B2B/B2C Communications– Webinars

– Webcasts

– Panel Interviews

– Animated Videos

– Videos on website

– Software Demonstrations

What’s this Talk about?

• Sales

• Marketing

• Training

• Corporate Comms

• Product Adoption

• Support Assets

What Purpose..

• Increased Coverage

• Reduced Costs

• Multimedia

• Live or On Demand

• Data

Why Webcasts?

Webcast Communications

Webcasts in the Marketing Mix

Why Use Rich Media as part of B2B/B2C Communications

Delivery options are endless…

• Live Events• Audio and PowerPoint, desktop share• VOIP Audio, phone bridge audio or

both• Live streaming video presentation with

PowerPoint

• On Demand Events• Pre-recorded PowerPoint with audio• Video • Edited content to join formats• Higher quality production

• Scheduled Replay• Pre-recorded content • Mixed recorded and live content

• Virtual Events• Mixed Content• Mixed Events

• In combination is used for:• Classic presentations

• Moderated discussions

• Poll/question based discussions

• Interview based presentations

• Case studies

• Customer testimonials

• Narrated demonstrations

Should it be Live or On Demand

• PowerPoint and telephone source audio

• Presenter(s) located anywhere

• PowerPoint with video and audio

• Webcam• Video Crew

Real Live

• Pre-recorded PowerPoint and audio

• On-demand Pre-recorded PowerPoint with synchronised audio and video

• On-demand Pre-recorded high quality desktop demo with optional audio

On-Demand

• Broadcast using recorded media file with audio and presentation

• Broadcast using media file audio and desktop demo

• Broadcast using video, audio and desktop demo

Live Replay

Source – WorkCast delivered Webcasts 2009

• Brand Control ...– Invites and Registrations– Interactive Player

• More interaction• Feedback• Control

– Website/Channels• Syndication

– Put a snippet on Public Channels– But ... Link to the full video

• PPC/SEO– Tags, Keywords against media– Ads(Google PPC/Banner)

• B2B/B2C Social Media– Linked In– Twitter– Blogs– Facebook

Promotion of WebcastsBranding, Social Media and SEO

How do we measure success of Webcasting

• What are the key objectives• Registrations• Length of time• Number of engagements• Number of unique viewers• Questions• Feedback• Survey

Data and Reporting

Case Study - Avnet

• One of the world’s largest distributors of computing products, software and services

• Offices in 300 locations serving over 70 countries worldwide

• 40 offices serving 18 countries in Europe

• 8.19 billion US dollars in revenue for the year ending July 3, 2010

The Requirement

– Communicate the recent purchase of Bell Micro– To deliver a series of staff announcements to their

European workforce and Partners– Highly sensitive and complicated internal and external

communications

The Challenges

– Dispersed Audience– Not all staff available to attend live sessions– Vice President of EMEA leading the communications and

delivering sessions– Minimum preparation time– Live Q&A from multiple locations

Solution

WorkCast delivered a series of our Online Managed Events:– Event Communications/Email Management

• Registration page design and development• Fully branded pre and post event communications

– Dedicated WorkCast Account Manager and Live Event Host

– Live Online Event• Pre event training and set up• European audio conferencing facilities • Incorporated polls and Q&A 

– On Demand Recording

– Branded Auditorium for playback 

– Full reporting• Data capture & admin access

to analytics

Results

• Successful online events series• Complicated content delivered via web events• Through WorkCast solution:

– 27% of workforce invited were able to attend live events

– Over 50% of workforce invited viewed the on demand version

• Avnet through WorkCast reporting were able to track full employee and partner attendance and engagement

• Avnet saved travel and live event expenses of having to facilitate physical events throughout EMEA (£10’s k)

• Costs - Less than £5k

ROI – 1 Month

Institute of Materials, Minerals and Mining

• Global network for professionals involved in sector

• Individual membership of over 18,000• Varied membership – scientific, technical and

human resources

The Requirement– Improve communications to global network– Expand member services – training, education, information seminars– Enrich website content– Utilise existing media– Manage existing media in single place

The Challenges– Delivery of multimedia content to members– Must be able to upload media from multiple sources– Create and manage their own content– Allow multiple stakeholders to create content easily– Reduce costs– Must have total traceability of their published media

WorkCast Solution

Webcast Manager – Ability to create, manage and distribute webcasts– Easily record internal meetings and presentations– Upload their existing media– Repository of media– Publish media into rich, highly branded interactive auditoriums– Full reporting on activity on published media

Additional WorkCast Services– Utilised WorkCast services to facilitate

creation of on demand education sessions and associated channel

– Live event services– Re-encoding of existing media

The Results

• Added new services available to their members– One on one training sessions

– On demand webinars

– Access to historic media

• Ability to track and report on all members views– Now looking into the potential of charging to view

• Created a library of existing media• Saved 50% in the first 3 months of using Webcast Manager

compared with their previous multiple methods and tools• IOM3 Investment required only £595 per month

ROI – 3-6 Months

Late Rooms

• Leading Hotel Booking Website• Part of TUI Group• LateRooms.com offer a unique vehicle through

which hotels across the globe can sell their empty rooms. They are responsible for uploading their rates, availability and information. LateRooms.com simply specialise in securing the best deals, and making them accessible to everyone.

The Requirement– Improve communications to Hoteliers on use of system– Improve communications/help to consumers using the site– Produce and Manage many help videos from 1 tool– Track success of help videos

The Challenges– Creation of HQ software demos– Delivery of multimedia content to customers and hoteliers on varied

platforms and connections– Maintain the Late Rooms Brand across all content– Embed content within the application– Create and manage their own content– Must have total traceability of their published media

WorkCast Solution

Webcast Manager – Ability to create, manage and

distribute Software Demos– Repository of media– Publish media into rich, highly

branded interactive auditoriums or embed content into site

– Full reporting on activity on published media

Additional WorkCast Services– Utilised WorkCast services to

facilitate creation of content across multiple Late Rooms departments

The Results

• Increased adoption of features by hoteliers• Increased loyalty to Late Rooms over other engines such as

Expedia/Bookings.com etc.• Increased interactive help for consumers booking hotels• Investment required by Late Rooms only £995 per month for content

creation and multiple assets under management.

ROI – 3 Months

Who we work with...

• Choose Option which is best for you• Key Reqts

– Live and On Demand Asset Creation/Events

– Full Branding• Communications• Event

– Effective security, registration and reporting

– Attendee interaction – Live and On Demand

• Effective Webcasting requires– Planning

– Dedicated resource

Self Service or Outsource

Questions

Thanks for Attending

This event will be available as On Demand Webcast after the Event