webcast: intro to linkedin campaign manager
TRANSCRIPT
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Intro to LinkedIn Campaign Manager
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Adam YingerSr Marketing Strategist | LinkedIn
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Intro to Campaign Manager
What is Campaign Manager and what is the benefit of using it?
How can I get started with Campaign Manager?
New features and best practices for growing your client’s business
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What is Campaign Manager?
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What is LinkedIn Campaign Manager? Campaign manager is the core platform used to create, manage, measure and optimize your advertising campaigns on LinkedIn.
Why LinkedIn Campaign Manager? Campaign manager centralizes all of your accounts and campaigns in one place allowing for easy campaign creation, visibility, control and agility.
LinkedInCampaignManager
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Get started with LinkedIn Campaign Manager
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Tip: You must use a company email address to create a company page
Start with Your Company Page
Please visit our Help Center to
learn more.
business.linkedin.com/marketing-solutions/company-
pages/get-started
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Select the currency you want to use for payment and bidding. Once you select the currency, you cannot change it.
Choose the company with which this account will be associated and name the account.
Access LinkedIn’s Campaign Manager athttps://www.linkedin.com/ads/home.
To start, you will need to create a business account.
A business account allows you to separate ads and billing information, share business account access with other team members and conveniently link a Company Page.
From the Campaign Manager homepage, click Add account in the top right-hand corner.
Click Add account. Your account will be on hold until you edit your billing details, which you can do now or after you set up your first campaign.
Create a Business Account
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Selecting Products
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Sponsored Content
Please visit
business.linkedin.com/marketing-solutions/native-advertising
To Learn more about Sponsored Content
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Text Ads
Please visit
business.linkedin.com/marketing-solutions/ppc-advertising
To Learn more about Text Ads
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Sponsored InMail
Please visit
business.linkedin.com/marketing-solutions/sponsored-inmail
To Learn more about Sponsored InMail
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Creating Campaigns
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Sponsored Content
For more information on Sponsored Content: business.linkedin.com/marketing-solutions/native-advertising
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Text Ads
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Sponsored InMail
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Target your Ads
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Setting Your Bid and Budget
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Measure and Optimize
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Conversion tracking for LinkedIn advertisingEasily measure and optimize the business impact on your Sponsored Content and Text Ads investment using native
attribution toolsTrack performance• Track conversion events tied to your campaigns using
LinkedIn’s Insight Tag and Campaign Manager Platform
• Monitor specific conversion actions including downloads, sign-ups, registrations, and more.
Understand ROI• Measure the value you’re getting from your content
marketing on LinkedIn, including return on ad spend and cost per conversion
Optimize your results• Leverage in-platform conversion data to improve your
campaigns and drive results for your business.For more info on tracking Conversions, visit: https://business.linkedin.com/marketing-solutions/conversion-tracking
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Best Practices
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Bid and Budget Best Practices
Set a competitive bid
Don’t set daily budgets too low
Frontload Daily Budgets
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Targeting Best Practices
Avoid Hypertargeting
A/B TestAlways be testing
Start with the ‘3 pillars’Job Function + Seniority, Industry + Seniority, Groups/Skills + Seniority
Measure, Optimize, Repeat
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Measurement and Optimization Best Practices
Identify Clear Goals and Metrics
Track Performance
Optimize and Improve
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