web2expo march 2009pdf
Post on 13-Sep-2014
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DESCRIPTION
Split session with Tim Cadogan of OpenX.TRANSCRIPT
![Page 1: Web2Expo March 2009pdf](https://reader034.vdocuments.site/reader034/viewer/2022051608/5414cebc8d7f72536c8b4728/html5/thumbnails/1.jpg)
Control Freaks Welcome
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Defining AD-versity*
*With a ton of help from the IAB 2008 annual report
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10.6% annual increase
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2.6% quarterly increase = $150M
Search ads up $300M
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10.6% annual increase
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Almost no banner/video ad$$ is CPC/CPA
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Performance display adsneed your help
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Virtual gifts, iPhone apps, ...
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data data data data data data data data data data data data data data data data data data data data
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Control
+
Privacy
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Distribute
Partner
Get Paid
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Smelly & sheddy matter
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