Web 2.0Max Alex Jeff

Digital Communications in Modern Business

OUTLINE1. Introduction2. Web 1.0 and Web 2.03. Web 2.0 Features and Application4. References

1. Introduction• Web 2.0 in simple terms ：

o Design Patterns and Business Models for the Next Generation of Software, a two-way interaction.

o The important is the spirit of user participation.o The concept of Web 2.0 companies by the O'Reilly Media

founder and CEO Tim O'Reilly proposed, he is a legend in the U.S. IT sector, but also "open source" concept of the pioneer, has also been promote "open source." 。

Introduction • The concept of Web 2.0 conference began in 2001, in this meeting,

they found that the introduction of new applications of Internet companies continue to emerge, and the other through the Internet bubble that the company seems to have something in common, Web2.0 become increasingly clear.

• Through collective interaction, Web 2.0 is also a public show of wisdom, in the past users to create "personal website".

Web 2.0• WWW, World Wide Web (WEB 1.0) ：

• WWW British TimBerners-Lee invented in 1989 in a large research institutions

• hrough the WEB, the network resources can be more intuitive on a page that out; and resources between each other links on the page.

• Made contributions in WEB1.0 is Netscape, Yahoo and Google. Netscape developed the first large-scale commercial browser, Yahoo's Jerry Yang made a web page, while Google came from behind to launch a popular search service.

• WEB 2.0 is called second-generation Internet technologies and services. Compared to the first generation of the Internet (Web1.0) Times Web site to provide content and services, personal use of the method, the second generation of Internet users do not just users, but will also provide content and services.

2. Web 1.0 vs. Web 2.0Proprety Web 1.0 Web 2.0

1.origin • base on data • base on people

2.knowledge • put any knowledge on the internet

• orgenize and develop the knowledge accourding to people's interest

3.what;s the decide the content by?

• base on business company• put the content on the

internet

• base on user ， ueing blog or podcasting to put the new information on the internet

4 internation • base on user • base on P2P

5. technology • not develop by user's needs • using high working efficiency technology such as Ajax technology,GoogleMAP or Gmail

Web 1.0 vs. Web 2.0 (example)Web 1.0 Web 2.0

DoubleClick(online advertising company)

-->Google AdSense  

Ofoto(image company) --> Flickr

Akamai(the us CDN suevise company)

-->BitTorrent 

mp3.com(online music servise) -->Napster 

Britannica Online(encyclopaedia)

-->Wikipedia 

personal websites(personal blog)

-->BloggingWeblog

Web 1.0 vs. Web 2.0 (example)Web 1.0 Web 2.0

evite(DOMAIN NAME) -->

upcoming.org and EVDB• Upcoming.org is a social event calendar,

completely driven by people like you. Manage your events, share events with friends and family, and syndicate your calendar to your own site.

• EVDB, Inc. Technology for discovering events worldwide

domain name speculation --> search engine optimization

page views --> cost per click

screen scraping --> web services

publishing --> participation

content management systems --> wikis

directories (taxonomy) --> tagging ("folksonomy")

stickiness --> Syndication 

3. Web2.0 - Features         1. Instant messaging software and services. (eg.QQ ， MSN Messenger ， Skype)          2. Platform for the release of personal information. eg.Blog,  Personal space (eg. MSN Space)         3. Social Network Service (eg. Facebook, Renren)         4. The task or service that completed by network users. (eg. Google docs, Wiki) 

3. Web 2.0 Application• There are some common characteristics in web 2.0

o Web 2.0 have attracted a lot of investmento Web2.0 symbolizes the beginning of a new

era ， Protals have provided web 2.0 sevrices

4. References• O‘Reilly -- What Is Web2.0

http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html

• Web 2.0 Conferencehttp://www.web2con.com/

• Web 2.0 - Wikipedia, the free encyclopediahttp://en.wikipedia.org/wiki/Web_2

THANKS