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Ms. Lisa Hollenbeck VRA Eligible5567 Centerpointe Blvd, Apt 2 315-720-7520(cell)Canandaigua, New York [email protected]

EDUCATION:Degree: MSED, Curriculum Instruction with a concentration in Music August 2008Special Education Concentration, State University of New York, at Oswego GPA: 3.77Accomplished: Permanent Certification Music K-12Degree: BM Music Education, Trumpet May 2001 Crane School of Music, SUNY College at Potsdam 2001 GPA: 2.88 Honors: Centennial Performance Scholarship, Deans List Organizations: Music Fraternity Editor, Publisher of newsletter.

Research: Moral Injury, PTSD, Telehealth, Home Telehealth, Precision Medicine, Service Dog and Therapy Animals, History of the Canandaigua VA in conjunction with the community of Canandaigua, Mary Clark Thompson and her Sonnenberg Estate along with a personal family history in the community from the Civil War Period to building of the facility and moreInstrumental Music impact on student achievement, Jazz and Rock History, Cognitive Musicology,Beethoven, African Music in the Americas, and used technology to develop music blogs, web quest, and other music resourcesTeaching Assistance:

Assisted undergraduate students performing research to form musical lines with Clay programing system.

Undergraduate students were able to determine the grouping models from using Clay program functions.

Undergraduates were able to understand a variety of cognitive musicology topics from power point

Presentations delivered during course.

Additional Education:Oswego County Boces & Onondaga Community College: Continuing Teacher Education Courses & Percussion SymposiumUniversity of Hawaii at Manoa & Pacific University: Kaneohe Bay, HIIthaca College: Ithaca, NY Full Scholarship Performance/Education MajorOnondaga Community College: Syracuse, NY Performance

Veterans Affairs – Canandaigua VA Medical Center Public Affairs Specialist June 2015 - presentSalary: 48,000 per year 40 Hours/WeekSupervisor: Daniel Ryan

Received Award stopped a VA nationwide terrorist attack on Veterans and VA through monitoring of Canandaigua VA Medical Center Facebook page

Demonstrates Knowledge of public affairs techniques and strategies in order to communicate effectively with Veterans, Veterans groups, facility staff, special interest groups, industry members, the media and the public

Internal and External Ethics Committee Campaign Planning and Execution SharePoint development for internal communication

Veterans Affairs – Canandaigua VA Medical Center

Public Affairs Specialist June 2015 - presentSalary: 48,000 per year 40 Hours/WeekSupervisor: Daniel Ryan

Developed e-mail groups for e-blasts to stakeholders, media, VSOs, Veterans, community members and government officials and used for all events for the appropriate audiences

Communicate with Congressional Representatives: NY State Senator Schumer, NY State Senator Gillibrand, NYS Congresswomen Slaughter, NYS Congressman Reed 23rd District Reed, NYS Congressman Collin 27th District, NY State Senate Nozzolio, NY State Assembly Oaks, NYS Assembly Robach 56th District

Communicate with Veteran Service Organization representatives, deputies and members and more

American Legion, American Legion Auxiliary, American Red Cross, Amvets, Benevolent & Protective Order of Elks, Blue Star Mothers, Disabled American Veterans, Forty and Eight, Italian American War Veterans, Jewish War Veterans Auxiliary, Knights of Columbus, Marine Corps League, National Society of Daughters of the American Revolution, Salvation Army, Sons of the American Legion, United Veterans Service, Veterans of Foreign Wars Auxiliary, Vietnam Veterans of America and more

Provide official tours of facility to Veterans, Community members, Congressional representatives and stakeholders

Performed report of contacts with stakeholders Guest Speaker for Organizations Volunteered to present a lecture to the Henrietta Historical Society on the history of the

Canandaigua VA Medical Center Handled Report of Contacts that were passed from CO level through VISN2 to facility. Recorded minutes, composed After Action Reports and submitted for directors

approval Monitoring Facebook identified safety issues and collaborated with VA Police, IG,

Homeland Security Joint Terrorism Task Force, State Police and Rochester, New York Federal Bureau of Investigations monitoring potential terrorist threats to facility

Attended, collaborated Administrative Executive Committee, EM, GEM, LEAN, Suicide Prevention for Women Veterans, Flu Committee, Dietetics, Community Outreach, Strategic Planning, Leadership, Veterans Fair Committee Meeting, EEO Committee, Federal Women’s Meeting, VA2K and more

Demonstrates skill in planning organizing and implementing special events

Press Conferences: September 2015 and February 2016 with VA Deputy Secretary Sloan Provided key message guidance documents for Deputy Secretary Public Affairs based

on discussion trending from posts and messages on social media Provided public affairs guidance to the Deputy Secretary of VA to promote the

coordinated efforts of the Veteran Crisis Line with facility Suicide Prevention Coordinators

Provided public affairs guidance to the Deputy Secretary of VA on National Access Stand-downs

Collaborated with Regional PAO office to provide media contacts Media contact follow up and communicated updates to Deputy Secretary Public

Affairs lead

Canandaigua VA Medical Center Public Affairs Specialist June 2015 - presentSalary: 48,000 per year 40 Hours/Week

Supervisor: Daniel Ryan

Monthly Meeting with Veterans, Legislative and Mayor Community Councils Spokeswomen Arrange for subject matter experts to attend to provide updates, information about

programs and updates Provide support to associate director as needed for meeting logistics needed to follow up

and/or arrange Arranged for room reservation with Quad administrative staff

Congressional Visitations/Hatch Act Experience: Collaborated with Regional NYC Public Affairs and Office of Legislative Affairs to

arrange and follow appropriate visit protocol Congressional Visits: Tom Reed, Charles Schumer, Kristen Gillibrand, Chris

Collins

Quarterly Town hall Wrote director letter of invitation Collaborated with Quad to arrange appropriate dates Determined, arranged and wrote agenda approved by director Arranged all speakers needed for agenda Arranged logistics needed for location and set up Set up and break down of sound board, microphones and audio system Wrote press releases E-blasted press releases and graphic flyers to Veterans, Veteran Service Organizations,

Congressional, Community members and Stakeholders Created E-blast groups to use in outlook Invited local media to event by email and/or phone using media representatives preferable

contact methods

Annual NYS Veterans Service Organization Director’s meeting November 2015 Wrote letter of invitation for director with directions Determined, arranged and wrote agenda approved by director Arranged logistics needed for location and set up Set up and break down of soundboard, microphones and audio system E-blasted letters of invitations and agenda for event to NYS Veterans Service

Organizations County Directors Submitted Canteen request for food and beverages for event

Access Stand Down November 2015 & February 2016 Invited media, photography, fielded media inquiries and AAR

National Press Day August 2015 Held event in conjunction with VAVS/Community Council Meeting Invited media, photography, fielded media inquiries and AAR Media invitations and story on Sleep Study by CoE on Suicide Prevention

Canandaigua VA Medical Center Public Affairs Specialist June 2015 - presentSalary: 48,000 per year 40 Hours/WeekSupervisor: Daniel Ryan

National Media Day Invited media, photography, fielded media inquiries and AAR Developed agenda, invited media and followed protocol to hold a round table event

Vietnam Veteran 50th Commemoration Lead, organized and collaborated with Vet Center, CBOC, Medical Center, County

Government, Veteran Service Organizations to hold 2016 Vietnam War Commemoration events

Held event through Community Partnerships at a local hospital, with Channel 8 news anchor as master of ceremonies, Medal of Honor recipient as guest speaker, and county executive government leadership, Patriot Guard and Vietnam Veterans of America Organization

Full coverage was seen on Rochester, NY TV stations and local print media Held second event at Canandaigua VA Medical Center Planned, organized and implemented Vietnam Veterans 50th Commemorative

Partnership events distributing 2,000 lapel pins Planned, organized and implemented NYS VSO Director annual meeting Planned, organized and collaborated with staff holding Town hall meetings Proposed agendas for town hall events and EEO Fed Women events

EEO Federal Women’s Committee Special Events Women Veterans Coin Challenge

Media, photography, intranet banner, press release Women’s Equality Day Women’s History Month: Guest reenactor portrayal of Dr. Mary E. Walker

Women’s Healthcare information Women Veterans Program Manager Women Veterans Call Center Veteran Service Center enrollment Speech writing for introduction of guest speaker Video of event and editing video

Chaplain Service events: Patriots Day, Pearl Harbor Day, Quarterly Memorial Services, Memorial Day,

Christmas Day Service, Hospice Services Designed programs, flyers, banners and postmasters for events using Adobe photo

shop and Microsoft Publisher Printed programs and flyers for events Collaborated with Chaplain Services to promote special events, church services and

program through feature stories, press releases, e-blasts and social media. Performed live taps on trumpet for chaplain services at events


Vocational Rehabilitation: Job Fair TV, Radio and Print Advertising Photography

Press release Electronic marquee announcement

Recreation Therapy, Geriatric Adult Day Care, and CLC Program: Promoted Program for numerous media pitches and stories Feature Stories Pitch stories about Veterans to media Photography of events Provide photos to Veterans as requested Developed feature stories and press releases for events open to public Submit feature stories to media for inclusion in newspapers, TV and radio

Voluntary Service and Community Relations: Served on following Committees: Administrative Executive, Emergency Management,

GEM, LEAN, Prevention and Safety Committee, Flu Committee, Dietetics, Community Outreach, Strategic Planning, Veterans Fair Committee Meeting, EEO Committee, Federal Women’s Meeting, Ethics Committee, Women Veterans Program

DSLR photography of events, volunteers, Veterans and donations Logistical support with technology questions of Voluntary Service Staff Collaborated with staff to promote volunteer opportunities, programs and support Worked with Community members to accept donations, provide feedback and

customer service Collaborated with program managers to arrange photos with community donations to

their programs Community outreach for facility Developed hour presentation on the history of the Canandaigua VAMC facility Presented historical presentation to community organizations Accepted donations from VSOs Coordinated media coverage for large donations Collaboration to update internet website pages Provided media training assistance to Veteran Crisis Line Leadership Served on committee with Veteran Crisis Line to interview staff to develop Veteran

Crisis Line Speakers Bureau and media subject matter experts Provided logistical support for sound and electronic media displays at trainings and

special events Provided technology support to use video projectors, computer laptops, sound and set

up of media in correct formats to be used at POW Banquet, Volunteer Recognition, Community Council Quarterly Meetings, Town hall meetings, Memorials, Veterans Day, Christmas Gift Shop, Memorial Day, Music Jam

Served as Photographer with a Volunteer photo booth at Volunteer Recognition CFC Campaign: Postmaster design, PowerPoint presentations and graphics Event flyers, banners, feature stories, press releases, yearly and quarterly reports, AAR Designed Lean Management Huddle board

Public Affairs Specialist June 2015 - presentSalary: 48,000 per year 40 Hours/WeekSupervisor: Daniel RyanVoluntary Service and Community Relations:

Provide facility tours for VSOs, Veterans, Community members, stakeholders and official visits

Meet regularly with Program Managers from Women’s Health, HBPC, Telehealth, Dietetics, Education, PAP, Veteran Service Center, Caregiver Support, Geriatrics,

Recreation Therapy, Veteran Crisis Line, Women Veteran Call Center, HRC Public Safe Haven FLACRA programs, OEF/OIF/OND, Motor vehicle, DAV, Nutrition and Food Services and Outreach committee, and more

Created posters for Voluntary service co-worker Provided instruction to co-worker to develop a driver’s training paper guide Provided instruction to co-worker on how to upload documents to word press Independently collaborating with all program managers to promote VA programs Provide editing support for written materials, brochures, AAR, quarterly and yearly

reports, trip pack and more Volunteer Newsletter design

Submit photography, captions, calendar of events, and donation needs for publishing in VISN 2 Volunteer Newsletter

Internal Communications: Employee Engagement: Ethics Committee:

Collaborated providing research on VHA and VA Service Dog Policies June 2015 Service dog policy adopted August 2015 for medical center facility internal and external

audiences Assisted with brochure development in Microsoft Publisher with subject matter experts Moral Injury Internal Campaign and External Educational Campaign proposal and

program development with subject matter experts Utilized and developed Quantitative Survey methods in Survey Monkey for internal and

external audiences Promoting graphic information using visual products explaining moral injury

collaborating with research finding from the CoE on Suicide Prevention

Promoted Communication Tools through committee involvement Intranet redesign for more visual feel of website Worked with program departments to provide support to communicate internally through

Banners, photography, flyers, programs, newsletters, share point, post master messages and podcasts

VA2K, Summer Sizzler, Special Employee Participation events and Diversity Day Photography Postmasters: Design and submit to be sent out by facility Write blog stories for VISN 2 Network 2 News

Newsletters and Brochures Design for Lean Management and Behavior Health Program Managers


Media Experience: New Media, Print, TV and Radio Print: Daily Messenger, Finger lakes Times, Rochester Business Journal, Golden

Times, Brighton Pittsford Post, The Town Crier, Between the Lines, Chronicle Express, In Good Health, Genesee Valley Penny Save, Livingston County News, Mt. Morris Shopper, Naples Record, Democrat and Chronicle, Penny Saver

Radio: Finger Lakes Radio, WFLR, WHAM, WBBF, WCMF, WEOS, WACK 1420 AM, WDKX, WVOR FM, Family Radio Network, Military Radio, Clear Channel

TV: WXXI, WHEC CH.10, WHAM CH.13, WROC CH.8, YNN Rochester Wrote radio script for mobile van radio advertisement and coordinated website link to

use in script to provide information on the index page of the facility website Access: Record Keeping of media Created monthly Access report of facility outreach, record of facility outreach events,

and Facebook insights Pitched, coordinated & managed media stories about VA, Veterans and programs

at the Canandaigua VAMC for all mediums. Handles all public affairs for the November 2015 and February 2017 Access Stand-

down, National Press Day, Town Hall, NYS VSO Director meeting, Vietnam Veteran Commemoration, EEO, Recreation Therapy, Women Veteran

Independently handle media HIPPA/PII issues Independently handle media enquiries regarding the Veteran Crisis Line, CoE on

Suicide Prevention and local facility issues Collaborated with subject matter experts to produce and approve radio script Proofed advertisements Designed advertisements for Health Fitness and Gerofit program Wrote and pitched material for media, outreach and facility social media Promoted

National Call Centers: Women Veterans Call Center, Caregiver Support Line Veterans Crisis Line

Collaborated with Communications Specialist at the VISN 2 CoE for Suicide Prevention to promote social media

Collaborated independently with Defense.gov from Fort Meade, Maryland to promote Suicide Prevention Month and personalize the role of responders at the VCL

Assisted VISN 2 with internet website redesign Social Media: Facebook, RSS, Blog (other social media mediums are not authorized

in VISN 2) Independently field media inquiries, submit to regional public affairs for approvals,

arrange interviews, prep subject matter experts Pitch stories to media Write media alerts, press releases, feature stories, blog posts, Facebook posts, after

action reports, agendas, op-eds, letters for medical center director


Social Media: Developed new materials based upon subject matter expert guidance for social media content Developed strategy to use video monthly on social media Composed documents, posts and materials for Veterans, Veterans’ families, caregivers, medical

personnel and general public Monitor social media trends using free tool social mention, talk walker alerts, Hootsuite,

Knowledge of paid social media trending tool mention Interpreted and provided insight data analysis of Facebook to all VISN 2 Medical Center

Directors with suggested social media adjustment recommendations Prepared and consulted program managers on communications plans through identification of

target audiences, key messages and communication methods using social media and other communication tools

Developed Facebook key messages post that were sent to medical center PAO’s to post to Facebook

Received award for monitoring Facebook and stopping a potential terrorist attack on Veterans, employees of VA and stakeholders nationwide throughout VA

Worked independently with the Joint Force Terrorist Task Force, Rochester, NY FBI, and department of Homeland Security in regards to Facebook monitoring of terrorist activity

Increased Canandaigua VA Medical Center Social Media reach by 96% in one year Increased Canandaigua VA Medical Center Social Media likes by 44% in one year Independently reviewed, analysis and developed guidelines for VISN 2 Network social media

policy from the rescinded VACO Social Media Policy Submitted social media policy to VISN 2 Public Affairs and Network Independently monitor Facebook Independently respond to messages on Facebook Independently and collaborating with subject matter experts, scheduling, communications with

Veterans, and development of information to post Independently added Events Tab to Facebook Independently updated organization of Facebook tabs Independently highlight and manage videos displayed on Facebook Independently schedule post using Hootsuite and Facebook scheduling Use bitsy to reduce length of url addresses Designs, maintains and plans electronic graphics for use online and in various publications

coordinated through the VISN 2 Print Shop Produces content, edits, and formats text from other websites and social media outlets, posters,

handouts and print publications Created video for Intranet and Internet use Video skills: Use of captions, sound editing, color correction, animation

Veterans Affairs – Canandaigua VA Medical Center Public Affairs Specialist June 2015 - presentSalary: 48,000 per year 40 Hours/WeekSupervisor: Daniel RyanSocial Media: (cont.)

Produces posters, handouts, social media, postmaster, website and print publications for program managers at the facility.

Researches, coordinates and conducts interviews with subject matter experts to produce written content, for websites, social media outlets, posters, handouts and print publications.

Ensuring all electronic outlets contain the most up to date and accurate information in compliance with VA directives.

Employing current web-based industry standards and page-design techniques to ensure outlet content is visually appealing.

Providing advice, counsel, and instruction to services to increase efficiency of providing information to Veterans using the internet and social media sites.

Responding directly to emails from the website and postings to social media sites, and maintaining responses to frequently-asked-questions to streamline responses for future questions.

Tracking, measuring and analyzing social media performance goals. Developing and executing social media plans to connect VA to the local, regional and national

communities. Participation, collaboration, and networking with various medical center committees to coordinate

internal and external communications Provided assistance during the VISN 2 internet redesign. Provided observations and recommendations for redesign of VISN 2 Intranet home page left

navigation and content Updated VISN 2 social media policy

Technology Experience and Capability Original Music Composition-non copyrighted : Finale, Sibelius and performance Adobe Creative Suite: Photoshop, Premier Pro, Illustrator, InDesign, Bridge,

Aftereffects, Lightroom, Camera Raw, Media Encoder, Audition 508 Compliance: captions, photography, images, color blindness testing Microsoft: Access, Excel, SharePoint, Word, PowerPoint, Publisher Social Media: Hootsuite, insight analysis and reports, infographic creation, Facebook,

Facebook ads, Facebook live, Google Analytics, Google Click Ads, Twitter, Pinterest, google +, reddit, Linked In, StumbleUpon, Tumblr, Bloggin, Blogger, WordPress, RSS, google alerts

Wordpress: updated basic Java script, content management, photography, pod-cast, document management, banners, feature stories, press releases, importing of photos and documents, internet calendar announcements

Graphics and communications tools: Posters, flyers, handouts, print publication, Volunteer newsletters, Lean Management newsletter, Behavior Health newsletter, event programs, e-blasts, press packages, brochures, visuals, graphics

DSLR Photography: support at Veteran, employee, Volunteer events, record system of consent forms, Photography of numerous events to include RPIE at the Veteran Crisis Line for possible use with MyVA and Vanguard Magazine, and Voluntary Service at CO

DSLR Video: video of special events Marquee programing VISN 2 Internet: update independently banners for the VISN 2 Medical Centers,

update feature stories, provided assistance during the VISN 2 internet redesign. Veterans Affairs – Canandaigua VA Medical Center Public Affairs Specialist June 2015 - presentSalary: 48,000 per year 40 Hours/WeekSupervisor: Daniel RyanTechnology Experience and Capability

Provided observations and recommendations for redesign of VISN 2 Intranet home page left navigation and content

Intranet: update independently banners and the lay-out for the Canandaigua VA Medical Center facility

Canandaigua VA Medical Center Internet: Update Feature stories, press release, calendars, webpage content, images, emergency messages and closings, documents and more

Survey Monkey: created and used as a measurement tool for Ethics Committee Gimp, Pic-Monkey, Snipping Tool Very web savvy and up for any challenge thrown at me

If I don’t know something I figure it out Provided instruction to Health Systems Specialist (HSS) to use CMS WordPress,

Microsoft excel, PowerPoint and snipping tool. Assisted HSS creating a TMS Driver training presentation, CFC promotion material,

Veteran Service Organization event flyers, postmasters website documents and messaging

Emergency Management and Crisis Communications Attended Homeland Security: FEMA Emergency Management training Knowledge of process to notify local media of closing with contact information Independently attended Cybersecurity Awareness & Mobile Fraud Prevention Webinar Active Threat Training and hands on training with bomb threat and fire incidents. Experience handling Code Red Bomb threat situation and emergency management response Independently register for FEMA training for Crisis Communications and completed course

material required for Emergency management committee membership through my own initiative Experience and assisted in response to bomb threats at facility Participated in NYC PAO regional tabletop emergency management training Participated in facility emergency management tabletop training Participated in facility emergency management drills Participated in multi-agency emergency management training Have emergency tool kit to utilize in the event of an emergency on hand to guide through

checklists setting up any necessary communications needed

Writing-Editing Interviews: performed interviews to get quotes and information for communications Press Releases: for the Canandaigua VA Medical Center Feature Stories: for Canandaigua, Buffalo, Bath, Albany and Syracuse VA Medical Centers Newsletters: for VISN 2 Voluntary Services and Canandaigua VA Medical Center Social Media Posts: for Canandaigua, Buffalo, Bath, Albany and Syracuse VA Medical Centers

Facebook Events Tab for Canandaigua, Buffalo, Bath, Albany and Syracuse VA Medical Centers

Facebook Photography Albums for Canandaigua, Buffalo, Bath, Albany and Syracuse VA Medical Centers

Canandaigua VA Medical Center Internet Calendar VISN 2 Blog posts

Ms. Lisa Hollenbeck Veterans Affairs – Canandaigua VA Medical Center Public Affairs Specialist June 2015 - presentSalary: 48,000 per year 40 Hours/WeekSupervisor: Daniel RyanWriting-Editing

Flyers used with social media, e-blasts, mailings, and displayed at Canandaigua VA Medical Center for all VA programs to include but not limited to: Recreation Therapy, Chaplain Services, Directors office, Vocational Rehabilitation, Suicide Prevention, Voluntary Services, Post 9-11 Transition Services, Behavior Health, MVAC, Women Veterans and more

Management and coordinated Marquee announcement facility entrance board AAR as directed by the Canandaigua VA Medical Center and VISN 2 Network Interim Director E-Blasts for all events at the Canandaigua VA Medical Center VISN 2 Intranet website redesign VISN 2 Internet website redesign

Canandaigua VA Medical Center Intranet redesign Talking Points for Medical Center Director, Associate Medical Center Director, Strategic Planning

Administrators and other administrators Op-ed and speech writing experience for the Directors office Created, organized, proofed and approved all directions for medical provider locations, phone

numbers and materials Collaborated with the Western NY Healthcare system and Albany VA Medical Center to produce

their facility guides required by AAR. Writes, edits and/or reviews material for external communications to include fact sheets, trip

packages, newsletters, pamphlets, websites, teleconference minutes, etc. Designs and develops written, oral, and visual presentations to provide information to Veterans,

their families and VA employees Independently prepare, design and post materials to the Intranet SharePoint for banners,

newsletters and employee communications Working with VISN 2 Subject Matter Experts and VA print shop to produce tri-fold pamphlets,

booklets and handbooks

Oral Communication Skills and Media Relation SkillsCommunication Experience:Camera Interview WROC-Channel 8 at Vietnam Veteran Commemoration eventMilitary RadioTown hall meetingsNational Press Day, Media DayNYS Veteran Service Director Annual MeetingOntario Orchards TV interviewsUS Marine Band American Ambassador in Australia, New Zealand and Hawaii Adjunct ProfessorAnswer Media Enquiries and direct to appropriate level of clearanceProvide materials requested by deadlines


Best VA Practices Implemented Collaborated with Ethics Committee to establish best practices for pet therapy, service dogs,

education of employees and stakes holders of procedure of notification upon the passing of a Veteran and education of moral injury to staff, Veterans, community and stakeholders

Researched ethics information regarding service dog policies prior to national policy being developed to develop facility policy.

Participated in Lean Management training and yellow belt training and designed a newsletter Independently created a Huddle board for Voluntary Services and Community Relations Participated in MyVA 4 hour training Participated in Leaders Developing Leaders training Attended training and coordinated Communications materials for the PRN logistical change from

letters to postcard mailing system through Xerox contracting Participated cost reduction of budget through transition from Veteran mailed letters to postcards

Created, organized, proofed and approved all directions for medical provider locations, phone numbers and materials

Advised and shared information with emergency management committee, strategic planning and ethics committees

Applying communications and marketing principles and methods within the VA structure to effectively communicate VA’s goals and objectives

Knowledge of Communications principles and methods, analytical methods, and interpersonal relations practices.

Ability to communicate effectively, both orally and in writing, with professional administrative and technical personnel at all levels of the federal government and private sector

Ability to develop and evaluate information programs enhancing understanding among public about Network or agency programs

Knowledge of health care in hospital setting to enhance enrollment and promote services/programs

Consulted with Internet Technology staff and had movie maker installed on all three VISN 2 network office computers to produce videos until office receives Mac computer and Premier Pro software

Communicated and provided customer service using ICARE values and ethics being courteous, respectful, accepting responsibility for outcome/results and have given option/alternatives on how to achieve desired results with VISN PAO, Media Managers, Voluntary Service Managers, Print Shop, Clinical Staff and educators to assist with public affairs communications materials

Communicated with IT logistical support staff trouble shooting web communication and phone tools.


Professional Affiliations and professional development during past two years: FEMA

Social Media in Emergency Management Public Information Officer Awareness Basic PIO (G290) JIS/JIC Planning for PIOS (G291)

TMS Numerous unrequired courses MyCareer at VA introduction and intermediate career development series Membership in PRSA, Health Academy and Ragan Communications Attended NYC OPA office training at the Baltimore VAMC Attended the Ragan Speech Writers Conference Attended the PRSA Health Communications Conference Attended Wylie Communications Writing training Attended Photoshop, Premier Pro, After effects, Prelude, Audition, InDesign and Illustrator

training through Future Media Concepts Attended Ragan Social Media training Infographics training through Ragan Communication Branding in Public Relations through Ragan Communications Training in Lean Management - Orientation to Supervisors and Managers to Our Lean Journey Training in Leaders Developing Leaders Pursues education independently Noblebooks.com HTML and CSS, Java Script workbooks Adobe Dreamweaver Classroom in a book 2015 508 Compliance through VA’s Section 508 office and purchase of books and workbooks Illustrator Classroom in a book 2015 In-design Classroom in a book 2015 After Effect Classroom in a book 2015 Studying PRSA APR materials on Public Relations Campaigns VA Public Affairs Training in Dallas August 2016: Media training, writing and more

Oswego Music Hall Oswego, NY 2008 – 2016Board of Directors and VolunteerMarketing, Social Media and DesignAdobe Creative Suite CC: Brochure, Flyer, and Postcard DesignDesign and create musical fall, winter, spring and summer postcard in Adobe PhotoshopPostcard printed at professional print shopSocial Media Administrator on Facebook and TwitterEmail Marketing

Bi-weekly e-marketing performance series eblast through constant contact Design of custom constant contact e-marketing materials Database management Automated message content of e-marketing newsletter Insight analysis of constant contact Star performer for industry award from Constant Contact Use of multi-media with dynamic linking to social media sources, websites

Written biographical material for bi-weekly performance series marketing emailsSet up of stage, tables, chairs and sound system for bi-weekly eventsPhotographyConsulted and directed the building of a new WordPress website

Ontario Orchards Oswego, NY 2006 – Fall 2013

Salary: 10.50 per Hour, 40 Hours/WeekHuman Resources Manager: Laurie Oleyourryk, 315-343-6328ADMINISTRATIVE, PURCHASING, TECHNOLOGY, MARKETING, SALES:Ontario Orchards Oswego, NY August 2006 – October 2013Position included:Demonstrated ability to work within Microsoft Office Suite and other softwareFamiliarity with ready and implementing grant and federal and state contract guidelinesWorked with multiple people that were directors of various areas of the business on projectsPrepared fiscal reports for internal and external purposesProvided training on report requirements and software related projectsManaged multiple projects and meet deadlinesStrong interpersonal skillsDemonstrated ability to manage and develop purchasing budgetOver 6 years of work related experiencePublic Affairs & Content Strategist Experience:

6 years advertising assistance experience with Dennis Ouellette, Owner of Ontario Orchards 6 years promotional assistance experience with Dennis Ouellette, Owner of Ontario Orchards. 6 years scheduling and placement of advertisement experience in local television, radio, print, and

online media 6 years assisting with scheduling of special events to include Fall Jamboree with 10,000 in

attendance 6 years coordination and implementation of sales promotion activities with local Parent and

Teacher associations 6 years writing, designing editing, and publishing website, print articles, e-blast newsletters, and

advertising scripts for radio, TV, print and social media experience. 6 years writing, designing, editing, and publishing customer nursery product information hand-

outs with planting instructions and information 6 years communicating with Laura Hand, Dave Longley, and other local media about newsworthy

activities at Ontario Orchards for Public Service Announcements and paid media. 8 years of photography experience at Ontario Orchards

Ontario Orchards Oswego, NY 2006 – Fall 2013Salary: 10.50 per Hour, 40 Hours/WeekHuman Resources Manager: Laurie Oleyourryk, 315-343-6328Public Affairs & Content Strategist Experience:

Photography used by local news channels, Bill Green for TV commercials Photography used on Ontario Orchards website, NYS magazine advertisements, online, social

media, and print advertisements Write advertising copy tailored to local markets for recruiting customers Prepare, edit, and publish newspaper articles and newsletters Coordinate and implement sale promotion activities with media in the local area Prepare after action reports accessing promotional programs for marketing through TV, Radio,

Print, and online. Contacted various agencies for funding information, scheduling and advertising Knowledge of civilian media organizations, operations, and procedures for news gathering and

reporting Skill in identifying trends, opportunities, and obstacles as they pertain to public affairs and the

attainment of a desired public image

Grant Writing - Written and Oral Communications, Administrative, & Marketing: Wrote letters for owners to send to social services in regards to other employees Wrote Employee Handbook

Self-directed analysis of requirements, gathering of documents, and wrote rough draft and final application to

Apply and have Ontario Orchards selected at one of the top 100 businesses in the United States by the U.S.

Chamber of Commerce. 6 years Developed special events, acquiring NYS Agriculture and Markets paperwork guidelines

for approval to: organize, manage, and market wine tasting and bakery sampling events. Professional Development in Agri-tourism Grant Writing, Marketing, and Publicity Wrote grant and awarded money from the NYS Department of Agriculture, Buy Local Program Developed Buy Local Program Marketing materials following grant guidelines and criteria. Wrote and submitted final report for grant program reports. Developed, Created, and Proofed marketing material for TV, Radio, Print. Professional Development in Agri-tourism Grant Writing, Marketing, and Publicity Extensive use of technology and computer software Coordinated my meetings with representative and attendance at Conferences and Career

Continuing Education with the U.S. Chamber of Commerce and a trip to MA.

Administrative Federal and State Documentation Experience: Responsible for processing and obtaining USDA: Animal and Plant Health Inspection Service

e-Permit to import Isabella: Mix 3 that contains animal manure in the mixture of loam and peat

Responsible for processing NAFTA paperwork to import Mix three from Canada for delivery at Ontario Orchards

Coordinated with trucking company for pick up, importation of products from Canada through the NYS border customs with proper paperwork

Responsible for directing a Canadian veterinarian inspection of Isabella Mix 3 Self-directed management of email communications by answering email and/or directing the

email to the necessary person to answer and best handle the message

Ontario Orchards Oswego, NY 2006 – Fall 2013Salary: 10.50 per Hour, 40 Hours/WeekHuman Resources Manager: Laurie Oleyourryk, 315-343-6328Administrative, Technology, Social Media, and Marketing Experience

Provided instruction to owners and co-workers on how to use various software programs Provided instruction to various employees on how to use fax and printers, program scales,

calculators, shredders, and operate computers 6 years of experience using various computer software to include, but not limited to: Microsoft

Office, Word, Excel, Power Point, Publisher, Snipping Tools, Access, Adobe Reader, Real Player, Windows Media Player, Movie Maker, Microsoft Works, Sibelius, Finale, Gimp, Joomla, Word press, Audacity, and I-pod Apps

Experience converting documents to different formats 6 years of experience faxing, scanning, and using various communication programs Provided support of electronic hardware to include: routers, switches, with and without vpn,

cameras, fax machine, copier, scanner, cash registers, desktop and lap top computers 6 years of experience using Communications programs to include, but not limited to: Skype, Face

time, team builder, outlook, and Gmail 6 years of experience using Constant Contact, Facebook, Hootsuite, twitter, and YouTube Produce and manage social media material to include: Photographs, video, links, and posts 6 years of experience working with SQL, server, backup & restore, disk defragmenter, anti-virus,

and malware software 6 years of experience with Hoot Suite, Social Media on Facebook, Twitter, Pinterest, and You

Tube 6 year of experience managing, maintaining, and providing necessary software updates, anti-virus

and malware maintenance, and making lists of necessary business supplies need to be ordered Automated various computer functions to improve administrative efficiency Performed software updates for UPS World Ship program, Microsoft word, DX 50, printers, and

other various software

Administrative, Technology, Social Media, and Marketing Experience Upgraded Broadband capabilities with the installation and addition of a computerized cooler unit

system Managed Shipping of products from Taste of CNY website and from orders taken at the Ontario

Orchards Store Use of Movie maker, Pod casting and Audacity Experience converting documents to different formats

Ontario Orchards Oswego, NY 2006 – Fall 2013Salary: 10.50 per Hour, 40 Hours/WeekHuman Resources Manager: Laurie Oleyourryk, 315-343-6328

Written and Oral Communications, Administrative, & Marketing: Used writing skills to apply and have Ontario Orchards selected at one of the top 100

businesses in the United States by the U.S. Chamber of Commerce 6 years Communicated with diverse populations from public schools and PTA organizations to

coordinate marketing in Oswego, and Cayuga County for the Annual Fall Jamboree on the Ontario Orchards farm

6 years Developed special events: organized, managed, and marketed wine tasting and bakery sampling events

Professional Development in Agra-tourism Grant Writing, Marketing, and Publicity Wrote grant and awarded money from the NYS Department of Agriculture, Buy Local

Program Developed, Created, and proofed marketing material for TV, Radio, Print Created photography, video, and printed marketing material independently for Social Media Produced Video with written documentation used for marketing of products and services Designed the Ontario Orchards website to be an informative and educational resource for our

community Produce and manage social media material to include: Photographs, video, links, and posts, Professional Development in Agra-tourism Grant Writing, Marketing, and Publicity Extensive use of technology and computer software Coordinated my meetings with representative and attendance at Conferences and Career

Continuing Education with the U.S. Chamber of Commerce and a trip to MA Prepared written grants for Ontario Orchards Buy Local program Prepared written application for the U.S. Chamber of Commerce

Purchasing: Purchased and installed office electronic equipment to include: Desktop Computer, Laptop

Computer, Wireless Printer/Scanner, Switches, Modems, cameras, toner, and other hardware items

Upgraded Broadband capabilities with the installation and addition of a computerized cooler unit system

Purchased over 150,000 in products for Consumer Sales: Garden Supply Chemicals, planting mediums, and hard goods, Gardening Tools and hand tools, Ball Jar Products, Canning Supplies, Graniteware canners and roasters, Pressure Cookers, Norpro kitchen supplies, Hookery, Bird Feeders and Houses from Aspect, Broome Squirrel Busters, No-No Feeders, Bat houses, Hummingbird feeders, Pine Tree and Aspen Song Bird Suet, Venison Seasonings, Venison Jerky Equipment, and more

Organized Inventory and ordered all 2013 Fall Products for 2014 Spring Delivery for Ontario Orchards

Tracked credits and billing budget for over $100,000 of wholesale purchase for retail sale at Ontario Orchards

Ontario Orchards Oswego, NY 2006 – Fall 2013Salary: 10.50 per Hour, 40 Hours/WeekHuman Resources Manager: Laurie Oleyourryk, 315-343-6328

Financial, Internet Resources & Security Responsibilities: Responsibility included organization of garden center products to include: inventory control,

ordering over 150,000 in products, selection of new products, and creative merchandising Increased profit margin through organization of inventory, ordering inventory electronically

and through a check list system that I created for myself, checking in product when it arrived from vendors and having credits issued when product was not on pallets, studying what had been ordered year to year to have an expectation of quantity needed before placing orders, studying profit margins to assign margins that were competitive with the surrounding area, and consulting with Kathy Ouellette to confirm my order lists were appropriate

Owners of Ontario Orchards asked me to resolve any issues with Customers Credit cards being double billed by Heartland and resolved this issue by upgrading to Ethernet credit card processing instead of using a phone line, which also encrypted information for customer security

Increased month to month sales by over 100% using social media Access to Heartland credit card processing systems Upgraded Time Warner Broadband Monitored online sales of Taste of CNY using pay pal and authorize.net, processed credits,

and charged customers for products from telephone orders Self-directed stocked products through-out the store when I saw they were low and needed

filling Self-directed took initiative to organize inventory where it was stored, checked in all inventory when it

arrive, notified suppliers of overage or missing product, monitored credits and billing from suppliers, performed product price comparisons to make business as profitable as possible

Teamwork projects for other individuals areas: Received, screened and prioritized incoming email correspondence, phone calls, and in person

visitors; directed to the appropriate staff at Ontario Orchards Farm Market Kept Calendar of events in the office with meeting times Worked with CNYCentral, and Channel 9 in Syracuse to produce the Ontario Orchards Fall

Jamboree TV commercials with Bill Greene 4 years marketing experience with TV, Newspaper & Radio Advertisement working with and

without supervision of the owners of Ontario Orchards Worked as part of a team with Jerry Carter and Shauna Marsh with Technology development and

shipping management of an online consumer website Developed three different websites with coordination between our hosting company, other

employees, and owner input Coordinated packing and shipping of online and in store orders with employees and owners Created Market Sheets for the produce manager to be able to place his biweekly orders of produce

from the Syracuse Market and other locations Created inventory sheets for the 2-acre nursery to use in their ordering and labeling off all

products available. Created customer information sheets for nursery and greenhouses Created and updated price list for use by cash register personal for outside gardening products Created and copied landscaping inventory lists to be used for each landscape job to track and be

able to charge customers for all materials used for their job Created inventory sheets for the in-house bakery with price labeling units for their printing scales

in the bakery Updated all of the information on the bakery scales to have accurate sell by dates

Ontario Orchards Oswego, NY 2006 – Fall 2013Salary: 10.50 per Hour, 40 Hours/WeekHuman Resources Manager: Laurie Oleyourryk, 315-343-6328Teamwork projects for other individuals areas:

Updated all of the information on the bulk food items scales on a weekly basis Performed all updates on work computers to include but not limited to: Antivirus, malware,

software updates, and any issues that arose Copied numerous documents for others to use

Background Knowledge Gained: 8 years on the job training to promote NYS local products and services to include, but not

limited to: Apples, Asparagus, Blueberries, Brussel Sprouts, Cabbage, Cantaloupe, Cider, Elderberries, Gourdes, Honey, Hops, Indian Corn, Leaf lettuce, Maple Syrup, Nuts, Pears, Pumpkins, Rhubarb, Strawberries, Straw, Wine Juices with Brix of 21 and NYS grapes, Watermelon, Winter Squash, and more

Produced customer growing information sheets to educate customers on how to grow various plant and garden items

NYS Garden products: Nursery Stock – Bare root, B & B, and Container, Shrubs, Vines, Perennials, Annuals, Roses, and ground covers products

8 years on the job training in garden supply chemicals: Fertilizers, Insecticides, Herbicides, Planting Materials, Soils and Amendments, Scotts, Miracle-Gro, Greenview, Preen, Round-Up, Bonide, Shake-Away, Liquid Fence, Espoma, and more

8 years on the job training in Home brewing supplies: NYS & CA 21 Brix Juices, Juice Kits, Beer Kits, Cider Kits, chemicals, and equipment

8 years on the job training in canning product supplies: Ball Jars, Graniteware canners and pots, Pressure cookers, venison seasonings & jerky making, Norpro kitchen product line

8 years on the job training Nursery & Greenhouse Plants: annuals & perennials, roses, ground covers, B & B, and container trees, shrubs, and vines

8 years on the job training with teamwork, sales, administrative, marketing, purchasing, teamwork, and more

COLLEGE TEACHING and TECHNOLOGY EXPERIENCE:SUNY Oswego Oswego, NY Fall 2010 – Spring 2013Supervisor: Todd GraberAdjunct Music Instructor Music Listening, Music Literature, & Arts & Ideas

Two and a half years’ experience as an adjunct instructor at SUNY Oswego with experience using Angel and Blackboard Live to provide online and in person course instruction in the school of Communications, Media, and the Arts.

Provided additional materials for special needs students to include but not limited to: written notes, visual learning materials and kinesthetic learning materials

I was selected to teach Arts and Idea class because of the high use of technology over all of the music department permanent staff.

Knowledge of 2.0 interfaces and technologies used for developing materials and creating online learning modules.

Self-directed experience using Angel to create and develop online lesson plans, student drop boxes, folders, pages, links, uploading Microsoft documents, uploading graphic files, manipulated graphic files with open source software.

Experience using Angel to create assessments through games or crossword puzzle formats, discussion forums, quizzes, and multiple choice homework materials that are delivered through online college course area using both automated grading and manual grading options.

COLLEGE TEACHING and TECHNOLOGY EXPERIENCE:SUNY Oswego Oswego, NY Fall 2010 – Spring 2013Supervisor: Todd Graber

Knowledge and experience uploading complete course format and materials to load in to future courses to reuse format and materials.

Experience automating the course platform on Angel to provide automated messages to students Notifications of a lack of student logging into their course materials. Experience creating word press blogs and websites for delivery of various course materials. Experience using online platforms to present materials to students in and outside of classroom. Attended various training opportunities provided at SUNY Oswego for professional development Use of 2.0 application to provide instruction and assessment Use of Word press to develop course blogs Use of Microsoft Suite to develop instruction materials in Word, Excel, Access, PowerPoint Experience using Prezi, Blackboard, Skype, Adobe, Flash, Experience manipulating photos with gimp Experience using and sharing Google drive, documents, and calendars

SUBSTITUTE TEACHING EXPERIENCE K - 12:Oswego City School District Oswego, NY Fall 2008 – presentBaldwinsville Central Schools Baldwinsville, NY Spring 2008 – June 2013Supervisor: Robyn Proud, Oswego Middle School Vice Principal 315-341-2300 may be contacted

Work with individuals from many different backgrounds Substitute experience from Kindergarten through 12th grade in all areas of instruction Provided instruction to Students with IEP and 504’s that used assistive technology Provide instruction in various disciples Encourage the use of active participation and creative learning Use of Smart board

Long term Substitute Teacher Experience running electronic music and piano lab Provided instruction for students to create and present individual storyboards Experience teaching Finale to students Proctored NYS Mandated Tests Professional Development –

Podcasting

SUBSTITUTE TEACHING EXPERIENCE K - 12:Baldwinsville Central School District Baldwinsville, NY Spring 2008 – Spring 2013Oswego City School District Oswego, NY 08/2008 – presentSalary: 110 per day, fluctuating hours based on needSupervisor: Robyn Proud, Oswego Middle School Vice Principal 315-341-2300 may be contacted

Substitute teacher for any subject area K-12 Performed duties as asked: Lunch Duty, Hall Duty Baldwinsville - Long Term General Music substitute teacher: Directed student use of technology

with classroom piano, guitar, finale, and power point. Students used teacher developed web quest to complete research for power point.

Provided additional study sessions for students after school. Student felt comfortable to come and report that other students were bulling/threatening When this student told me I reassured the student that they did the right thing and immediately

informed administration to insure student safety

SUBSTITUTE TEACHING EXPERIENCE K - 12:Baldwinsville Central School District Baldwinsville, NY Spring 2008 – Spring 2013Oswego City School District Oswego, NY 08/2008 – presentSalary: 110 per day, fluctuating hours based on needSupervisor: Robyn Proud, Oswego Middle School Vice Principal 315-341-2300 may be contacted

Experience with Elementary, Middle/Junior High, and High School: Instrumental lessons & Music Ensemble

Experience engaging students in learning through active participation. Instrumental and General Music. Students practiced sight reading & NYSSMA music during substitute’s lunch, planning periods,

and after school. Students performed techniques that were observed from fellow students and teacher modeling. Students expressed understanding of non-verbal directions during ensemble experiences. Students developed an understanding of music history of the pieces they are performing. Students accomplished various music performance skills to include: Beat-less tuning, ensemble balance and tuning process, ensemble internal time, and

critical listening skills. Students were engages in learning through self-evaluation and demonstrated the ability to effectively critique and develop solutions to their individual and ensemble

performance Students displayed the ability to use proper balance and techniques in lessons and ensembles

TEACHING EXPERIENCE:Prince Georges County Public Schools, MD Upper Marlboro, MD August 2003 – June 2006General Music K – 6, Teacher August 2003 – June 2006Salary: 40,000 a year, 40 hours a WeekSupervisor: Joseph Richter

Organized, planned, and implemented monthly assemblies collaborating with grade level teachers.

Assisted instrumental teacher with performance of instrumental recruiting. Development of lesson units & plans based on music curriculum & standards.

TEACHING EXPERIENCE:Poughkeepsie City Schools, NY Poughkeepsie, NY August 2001 – June 2003Instrumental Music 4 – 8, TeacherSalary: 40,000 a year, 40 hours a WeekSupervisor: Bill Gillespie

Elementary & Middle school instrumental recruitment Arranged & Orchestrated Music for beginning band. Instructed beginner to intermediate level band lessons Conducted, rehearsed, prepared logistics for concert evening performance, and performed with

6th, 7th, and 8th grade bands

MILITARY MUSIC PERFORMANCE & CLINIC BACKGROUNDUnited State Marine Forces Pacific Band 1994 - 1998Trumpet Player, Music, Military, & Public Affairs SupervisorSalary: 22,000 per year/ 40+ Hours/WeekSupervisor: CWO2 Timothy SmithPublic Affairs:

Trumpet player in Marching band, Concert Band, Brass Quintet, Jazz Ensemble, Jazz Combo, Full Rock Band with horn line, small ensemble snare & trumpet Duos for official military function, and Solo bugler

Supervised, evaluated, counseled, and developed strategies for continuing improvements in individual and small group performance for musical activities and individual military evaluation

Supervisor of Loading Crew for Movement of Band Equipment to and from Ensemble Job sites

Worked with Camp Smith Headquarters Public Affairs Office to coordinate Public Affairs Duties in the Military Band

Developed promotional materials for the Marine Forces Pacific Public Affairs Office to include press package, photography, historic preservation and research, public assessment questionnaires, mailing database, newspaper releases, programs, printing, and monthly band newsletter

Scheduled and worked with military printing office to publish printed materials Provide information and guidance to recruiting companies and stations on advertising for

recruiting Knowledge of Publicity Methods for Recruiting in K-12, College, sporting events, fairs, and

other various special events Skill in data collection and analysis and planning Traveled as an ambassador marine musician to Australia and New Zealand Arranged installation tours and schedule the appearance of recruiting assets at MENC

Conference, Clinic, and New Zealand King & Queen visit and events Manage sponsor activities at musical performances

Honorable Discharge

PROFESSIONAL & COMMUNITY ACTIVITIES Oswego Music Hall, Board of Directors - Online Marketing & Social Media 4 years E-blast experience sending Bi-Weekly Announcements for the Oswego Music Hall Band of America’s Few, Trumpet Player Fulton Community Band, Trumpet Player & Guest Conductor Fulton High School Musical Production, Trumpet Player Over 20 years’ experience in the field of performing arts and as a performing artist Experience working with the local community and the arts on the Board of Directors of the

Oswego Music Hall. Use of multi-media, verbal, and written communication skills in conjunction within the

performing arts field and through business experience. Permanently certified NYS Teacher with a BM and MSED

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