Job Description – Digital Marketing & Content OfficerJob Title Digital Marketing & Content OfficerTeam Marketing & FundraisingReports to Communications ManagerKey internal relationships All managers Key external relationships Service providers, including web, SEM, designers, marketing

and PRDate Created 27 February 2019Salary Negotiable – depending on experience.Award Social, Community, Home Care and Disability Services

Industry Award (SCHADS)

Our Values

We Value How we Demonstrate our ValuesClient Centricity We strive to achieve better outcomes for people living with or

at risk of macular disease – the centre of everything we do.Integrity & Accountability We do what we say we will and are fully accountable to our

investors and communityInclusiveness We provide opportunities for meaningful input by the macular

disease communityEvidence & Knowledge Our work is evidence based informed by Australia’s leading

experts in research and medical science. Collaboration We work collaboratively with others to achieve optimal

outcomes for the low vision/macular disease communityInnovation We embrace innovation to be the best we can be

ABOUT US: The Macular Disease Foundation Australia (MDFA) is a national charity – currently with 14 staff. Its purpose is to reduce the incidence and impact of macular disease – the leading cause of legal blindness and severe vision loss in Australia. MDFA is about to launch its new Strategic Plan 2018-21 to expand its reach to benefit more Australians living with or at risk of eye diseases that affect the macula.

POSITION STATEMENT: MDFA is looking for a Digital Marketing and Content Officer with strong digital marketing and content experience. This role is part of a small team and reports to the Communications Manager. The purpose of this position is to work across the Foundation’s activities and build digital programs that lead to greater engagement with major stakeholders and help the Foundation achieve its marketing and fundraising goals.

The role of the Digital Marketing & Content Officer position will play a pivotal part in the digital capability of driving the development and growth of their online channels, assist in driving fundraising campaigns to support retention and drive acquisition

ACCOUNTABILITIES, RESPONSIBILITIES AND KPIs.

Key Responsibilities Core Functions What Success Looks LikeDrive digital content Managing social media

platforms Creating dynamic written,

graphic and video content in-line with the marketing and fundraising program.

Creating and implementing eDM campaigns

Develop and implement strong Google Adwords and Facebook acquisition activities.

Co-ordinate Social Media calendar, build brand awareness

% increase in reach, engagement and conversion across social media and digital platforms.

Implementation of MDFA blog

Conversion of content into donor prospect

Positive customer feedback response

Manage website and CMS

Work with service provider to maintain CMS channels

Manage website content, including editing and copywriting new content to engage with customers

Devise paid and organic search programs (SEO, SEM)

Champion a digital first culture internally.

% increase in conversion from SEM activities

Content is technically correct, organic and up to date

All content and campaigns are delivered to high brand standard and to deadline.

Quality & Compliance Ensure MDFA is Privacy compliant

Work with Management to ensure that solutions to meet security requirements related to function, protection, assurance, risk management and compliance.

MDFA works towards external quality certification.

Policy and compliance is documented

Reporting Provide analytical reports to Director of Marketing across all digital channels

Monthly reports (or otherwise requested) on digital output.

ESSSENTIAL REQUIREMENTS

Minimum 3-5 years of experience in a digital marketing role in health, fundraising, agency or similar industry.

Minimum Bachelor’s degree in Marketing / Communication / Technology Technically savvy, excellent communicator, and able to navigate traditional marketing

into the digital and online fundraising space Proficient is Adobe Creative Suite, Google Analytics, Marketing Automation tools

(Mailchimp, Campaign Monitors) Solid experience in creating content for online and social platforms for fundraising Experience running end to end campaigns Demonstrated ability to create engaging content across websites and social media

channels Experience of both SEO, SEM Excellent writing skills Experience in managing agencies/service providers Experience in managing website CMS

DESIRABLE: Understanding of the Not for Profit sector Positive ‘can-do’ attitude who works collaboratively with people Experience with Raiser’s Edge NXT CRM

KEY PERFORMANCE INDICATORS FOR THIS POSITION:

MDFA staff performance indicators are mutually developed and agreed against: Key job accountabilities Key business plan KPIs; and Alignment to values and attitude and contribution to positive work culture