stage, and budget allocation (% by activity) in the template below. Describe some of the activities under each of the specified-engines. What is cadence of each of these activities (i.e. monthly recurrence, always on)?

Instructions: Please fill out the GEP Template and add additional feedback below. GEP Name: <Insert Name> GEP Area: <Insert Area>What is cadence of each of these activities (i.e. monthly recurrence, always on)? <Please Describe>

 GEP TEMPL

ATEGEP Engines Activities Journey Stage Investment

Corp

Digital Demand • <Insert All Planned Activities Here> •

N/AEvents • <Insert All Planned Activities Here> •

Other • <Insert All Planned Activities Here> •

Fiel

d

Digital Demand • <Insert All Planned Activities Here> •

• <Allocate an Investment % to each Engine>

Events • <Insert All Planned Activities Here> •

• <Allocate an Investment % to each Engine>

Social • <Insert All Planned Activities Here> •

• <Allocate an Investment % to each Engine>

Partner Activities • <Insert All Planned Activities Here> •

• <Allocate an Investment % to each Engine>

Depth Activities • <Insert All Planned Activities Here> •

• <Allocate an Investment % to each Engine>

Other• <Insert All Planned

Activities Here> •

• <Allocate an Investment % to each Engine>

Question 2: Rationalizing the Plan

Provide a rationale as to why you think the engine-specific activity mix and percentages identified would be most effective. Share any information you have on historical conversion rate benchmark data (for your audience or in your market) that may have helped you determine the optimal marketing mix. Provide any additional qualitative or quantitative insights to support your plan.

Question 3: Executing the PlanBased on the plan you’ve put together; explain what role you would play in executing the GEP in your local market. Identify key stakeholders that would be involved in the planning and execution process. Specifically, addressing who they are and what specific tasks you’ll need to collaborate on, in addition to the hand-off points, to ensure success.

Instructions: If you are not responsible for a GEP, assume you are in a field marketing role.

Question 4: Optimizing the PlanState the KPIs that will be monitored to ensure the success of each engine (i.e. # of impressions, # of end actions, cost per click). What goals and/or targets are associated with your selected success measures? How will you optimize the plan based on this data and what is the cadence for reviewing the performance of this GEP in your market to ensure it meets the stated goals? How might you utilize the GDC Dashboard reporting portfolio to help track and optimize your plans?