Institute Of Business AdministrationUniversity Of Sindh, Jamshoro

Phone Numbers: +92-22-9213200, +92-22-9213181-90 Ext. 2009, Web Site:http//cba.usindh.edu.pk/Email:dir_iba@cba.usindh.edu.pk

Curriculum of BBA (Hons) P-IV

Course DetailsCourse Name: Operations ManagementCourse Code: 601Credit Hours: 3 Credit Hours (per week)

Course Description/ObjectiveThis course is designed to provide the student with an understanding of the foundations of the operations function in both manufacturing and services. The course will analyze operations from both the strategic and operational perspectives and highlight the competitive advantages that operations can provide for the organization. The goal of the course is to help students become effective managers in today’s competitive, global environment. The course will examine operations as a competitive weapon, demand forecasting, supply-chain management, aggregate planning, inventory systems, just in-time systems and material requirements planning.

Learning OutcomesBy the end of this course it is expected that the student will be able to:

Describe operation management areas of responsibility and the contribution of operations. Use computer analysis to produce a linear regression forecasting model. Explain the concept of supply-chain management and design of a successful supply chain. Develop an operational aggregate plan following a chase strategy, level or mixed strategy. Describe inventory systems for independent demand, the costs and benefits of carrying inventory. Identify the characteristics of JIT (just-in-time) systems that enable the realization of the JIT.

Course Contents (Plan)

Week 01

Introduction of Operations Management

Operations & Supply Chain Management, Nested, Service & Manufacturing Processes, Core and Support Processes, Operational Innovation, Competitive Priorities, Globalization

Week 02

Process StrategyProcess Decisions, Process Structure in Services, Process Structure in Manufacturing, Customer Involvement, Resource Flexibility, Capital Intensity, Flexible Automation, Strategic Fit, Change Strategies, Case Study

Week 03

Process AnalysisIntroduction, Systematic Approach (6 Steps) for Analysis, Documentation of Process, Process Improvement, Work Measurement Techniques, Performance Evaluation, Process Redesigning, Managing Processes, Case Study

Week 04

Quality & PerformanceIntroduction, Costs of Quality, Total Quality Management, Quality & Performance, Six Sigma, Acceptable Sampling, Statistical Process Control, Process Capability, ISO Standards, Experiential Learning: Statistical Process Control

Week 05 Capacity Planning

Planning Long-Term capacity, Capacity Timing & Sizing, Downsizing Capacity, Expansionist Capacity Strategy, Systematic Capacity Decisions & Planning Tools, Case Study

Week 06 Constraint Management

Theory of Constraints, Identifying & Managing Bottlenecks, Constraint Management, Drum-Buffer-Rope System, Line Process, Experiential Learning: Min-Yo Garment Company

Week 07 Lean Systems

Introduction, Lean Systems Approach, Supply Chain & Lean Systems, Continuous Improvement, Process Considerations, Lean System Layouts, Kanban System, Value Stream Mapping, Operational Benefits, Case Study

Week08 Mid Term

Week 09 Supply Chain

Supply Chain Designs, Service & Manufacturing Supply Chain, Inventory & Supply Chains, Supply chain Performance,Mass Customization, Outsourcing Processes, Strategic Implications, Experiential Learning: Sonic Distributors

Week 10 Location

BMW-Location Decisions, Factors affecting Location, GIS-Location Decisions, Locating Single Facility, Network of Facilities, Case Study

Week 11 Inventory Management

Inventory Management Overview, Economic Order Quantity, Inventory Control System, Inventory Management System, Experiential Learning: Swift Electronic Supply, Inc.

Week

12 Forecasting

Introduction, Demand Patterns, Making Forecasts, Judgment Methods, CPFR-Planning Performance, Linear Regression, Time-Series Method, Multiple Techniques, Case Study

Week

13 Operations Scheduling

Planning & Scheduling, Stages in Ops Planning & Scheduling,Managing Demand and Revenue, Sales & Operations Plans, Inventory Anticipation, Scheduling, Case Study

Week

14Resource Planning Introduction, Enterprise Resource Planning, Dependent

Demand, Bill of Materials, Master Production Scheduling, Inventory Record, Case Study: Flashy Flashers, Inc.

Week1

5 Project Presentations

Recommended Text Book1. Operations Management, R. Dan Reid & Nada R. Sanders, latest Edition, Wiley.2. Jay Heizer & Barry Render, Operations Management, Latest Edition, Prentice Hall

Curriculum of BBA (Hons) P-IV

Course DetailsCourse Name: Business Research MethodsCourse Code: 602Credit Hours: 3 Credit Hours (per week)

Course Description/ObjectiveThis course is designed to give an overview of the principles and methods of business research: identification of research question, development of theoretical framework and model, securing the respondents, making a test investigation, sampling, collecting data, types and errors of collected data, tabulating and analyzing the information, interpreting the findings and stating the conclusion through a series of class projects.

Learning OutcomesBy the end of this course it is expected that the student will be able to:

Recognize the importance of research as a first step in Business Studies. Translate basic/applied business issues into appropriate academic research questions. Understand the links between the issues being investigated and the method of investigation. Use different software for statistical analysis & interpretation including SPSS, Amos, E-Views Understand and apply the skills required to design and conduct research studies using qualitative

and/or survey methods. Acquire the ability to interpret research results and establish the substantive meaning and

implications of the findings for managerial practice.

Course Contents (Plan)

Week 01

Role of Business ResearchScope of Business Research, Basic and Applied Research, Business Research Value, Need of Business Research: Time Constraints, Data Available, Decision Nature & Costs-Benefits

Week 02

Research ProcessDecision Making: Certainty, Uncertainty & Ambiguity, Research Types: Exploratory, Descriptive & Causal Research, Stages in Research Process, Research Project v/s Program

Week 03

Problem Definition and Research Proposal

Nature & Importance of Business Problem, Process of Problem Definition, Research Proposal, Anticipating Outcomes

Week 04

Exploratory Research and Qualitative Analysis

Exploratory Research, Diagnosing Situation, Screening and Discovering Ideas, Experience Surveys & Secondary Data

Week 05 Secondary Data

Introducing Secondary Data, Advantages & Disadvantages, Secondary Research Design: Fact Finding and Model Building, Data Mining, Sources of Secondary Data

Week 06 Survey Research

Nature of Surveys, Objectives & Advantages of Survey, Errors: Random, Systematic, Non-response, Bias, Data –Process, and Administrative Error, Rule of Thumb

Week 07 Basic Methods used in

Survey Research

Media: Human & Electronic Interaction, Personal Interviews: Advantages & Disadvantages, Telephone Interviews: Strengths & Weaknesses, Self-Administered Questionnaires,Appropriate Design, Pretests, Ethical Issues

Week08

Mid Term

Week 09 Measurement and Scaling

Basic Concepts, Rules of Measurement, Scales Types: Nominal, Ordinal, Interval & Ratio Scale, Mathematical and Statistical Analysis, Reliability, Validity & Sensitivity

Week 10 Sampling

Defining Sampling, Need of Sampling, Sampling Concepts, Random Sampling & Nonsampling Error, Nonprobability and Probability Sampling, Appropriate Sample Design

Week 11 Editing and Coding

Data Analysis Overview, Editing: Field, In-House, Coding, Pitfalls & Pretesting Edit, Coding: Data Matrix, Code Construction, Code Scheme, Recoding & Error Checking

Week

12 Univariate StatisticsStating Hypothesis, Hypothesis Testing, Statistical Techniques, t-Distribution, Goodness of Fit (Chi-Square)

Week

13Bivariate Analysis: Tests of Differences

Appropriate Test of Differences, Cross-Tabulation: Chi-Square Test, t-Test, z-Test, ANOVA, F-Test

Week

14Bivariate Analysis: Measures of Association

Basics, Simple Correlation Coefficient, Regression Analysis: Least-Square, Regression Line, Statistical Significance

Week1

5 Project Presentations

Recommended Text BookWilliam G. Zikmund, Business Research Methods, Latest Edition, Thomson Learning

Curriculum of BBA (Hons) P-IV

Course DetailsCourse Name: Business PolicyCourse Code: 603Credit Hours: 3 Credit Hours (per week)

Course Description/Objective

This course builds on the knowledge, theories, skills, and techniques derived from all previous courses. Analysis and diagnosis of business problems will be applied in order to formulate strategies, tactics, plans, and policies for the improvement of organizational performance. The prime objective of this course is to develop a well-defined approach for solving the technical, economic, and human problems of management.

Learning OutcomesBy the end of this course it is expected that the student will be able to develop good skills for analyzing and diagnosing any business problems at hand in order to formulate strategies, tactics, plans, and policies for the improvement of organizational performance.

Course Contents (Plan)Week 01

Dynamics of Business and Economics

Introduction, Nature of Business, Economic Foundations, Ethics & Social Responsibility, Entrepreneurship in Action

Week 02

Business Ethics and Social Responsibility

Introduction, Role of Ethics & Social Responsibility, Ethical Issues, Ethical Decisions, ethical Behavior, Nature & Issues of Social Responsibility, Entrepreneurship in Action

Week 03

Organizing BusinessIntroduction, Sole Proprietorships: Advantages & Disadvants. Partnerships: Types, Articles, Pros & Cons, Corporations, Other Ownerships, Trends in Mergers & Acquisition

Week 04

SMEs, Entrepreneurship & Franchising

Introduction, Nature of Entrepreneurship & Small Business, Advantages & Disadvantages of Small-Business, Starting a Small-Business, Future of Small-Business

Week 05

Managing Quality & Competitiveness

Introduction, Nature & Importance of Management, Management Functions, Types of Management, Management Skills and Decision Making

Week 06

Organization, Teamwork, and Communication

Introduction, Organizational Culture, Organizational Structure, Assigning Tasks & Responsibility, Forms of Organizational Structure, Groups and Teams, Organizational Communications

Week 07 Workforce Motivation

Introduction, Nature of Human, Motivational Perspectives, Motivational Theories, Strategies for Employee Motivation, Entrepreneurship in Action

Week08

Mid Term

Week 09

Human Resource Management

Introduction, Nature of HRM, Planning HR, Recruitment & Selection, Developing & Compensating Workforce, Managing Unionized Staff, Workforce Diversity

Week 10

Customer-Driven Marketing

Introduction, Nature of Marketing, Marketing Concept, Marketing Strategy, Market Research, Buyer Behavior

Digital Marketing & Introduction, Digital Marketing, Benefits of Digital

Week 11 Social Networking

Communication, Digital Media and Marketing Mix, Types & Uses of Digital Media

Week

12Accounting and Financial Statements

Introduction, Nature of Accounting, Accounting Process, Financial Statements, Ratio Analysis, Financial Crisis Impact

Week

13Money and the Financial System

Introduction, Money & Financial System, Functions of Money, Characteristics & Types of Money

Week

14 Financial ManagementIntroduction, Current Assets & Liabilities, Fixed Assets, Long- Term Liabilities, Investment Banking & Market Securities

Week1

5 Project Presentations

Recommended Text BookPaperback O. C. Ferrell and Geoffrey Hirt. Business: A Changing World. (Latest) Edition. McGraw-Hill

Reference BookDr Pandey and Rastogi, Business Policy, King Books, Educational Publishers, Delhi

Curriculum of BBA (Hons) P-IV

Course DetailsCourse Name: EntrepreneurshipCourse Code: 604Credit Hours: 3 Credit Hours (per week)

Course Description/ObjectiveThis course of Entrepreneurship has been designed to provide the participants with an overall understanding of the concept of entrepreneurship and small business management. Participants will be prepared to start, survive, and succeed in their own businesses. It is hoped that participation in this course will orient them towards thinking and acting more entrepreneurially and creatively in the big business ambiance. The course puts a strong emphasis on the development of a real world, workable, implementable business plan that applies the proper methods, techniques and skills needed for successfully developing and growing a new venture. The students must write at a top level, argue the potential of their ideas, and convince investors that their ideas are worth being born in the market place.

Learning OutcomesAfter completing this course participants must be able to:

Develop an idea for a new venture. Research its potential and understand the risks associated. Undertake marketing, positioning and customer development. Prepare an analysis of the financial requirements and build a financial strategy. Plan for the execution and management of all the relevant functional areas. Develop a comprehensive business plan for their venture.

Course Contents (Plan)

Week 01

Entrepreneurship: An Evolving Concept

Entrepreneurship – A perspective, Emerging Trends: Internet & E-Commerce, Entrepreneurship opportunities, Evolution of Entrepreneurship, Myths & approaches to entrepreneurship

Week 02

Strategic Business PlanComparative analysis, Entrepreneurship in other countries, Strategic Objectives, Competitor Analysis, STP Strategies, Marketing Mix Strategies

Week 03

Entrepreneurial Perspective

Entrepreneurial Perspective, Dark side of Entrepreneurship, Entrepreneurial Motivation, Entrepreneurial perspective - corporate entrepreneurship, Social entrepreneurship and Ethical entrepreneurship

Week 04

InnovationOpportunity Identification, Entrepreneurial Imagination and Creativity, Role of Creative Thinking, Arenas in Which People Are Creative, Innovation & Entrepreneur, Innovation Process

Week 05 Entrepreneurial Ventures

Pathways to New Ventures for Entrepreneurs, Creating New Ventures, Acquiring an Established Entrepreneurial Venture,Franchising: The Hybrid

Week 06 Legal challenges

Legal Challenges for the Entrepreneurial Venture, Intellectual Property Protection: Patents, Copyrights &Trademarks, Sole Proprietorships, Partnerships, Corporations, Specific Forms of Partnerships and Corporations, Understanding Bankruptcy

Week 07 Entrepreneurial Plan

The Challenge of New- Venture Start-Ups, Pitfalls in Selecting New Ventures, Critical Factors for New-Venture Development, Why New Ventures Fail, The Evaluation Process

Week08 Mid Term

Week 09 Marketing Challenges

Marketing Concept for Entrepreneurs, Marketing Research, Inhibitors to Marketing Research, Internet Marketing, Developing the Marketing Concept, Developing a Marketing Plan, Pricing Strategies

Week 10 Financial Preparation

Financial Information, Financial Statements, Preparing Financial Budgets, Pro Forma Statements, Capital Budgeting, Break-Even Analysis, Ratio Analysis

Week 11 Effective Business Plan

Business Plan, Pitfalls to Avoid in Planning, Benefits of a Business Plan, Developing a Well- Conceived Business PlanElements of a Business Plan, Updating the Business PlanPresentation of the Business Plan: The “Pitch”

Week1

Strategic Entrepreneurial Growth

Strategic Planning, Lack & Value of Strategic Planning, Managing Entrepreneurial Growth, Venture Development Stages, Building the Adaptive Firm, Entrepreneurial Style to a

2 Managerial Approach, Managing Growing Ventures

Week1

3Valuation of Venture

Business Valuation, Acquiring a Venture, Due Diligence, Analyzing the Business, Establishing a Firm’s Value, Term Sheets in Venture Valuation, Valuation Process

Week1

4

Harvesting the Entrepreneurial Venture

Harvesting the Venture, The Management Succession Strategy, Key Factors in Succession

Week1

5 Project Presentations

Recommended Text BookEntrepreneurship – Theory Process Practice, Donald F. Koratko latest, EditionEntrepreneurship, Robert D., Mathew & Micheal P., Latest edition, McGraw Hill