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Subtypes of Unmotivated Smokers 1
Identification of Three Different Types of Smokers Who Are Not Motivated to Quit:
Results from a Latent Class Analysis
Subtypes of Unmotivated Smokers 2
Abstract
Objective: The majority of smokers are not motivated to quit within 30 days. We examined
whether these smokers are a homogeneous group, hypothesizing that subtypes of unmotivated
smokers could be identified. Methods: 500 smokers not ready to quit within 30 days
completed an online survey assessing variables known to be associated with quitting.
Results: Latent Class Analysis revealed three unmotivated smoker subtypes. ‘Health-
Concerned Smokers,’ (HCS; n=166) had a significantly greater proportion of previous
smoking-related illness and high risk perceptions. ‘Smokers with Psychosocial Barriers’
(SPB, n=192) had a significantly greater proportion of younger smokers, partners who
smoked, other household smokers, and children. ‘Unconvinced Smokers’ (UCS, n=142) had
the lowest proportion of those who: were motivated/confident to quit, had smoking-related
illnesses, and perceived the risks of smoking/benefits of quitting. UCS had the highest
proportion with optimistic bias, and no prior quit attempts. A greater proportion of HCS had
high motivation to quit vs. SPB and UCS. In model validation, 60.6% of UCS said they
‘never plan to quit’ vs. 31.8% of SPB and 22.3% of HCS; SPB and HCS had lower odds of
never planning to quit vs. UCS. Of those who plan on quitting at some point, 75.2% of HCS
and 62.6% of SPB plan on quitting within 1 year, vs. 46.4% of UCS; the cumulative odds of
planning to quit later were higher among UCS. Conclusions: Smokers who are not
motivated to quit are not a homogeneous group; tailored intervention approaches and targeted
messages might be needed to motivate quitting.
Keywords: Smoking; Motivation; Latent Class Analysis
Subtypes of Unmotivated Smokers 3
Introduction
Although the prevalence of smoking in the United States has declined to 15%
(Centers for Disease Control and Prevention, 2015), and 70% of smokers want to stop
smoking at some point (Centers for Disease Control and Prevention, 2011), two questions
remain: 1) how can motivation to quit be accelerated before smoking-related illness occurs
(or worsens) among the 70% of smokers who want to quit at some point, and 2) how can the
remaining 30% who never see themselves quitting smoking be encouraged to try to quit
smoking? Very little is known about the characteristics of smokers who are not ready to quit.
Currently available evidenced-based treatments are specifically designed for smokers
who are ready to quit within 30 days, which constitute only 12% of smokers (Office for
National Statistics, 2009). Similarly, the majority of research trials recruit only smokers who
are interested in quitting within 30 days, excluding all others. It cannot be assumed that
interventions that are effective for smokers who are motivated to quit will be effective for
those who are not motivated to quit, because there are important differences in demographic,
psychosocial and smoking behavior characteristics between these two groups (Bartlett,
Borrelli, Armitage, Tooley, & Wearden, 2015; Borrelli, Bartlett, Tooley, Armitage, &
Wearden, 2015; Christiansen, Reeder, TerBeek, Fiore, & Baker, 2015). Therefore, while we
have a good understanding of what will help smokers who want to quit smoking do so, it is
unclear what interventions might be most appropriate to utilize with smokers who are not
motivated to quit.
It is important to characterize smokers who are not motivated to quit by examining
within-group differences so that interventions can be designed to be more effective and
efficient. The first step in this process is to determine whether smokers who are not motivated
to quit are a homogeneous group (necessitating a singular intervention approach) or whether
they are comprised of distinct subgroups (which may warrant differential intervention
Subtypes of Unmotivated Smokers 4
approaches and messages). In general, smoking cessation studies have shown that tailored
smoking cessation interventions outperform non-tailored interventions (e.g., Armitage &
Arden, 2008; Westmaas, Bontemps-Jones, Hendrinks, Kim, & Abroms, 2017; Head, Noar,
Iannarino, & Grant, 2013), with less support for tailoring using only stage of change (Cahill,
Lancaster, & Green, 2010).
Previous studies have found evidence for subtypes of smokers who are not motivated
to quit, but include only smokers who were participating in smoking cessation trials and a set
of variables limited to the Transtheoretical Model (Norman, Velicer, Fava, & Prochaska,
2000; Schorr et al., 2008). For example, Schorr, et al. (2008) identified four subtypes of
smokers in the precontemplation stage (do not plan on quitting in the next 6 months) based on
two variables from the Transtheoretical model (pros and cons of non-smoking and self-
efficacy to quit smoking). The four clusters were: 1) Progressive smokers (balanced on pros
and cons of non-smoking but indicated higher overall pros and cons and self-efficacy than
other clusters, 2) Immotive smokers (low self-efficacy, high cons of non-smoking, and
moderate pros of non-smoking compared to other clusters), 3) Disengaged pessimistic
smokers (low pros and cons of nonsmoking and low self-efficacy), and 4) Disengaged
optimistic smokers (low pros and cons of non-smoking and high self-efficacy). These
findings validated the results of a study by Norman et al. (2000). However, the Schorr et al.
(2008) and the Norman et al. (2000) trials included only smokers who were participating in
smoking cessation trials. In fact, all prior studies on subtyping smokers who are not
motivated to quit have used a restricted set of variables guided solely by the Transtheoretical
Model and limited to the pros and cons of smoking (Bommele et al., 2015), temptations to
smoke (Anatchkova, Velicer, & Prochaska, 2006; Norman, et al., 2000), or self-efficacy
(Dijkstra & De Vries, 2000; Schorr, et al., 2008). Thus, other important determinants of
smoking could have been overlooked (Armitage, 2009, 2015; Borrelli, 2010). Other studies
Subtypes of Unmotivated Smokers 5
on subtyping smokers conduct analyses on data that are more than 15 years old (Balmford,
Borland, & Burney, 2008), and smokers who are unmotivated to quit today may be
phenotypically different from those in past studies (e.g., following bans of smoking in public
places).
The present paper uses Latent Class Analysis (LCA) to examine whether distinct
subgroups of smokers who are not motivated to quit can be derived empirically, exploring
differential profiles based on a variety of demographic (Caine, Smith, Beasley, & Brown,
2012; Monden, de Graaf, & Kraaykamp, 2003; Schuck, Otten, Kleinjan, Bricker, & Engels,
2014), psychosocial (Borrelli, Hayes, Dunsiger, & Fava, 2010; Borrelli & Mermelstein, 1994;
Ho, Alnashri, Rohde, Murphy, & Doyle, 2015; Savoy et al., 2014; Schuck, et al., 2014;
Stockings et al., 2013) and smoking behavior (Broms, Silventoinen, Lahelma, Koskenvuo, &
Kaprio, 2004; Tzelepis et al., 2013; Zhou et al., 2009) variables that have been shown to be
associated with smoking. We defined smokers as “unmotivated to quit” if they were not
ready to quit within 30 days, in order to be consistent with systematic reviews (Asfar, Ebbert,
Klesges, & Relyea, 2011), nationwide surveys, and other studies on smokers who are not
motivated to quit (Carpenter, Alberg, Gray, & Saladin, 2010; Carpenter, Hughes, Solomon, &
Callas, 2004). We also chose this definition because the majority of clinical trials exclude
smokers who are not motivated to quit within 30 days, so there is a dearth of information on
this group of smokers.
We hypothesized that there are latent variables that define different subtypes of
smokers who are not ready to quit within 30 days; that smokers within subtypes are similar
with respect to their attitudes and behaviors regarding smoking; and that smokers between
subtypes are different on these variables. We also conducted model validation by examining
differences on variables extraneous to the LCA analysis. Specifically, we examined
differences between the subtypes in their estimated timeline for quitting smoking, as well as
Subtypes of Unmotivated Smokers 6
differences in whether or not they ever see themselves quitting. Exploring the differential
profiles of subtypes of smokers could help to tailor intervention programs and deliver more
effective interventions to smokers who are not motivated to quit.
Materials and Methods
Study Participants
The sample was recruited as part of a larger cross-sectional study on smokers’
motivation to quit. In order to be eligible for the study, participants had to be 18 years or
older and current regular smokers (defined as smoking ≥3 tobacco cigarettes per day and at
least 100 cigarettes in their lifetime). For the current study, we analyzed participants (n =500)
who reported that they did not plan to quit smoking within 30 days (n = 250 from the UK, n =
250 from the US).
Procedure
Participants were recruited by Toluna, Inc to complete an online survey. Participants
first completed an online screener to determine study eligibility and if they were eligible, they
viewed an online consent form. Those who agreed with the terms of the consent form
indicated their consent by clicking an “agree” button, after which they were directed to the
survey. Of those who completed the screener and were eligible to participate, 42 did not
complete the questionnaire. Of those who completed the questionnaire, each respondent was
checked and verified as unique. Participants were removed from the data if they selected the
same response option uniformly (n =8), completed the survey in less than half the median
completion time (n =24), or responded randomly (n = 0). These quality criteria represent best
practice in the industry (World Association for Social, Opinion and Market Research & the
Global Research Business Network, 2015) and could indicate poor quality responses
(Malhotra, 2008). We compared non-completers (n=42 who completed the screener but not
the questionnaire) with those who completed the questionnaire and found no significant
Subtypes of Unmotivated Smokers 7
differences in age (t (540) = .91, p=.36), cigarettes smoked per day (t (540) = -.36, p=.72) or
gender χ2 (1) = 1.43, p = .15).
Participants were given ‘panel points’ for completion, which can be exchanged for
vouchers, cash, or a lottery on the Toluna, Inc. website. Toluna, Inc abides by international
standards of data security and protection (e.g. ESOMAR and ISO27001) and only
anonymized data were transferred to the research team. Ethical approval for the study was
obtained from both the institutions involved in the study (The Miriam Hospital and The
University of Manchester).
Measures
Demographics: Gender, age (<40 years vs. <40 years), race/ethnicity (minority vs. other),
marital status (partnered vs. not), employment (full- or part-time) and number of children in
the home (>1 vs. none) were assessed.
Smoking Behavior. The number of cigarettes smoked per day was dichotomized into ‘>10
cigarettes per day’ vs. ‘< 10 cigarettes per day1.’ This cut-off has been commonly used to
discriminate light vs. heavy smokers (Ahluwalia et al., 2006; Salgado-Garcia, Cooper, &
Taylor, 2013). Nicotine dependence (Heatherton, Kozlowski, Frecker, & Fagerstrom, 1991)
was assessed by whether or not participants smoked within 30 minutes of waking (yes/no)
because this single item is highly correlated with the full Fagerstrom Test for Nicotine
Dependence (Baker et al., 2007). Participants indicated whether they had ever tried to quit
smoking for 24 hours because they were trying to quit smoking (yes/no), whether they had a
partner or spouse who smoked (yes/no), and the number of smokers in the home besides
themselves (0 vs. 1 or more). Smoking-related health status was assessed by two items
assessing current or past illness caused or made worse by smoking (yes/no).
Psychosocial variables: Although participants were screened into the study because they had
‘no plans to quit within 30 days’, we wanted to assess the level of motivation to quit smoking
Subtypes of Unmotivated Smokers 8
among our sample even though they are not behaviorally ready to quit within 30 days.
Motivation to quit was assessed with the question ‘Right now, how much do you want to quit
smoking?’ measured on a continuous 10-point scale ranging from “1” ‘do not want to quit’ to
“10” ‘very much want to quit.’ Confidence to quit was assessed with the question ‘Right
now, how confident are you that you can stop smoking?’ measured on a continuous 10-point
scale ranging from “1” ‘not at all confident’ to “10” ‘very confident to quit’ smoking.”
Motivation and confidence scales were each dichotomized as >5 vs. 5 or less. Because there
was no empirical guidance from the literature, these scales were dichotomized, a priori, at the
mid-point. Depressed mood was measured by the 10-item Center for Epidemiologic Studies
Depression Scale (CESD10). Analyses used the validated cut off of >10 to indicate
depression (Andresen, Malmgren, Carter, & Patrick, 1994).
Risk Perception of Smoking. Perceived vulnerability (degree to which the smoker feels
vulnerable to the health effects of smoking) was measured with three items assessing
perceived risk of heart disease, lung cancer, and other lung disease. Each of the three diseases
were assessed on a 7-point scale ranging from “1” ‘no chance’ to “7” ‘certain to happen’
dichotomized as having an average of >4 across the three items vs. an average of 4 or less.
(Borrelli, Hayes, et al., 2010). Precaution effectiveness (degree to which the smoker believes
that quitting will have health benefits) was measured with three items assessing the
anticipated benefits of quitting smoking on heart disease, lung cancer and other lung disease.
Each of the three diseases were assessed on a 5-point scale ranging from “1” ‘no decrease in
risk’ to “5” ‘complete elimination of risk’ dichotomized as having an average of >3 across
the three items vs. an average of 3 or less (Borrelli, Hayes, et al., 2010). Optimistic bias
(smoker’s belief that they are at less risk than other smokers) was assessed by three items
regarding whether their chances of having heart disease, lung cancer or other lung disease
was lower or higher than other smokers (Borrelli, Hayes, et al., 2010). Optimistic bias was
Subtypes of Unmotivated Smokers 9
also assessed with the question ‘if you were to develop an illness from your smoking, do you
think it would be: “1” ‘less serious than the illnesses typically developed by smokers’, “2”
‘more serious’, or “3” ‘about the same as what happens to other smokers’ and dichotomized
as ‘as or more serious than other smokers’ vs. ‘less serious than other smokers’ (Borrelli,
Hayes, et al., 2010).
External validation variables: We did not include the following variables in the LCA analysis
so that we could assess whether the LCA subgroups had patterns that would provide some
support for class membership. Participants were asked whether or not they ever saw
themselves quitting (yes/no), and, of those who said ‘yes,’ they indicated their how soon they
planned to quit: ‘1- 6 months’, ‘7-11 months’, ‘1-5 years’, ‘6 or more years.’
Statistical Analysis
Latent class analysis (LCA) was used to explore the presence of distinct subgroups of
unmotivated smokers and characterize the classes. LCA identifies mutually exclusive discrete
latent variables derived from two or more observed indicators. LCA utilizes categorical data
in a mixture model discriminated by latent variables. LCA was performed in R (Version
3.1.0) using the poLCA package. The approach employed by poLCA uses the Expectation
Maximization (EM) and Newton-Raphson algorithms to estimate model parameters for
polytomous variables.
The LCA method requires specification of the number of classes prior to performing
analysis. Given that this was an exploratory analysis, we did not have a priori knowledge
of the number of latent classes and the corresponding ideal sample size. While there is no
formal approach to calculating sample sizes for LCA, Dziak and colleagues (2014) performed
simulations to identify sample sizes for detecting the appropriate number of classes. Using
these guidelines, for the range of classes considered (2 to 6 classes) with a moderate effect
size, a sample size of at least 450 participants is estimated to be appropriate. This further
Subtypes of Unmotivated Smokers 10
aligns with sample sizes in simulated and LCA studies using primary data collection (e.g.
Rosa, Aloise-Young, & Henry; 2014 and Bommele, Kleinjan, Schoenmakers, Burk, van den
Eijnden, & van de Mheen; 2015).
Various criteria to identify the number of classes in LCA models have been
recommended, such as the Bayesian Information Criterion (BIC; Schwartz, 1978) and
Akaike’s Information Criterion (AIC; Akaike, 1987). Studies have shown that the BIC is
strongest indicator of number of classes (Collins, Fidler, Wugalter, & Long, 1993; Hagenaars
& McCutcheon, 2002; Kass & Raftery, 1995; Keribin, 1998; Nylund, Asparouhov, &
Muthen, 2007), thus the BIC was the primary criterion for deciding on the number of classes
in the current study, with AIC considered secondarily (Nylund, et al., 2007). The BIC was
examined across 1000 iterations of LCA model-fitting for each of k=2 to k=7 number of
classes, to ensure a global minimum was found. A smaller BIC suggests a better fit (Kass &
Raftery, 1995). The AIC was considered in the same manner. Variables that were
hypothesized to be important for discriminating subtypes of smokers were identified a priori.
Model covariates were ethnicity, gender, country and age.
After fitting 1,000 iterations of k=2 to k=7 classes, the average of each model fit
criteria was taken across the iterations and the number of classes was chosen primarily based
on the smallest mean BIC across iterations. The final model was chosen within the
appropriate number of classes as the model with the smallest BIC in the 1,000 iterations. The
variables used in identifying the classes were then utilized to characterize each of the classes,
conditional on the covariates. Specifically, the class-conditional response probabilities for
each variable among the individuals in each class were calculated. These could then be used
to draw conclusions on the underlying classes of smokers.
As a validation of the LCA classification, we compared the classes on the two
external measures which were excluded from model fitting (whether or not they ever saw
Subtypes of Unmotivated Smokers 11
themselves quitting and when they planned to quit). We tested the association between the
LCA classes and whether or not an individual ever planned to quit smoking using logistic
regression. We also tested the association between the classes and how soon an individual
planned to quit smoking (among those who did not say they ‘never’ plan on quitting
smoking). We used ordinal regression with cumulative probabilities (non-parallel cumulative
logit) in order to preserve the ordering between unequally spaced ‘time to quit’ categories.
Results
Class Membership
The BIC reached its minimum, on average, in the 3-class model (Table 1), and was
therefore chosen as the appropriate number of classes. The four class model had the second
smallest average BIC; however, the entropies were similar so the 3-class model was retained.
Demographic characteristics of the sample (Table 2, 1 st column)
Participants were 50.3 years old on average (SD=14.1), 42.8% male, 50% residing in
the US, 90.0% were White, 72.6% had at least a high-school education, 49.0% were in
employed and 59.8% were partnered. Participants smoked an average of 17.3 cigarettes/day
(SD = 12.6) and 75.0% smoked their first cigarette within 30 minutes of waking.
Observed predictor characteristics of the model classes
Table 3 presents the estimated class-conditional response probabilities and tests for
proportion between classes. Based on the pattern of item endorsement, the classes were
labelled as follows: Class 1 (n=142): Unconvinced Smokers (UCS); Class 2 (n=192):
Smokers with Psychosocial Barriers (SPB); Class 3 (n=166) Health Concerned Smokers
(HCS).
Compared with each of the other two classes, HCS had a significantly greater
proportion of people with past smoking-related illnesses, high perceived risk for developing
Subtypes of Unmotivated Smokers 12
smoking-related illnesses, and, although the entire sample was not behaviorally ready to quit
within 30 days, HCS had higher motivation to quit smoking. Compared with UCS, HCS had
a significantly greater proportion of those who reported current smoking-related illness and a
significantly lower proportion of optimistically biased smokers. HCS and SPB were similar
in that they had twice the proportion of smokers who tried to quit in the past year and twice
the proportion of depressed smokers vs. UCS.
SPB had a high proportion of partners who smoked (89.4%), universally reported that
there was another smoker in the home besides themselves, and were more likely to have
children in the home vs the other two classes. There were several variables on which the
proportion of SPB fell in between HCS and UCS (past smoking related illness, perceived
vulnerability, optimistic bias, and motivation to quit) resulting in a profile that was more
favorable towards quitting than UCS and less favorable towards quitting than HCS.
Approximately half of SPB (51.5%) and HCS (48.6%) reported CESD10 scores that were
consistent with depression, vs. 20.8% in UCS.
Compared with each of the other two classes, UCS had a significantly higher
proportion of smokers with lower motivation and confidence to quit smoking, as well as
smokers who never made a quit attempt. UCS also had a significantly lower proportion of
smokers who: tried to quit in the past year, reported past or current smoking-related illness,
had children in the home, believed they were at risk for smoking-related illnesses and
believed that the risks of smoking could be attenuated by quitting. UCS also had significantly
greater proportion who believed that they were at less risk of developing a smoking-related
illness than the typical smoker vs. SPB and HCS. UCS had the lowest proportion of those
who were dependent upon nicotine and the lowest proportion of those who were depressed.
UCS had a greater proportion of men, smokers who were over 40 years of age, and those who
were unemployed (Table 2).
Subtypes of Unmotivated Smokers 13
Class Validation Analyses
As a validation of the classification, we compared the three classes on the two
external measures that were not included in the LCA model. We hypothesized that the odds
of smokers who ‘never see themselves quitting’ would be highest among UCS, followed by
SPB and HCS smokers, respectively. 184 participants reported that they ‘never see
themselves quitting:’ 60.6% of UCS never saw themselves quitting compared with 31.8% of
smokers in SPB and 22.3% of smokers in HCS. We fit a logistic regression model with UCS
as the reference class and never seeing oneself quit as the outcome. As hypothesized, the
odds of SPB (OR=0.30, Z=-5.16, p=<0.001) and HCS (OR=0.19, Z=-6.62, p=<0.001) never
seeing themselves quitting smoking were significantly lower than UCS. HCS had lower odds
of never seeing themselves quit smoking than SPB (OR=0.62, Z=-2.00, p=0.05).
We further hypothesized that, among smokers who see themselves quitting smoking
at some point in the future (HCS n=129; SPB n=131; UCS n=56), UCS would have greater
odds of planning to quit at a later time point than HCS and SPB. We fit a cumulative logits
model to compare the cumulative change in odds between the four categories of time
planning to quit, with UCS as the reference class. As hypothesized, the estimated odds of
planning to quit at later time periods versus sooner time periods were lower among SPB and
HCS versus UCS. The odds of an individual planning on quitting smoking in 6 or more years
versus 5 years or less was 0.47 times lower for SPB (Z=-1.30, p=0.19) and 0.48 times lower
for HCS (Z=-1.27, p=0.20) versus those in the UCS class. The odds of planning to quit in 1
year or more versus less than 1 year was significantly lower in both SPB (OR=.52, Z=-2.04,
p=0.04) and HCS (OR=.28, Z=-3.72, p<0.001) versus UCS. The odds of planning to quit in a
time period > 6 months versus within the next 6 months was significantly lower for HCS
(OR=0.51, Z=-2.05, p=0.04) compared to UCS. Comparing HCS and SPB, the odds of
planning to quit at 1 year or longer versus less than 1 year was 0.55 times lower for HCS as
Subtypes of Unmotivated Smokers 14
compared to SPB (Z=-2.18, p=0.03). Other model comparisons between HCS and SPB were
not statistically significant.
Discussion
The present paper uses LCA to examine whether distinct subgroups of smokers who
are not motivated to quit can be empirically derived. We explored differential profiles based
on a variety of psychosocial and smoking behavior variables previously shown to be
associated with quitting smoking. Prior research on subtyping smokers has examined only a
limited range of variables associated with the Transtheoretical Model (Anatchkova, et al.,
2006; Bommele, et al., 2015; Dijkstra & De Vries, 2000; Norman, et al., 2000), smokers
participating in intervention studies (Norman, et al., 2000; Schorr, et al., 2008; Smit, Hoving,
& de Vries, 2010), and college students (Rosa, Aloise-Young, & Henry, 2014). These studies
found four (Anatchkova, et al., 2006; Schorr, et al., 2008; Norman, et al., 2000), five
(Dijkstra & De Vries, 2000), or six (Bommele, et al., 2015) clusters of smokers, but only a
few variables from one theoretical model were examined as discriminating factors. We
hypothesized that because smoking behavior is so complex (particularly among those who are
not ready to quit), a broader constellation of variables would be needed to adequately capture
the phenomena of interest.
We found evidence to support three distinct subtypes of unmotivated smokers, with
each class having defining features that were significantly different from each of the other
two classes. HCS had a profile that was most favorable towards quitting smoking (previous
and current smoking-related illness, smoking-related risk perceptions, and motivation to
quit), whereas UCS had a profile that was least favorable towards quitting smoking (low
motivation and confidence to quit, low perception of smoking-related risks, optimistically
biased, few anticipated benefits of quitting, few quit attempts). HCS had twice as many
Subtypes of Unmotivated Smokers 15
smokers with lifetime and past year quit attempts vs. UCS. These patterns were validated by
our findings that UCS were more likely to never see themselves quitting vs. HCS, and that, of
those who plan on quitting at some point, UCS planned to quit at later time points than HCS.
These patterns indicate that HCS may be the ‘low hanging fruit’ and perhaps
responsive to proactive, low cost interventions. Because a high proportion of HCS have
medical comorbidities due to smoking, identification of these smokers through electronic
health records and inviting them to use a smoking cessation service or quit line (Fu et al.,
2014; Haas et al., 2015) may be particularly effective for HCS. Other proactive options such
as integrating smoking cessation through existing medical infrastructures such as home health
care (Borrelli et al., 2005), dental settings (Omana-Cepeda, Jane-Salas, Estrugo-Devesa,
Chimenos-Kustner, & Lopez-Lopez, 2016), hospitalization (Rigotti et al., 2014) or primary
care (Naughton et al., 2014) might also be effective. Presenting biomarker feedback on the
effects of smoking on their health could be ‘preaching to the choir,’ because our analyses
showed that a substantial proportion of HCS were already convinced of the health effects of
smoking. Given that half of HCS had CESD scores consistent with depression, it would be
important to screen for mood changes before and after quit attempts, as well as to provide
mood management strategies prophylactically.
UCS might not achieve benefit from interventions focused on building risk perception
regarding the health effects of smoking, given their low risk perception, high optimistic bias,
and lack of experience with smoking-related illness. However, it might be possible to
‘trigger’ quit attempts by offering external cues to quit (Nicotine Replacement Therapy,
Quitlines) and ‘practice quit attempts’ rather than waiting for internal cues, such as sufficient
motivation (Carpenter et al., 2011; Jardin et al., 2014). Smoking reduction may be more
attractive to UCS than strict cessation (Shiffman et al., 2007), and may help build confidence
to quit and increase perceived anticipated benefits of quitting, both of which were low among
Subtypes of Unmotivated Smokers 16
UCS. However, the effect of reduction on future cessation rates is unclear (Hughes &
Carpenter, 2006; Schauer, Malarcher, & Babb, 2015). Another possibility is to design
interventions that target factors that hinder smoking cessation, such as employment,
education and housing (Haas, et al., 2015). This may be a particularly effective approach for
UCS, given that more than half were unemployed. Finally, because UCS do not have
experience with smoking-related illness, they are less likely to come into contact with the
medical system. Therefore, it may be important to leverage mobile health approaches for
motivating quitting with this population. Smokers unmotivated to quit have a high prevalence
of mobile (91.6%) and smartphone ownership (71%), as well as frequent use of Facebook,
texting, and visiting health-related websites ( Borrelli, et al., 2015).
Overall, SPB had a more favorable profile towards quitting than UCS and less
favorable profile than HCS. SPB was defined by having a high proportion of smokers in the
home, partners who smoked, and children. SPB were also significantly different from the
other two classes on motivation to quit, perceived vulnerability, optimistic bias and smoking
related illness. SPB also had the highest percentage of smokers with lifetime and past year
quit attempts. Biomarker feedback regarding how smoking is affecting themselves and others
in the home may be effective for SPB, given that a very high proportion had families and that
they fell in the middle of the other two groups in terms of perceived risk and optimistic bias.
Previous cessation induction studies have shown that a combination of biomarker feedback
and motivational counseling is effective for smoking cessation (Borrelli, McQuaid, Novak,
Hammond, & Becker, 2010; Borrelli et al., 2016; Emmons et al., 2000). Because of the high
rate of unsuccessful quit attempts, this group may benefit from longer term interventions to
promote maintenance of abstinence. In addition, validation analyses also supported findings
that SPB had a more favorable profile towards quitting than UCS and less favorable profile
than HCS. UCS was more likely to endorse that they ‘never see themselves quitting’ versus
Subtypes of Unmotivated Smokers 17
SPB, but SPB was more likely to endorse this vs. HCS. Similarly, SPB was more likely to
want to quit sooner verses UCS, but less likely to want to quit sooner than HCS.
The strengths of our study include the large sample and assessment of a wide range of
psychosocial and smoking behavior variables. Because our sample was comprised of
predominately white smokers, the results may not be generalizable to ethnic minority
smokers. Also, our sample may have over-represented females and older, more dependent
smokers. The data were collected online so the results may not be generalizable to those
without internet access. However, 82% of adults in the UK and 84% of adults in the US use
the internet (Pew Research Centre, 2015; Office for National Statistics, 2016). The rate of
adoption amongst older adults, those with lower education attainment, and black and minority
ethnic groups has accelerated in the last 15 years and although a gap persists, it has narrowed
substantially (Pew Research Centre, 2015). Although steps were taken to minimize unreliable
data reporting, as with any survey, there is no guarantee of validity of responses.
Validation analyses should be viewed as preliminary, due to the cross-sectional design
and small sample size. We considered dividing the dataset into an exploratory and
confirmatory datasets, but given that our sample is already stratified between two populations
(US and UK), this would result in subsamples with sizes less than that recommended for
performing LCA analyses. Subsamples of the overall sample of 500 further resulted in
sparsity of the predictor used in the identification of groups, so we proceeded to validate on
variables external to the LCA analyses, as has been done in prior research. In addition, while
LCA considers all possible patterns of observed variables, the data quickly become sparse as
the number of included variables increases. The exclusion of relevant, unknown variables
may have affected the model. Another limitation of our study is that, while the majority of
our variables were either naturally dichotomous or were continuous scales with validated cut-
points, some of our continuous variables were transformed into binary variables based on the
Subtypes of Unmotivated Smokers 18
median or a standard clinical threshold (e.g., the number of cigarettes smoked per day was
dichotomized into >10 cigarettes per day vs. <10 cigarettes per day because this has been
commonly used to discriminate light vs. heavy smokers (Ahluwalia et al., 2006; Salgado-
Garcia et al., 2013). Although software exists to analyze latent groups with solely
dichotomous (LCA) or solely continuous variables (latent profile analysis), at the present
time, software that uses a mixture of dichotomous and continuous variables does not exist for
exploratory, interpretable latent group analysis.
Conclusions
Because there is a large population of smokers who are not motivated to quit
smoking, it is important to determine if this population is homogeneous in which ‘one size
fits all’ approach to intervention would be effective to motivate quitting. The results of the
current study suggest that smokers who are unmotivated to quit are a heterogeneous
population, characterized by different profiles and features. This has implications for
interventions that could be tailored for these different subtypes of smokers, resulting greater
efficacy and potential cost-effectiveness. With future research, a screening tool could be
developed with the goal of administration at the point of care to identify the type of
unmotivated smoker and assist with how to approach the smoker and plan treatment. Even
being about to discriminate the Unconvinced Smokers (UCS), from those who would be
amenable to treatment (HCS and SPB) would be a step forward. Future directions include
testing the observed classes in other samples of vulnerable smokers (e.g., smokers with
severe mental illness, comorbid substance abuse) and testing the model with a longitudinal
design.
Subtypes of Unmotivated Smokers 19
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Footnotes
1LCA requires that dichotomous variables be used in analyses. This allows for
interpretable classification, ensures equivalence of measure, and creates qualitatively
indicative categories from discrete scales that have the potential for heteroscedasticity.
Variables were dichotomized primarily based on scientific motivation and secondarily on the
mean of the bounded scale or observed values (see Tables 2 and 3).
Subtypes of Unmotivated Smokers 26
Table 1. Latent Class Model Fit Statistics (N=500)
Fit Indices 2-Class Model
3-Class Model
4-Class Model
5-Class Model
6-Class Model
7-Class Model
BIC 9395.745 9237.683 9305.711 9872.371 10148.96 10279.32
AIC 9239.805 8993.236 8972.757 9450.91 9638.996 9680.841
Chi Square 691637.6 227162.3 186743.7 140017.4 124055.7 122348.7
Parameters 37 58 79 100 121 142
Log-likelihood
-4582.9 -4438.62 -4407.38 -4625.46 -4698.5 -4698.42
Entropy 9.217 8.932 8.9 9.378 9.533 9.544
Subtypes of Unmotivated Smokers 27
Table 2. Covariate and demographic characteristic probabilities and test of proportions.
Total Sample
% (n)
UCS1 Smokers
% (n)
SPB2 Smokers
% (n)
HCS3 Smokers
% (n)
Overall Two-sided Test P-Value (2)
UCS vs. SPB
P-Value4
HCS vs. UCS P-Value4
SPB vs. HCS
P-Value4
% male 42.8 (214) 54.2 (77) 40.1 (77) 036.1 (60) 0.004 (11.145) 0.007a 0.001b 0.255
% residing in US 50.0 (250) 45.8 (65) 50.5 (97) 53.0 (88) 0.441 (1.637) 0.227 0.125 0.358
% age 40 years 75.8 (379) 83.8 (119) 64.1 (123) 82.5 (137) <0.001 (23.477) <0.001c 0.442 <0.001d
% Caucasian/white 90 (450) 90.8 (129) 88.0 (169) 91.6 (152) 0.496 (1.401) 0.260 0.492 0.178
% high school educated or beyond 72.6 (363) 72.5 (103) 68.8 (132) 77.1 (128) 0.209 (3.127) 0.265 0.214 0.049e
% full- or part-time employed 49.0 (245) 42.3 (60) 49.5 (95) 54.2 (90) 0.110 (4.411) 0.115 0.024f 0.215
% married, engaged or living with partner 59.8 (299) 45.8 (65) 87.0 (167) 40.4 (67) <0.001 (96.711) <0.001g 0.200 <0.001h
Notes: 1Unconvinced Smokers, 2Smokers with Psychosocial Barriers, 3Health Concerned Smokers 4 P-values for when testing that the larger of the two proportions is statistically significant
Pearson’s 2 test statistics for p-values significant at the 0.05 level are: a6.00, b9.41, c14.96, d14.36, e2.72, f3.92, g63.41, h83.41.
Subtypes of Unmotivated Smokers 28
Table 3. Response probabilities and tests of proportions of LCA predictors.
UCS1 Smokers
% (SD)
SPB2 Smokers
% (SD)
HCS3 Smokers
% (SD)
Overall Two-sided Test P-Value (2)
UCS vs. SPB
P-Value4HCS vs. UCS P-Value4
SPB vs. HCS
P-Value4
Demographics
% employed full or part time 43.1 (0.05) 50.0 (0.041) 52.8 (0.046) 0.219 (3.041) 0.1262 0.056 0.336
% with no children in household 80.4 (0.042) 49.5 (0.039) 63.6 (0.044) <0.0001 (33.468) <0.0001a 0.0008b 0.005c
Smoking behavior
% smoking >10 cigarettes/day 75.3 (0.046) 81.7 (0.033) 82.0 (0.036) 0.257 (2.716) 0.101 0.097 0.5
% smoking within 30 mins of waking 61.9 (0.052) 79.0 (0.034) 81.3 (0.035) 0.0001 (18.013) 0.0005d 0.0001e 0.338
% never quit smoking for 24 hrs 55.3 (0.05) 35.3 (0.039) 28.5 (0.042) <0.0001 (24.67) 0.0002f <0.0001g 0.103
% with partner/spouse smoker 0.0 (0) 89.4 (0.047) 0.0 (0) <0.0001 (419.467) <0.0001h 0.5 <0.0001i
% with 1 or more other smokers in household 11.8 (0.034) 100.0 (0) 15.0 (0.049) <0.0001 (355.452) <0.0001j 0.260 <0.0001k
Continued on next page
Subtypes of Unmotivated Smokers 29
UCS1 Smokers
% (SD)
SPB2 Smokers
% (SD)
HCS3 Smokers
% (SD)
Overall Two-sided Test P-Value (2)
UCS vs. SPB
P-Value4HCS vs. UCS P-Value4
SPB vs. HCS
P-Value4
Health status
% with past illness caused or made worse by smoking 2.5 (0.023) 31.0 (0.047) 50.6 (0.053) <0.0001 (85.734) <0.0001l <0.0001m 0.0001n
% with current illness caused or made worse by smoking 1.5 (0.017) 22.1 (0.042) 29.9 (0.044) <0.0001 (42.618) <0.0001o <0.0001p
0.0590
Motivation and confidence to quit
% motivated to quit 16.4 (0.041) 46.1 (0.046) 68.1 (0.047) <0.0001 (82.589) <0.0001q <0.0001r <0.0001s
% confident to quit 17.9 (0.041) 28.6 (0.04) 25.6 (0.04) 0.075 (5.184) 0.017t 0.068 0.303
Mood
% 10 on CESD short form 20.8 (0.043) 51.5 (0.042) 48.6 (0.045) <0.0001 (36.305) <0.0001u <0.0001v 0.330
Risk perception
% “likely, very likely or certain” to develop disease if continue smoking5 10.0 (0.036) 50.3 (0.041) 68.6 (0.046) <0.0001 (109.921) <0.0001w <0.0001x 0.0003y
% endorsing large decrease or elimination of risk of disease if quit smoking6 49.5 (0.051) 76.8 (0.034) 79.7 (0.039) <0.0001 (40.074) <0.0001z <0.0001aa 0.294
Subtypes of Unmotivated Smokers 30
UCS1 Smokers
% (SD)
SPB2 Smokers
% (SD)
HCS3 Smokers
% (SD)
Overall Two-sided Test P-Value (2)
UCS vs. SPB
P-Value4HCS vs. UCS P-Value4
SPB vs. HCS
P-Value4
% endorsing a “little” or “a lot” lower chance of disease vs. other smokers7 41.2 (0.058) 18.2 (0.033) 5.6 (0.022) <0.0001 (60.596) <0.0001bb <0.0001cc 0.0003dd
% endorsing that, if they were to develop a smoking-related illness, it would be “as or more serious” as other smokers’7 74.1 (0.052) 92.2 (0.021) 98.9 (0.011) <0.0001 (51.668) <0.0001ee <0.0001ff 0.003gg
Notes: Notes: 1Unconvinced Smokers, 2Smokers with Psychosocial Barriers, 3Health Concerned Smokers 4 P-values for when testing that the larger of the two proportions is statistically significant, 5 perceived vulnerability, 6 precaution effectiveness/outcome, expectation, 7 optimistic bias
Pearson’s 2 test statistics for p-values significant at the 0.05 level are: a32.01, b9.85, c6.55, d10.86, e13.41, f12.41, g21.64, h257.74, i281.67, j267.03, k265.80, l41.51, m84.76, n13.43, o28.26, p42.22, q30.99, r80.60, s16.52, t4.54, u31.21, v24.54, w58.11, x105.85, y11.53, z25.57, aa29.70, bb20.34, cc54.57, dd11.96, ee18.98, ff40.47, gg7.40.
Subtypes of Unmotivated Smokers 31
Figure 1. Proportion of classes with question responses.