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Creative Arts & TechnologiesAssessment Brief

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BASINGSTOKE COLLEGE OF TECHNOLOGY

L3 CREATIVE MEDIA PRODUCTION

MUSIC VIDEO PRODUCER

Unit 1: Pre-production + Unit 29: Music Video Production

Date Issued: 10 September 2012 Deadline Date: 07 December 2012

Assessor: Scott Hayden Music Video Producer:

Unit 1: Pre-production

P1 P2 P3 M1 M2 M3 D1 D2 D3

Unit 29: Music Video Producer

P1 P2 P3 P4 M1 M2 M3 M4 D1 D2 D3 D4

PROJECT BRIEFYou have been given an opportunity to produce a music video for a track from Nic Dawson Kelly’s album ‘Old Valentine’ OR a track by Equal Sequence.

To prove to Nic or Equal Sequence, their agents, and record company that you are suitable for the job you must first prove that you understand the codes and conventions of music video by analysing their purpose, styles and conventions in a TV piece before going on to develop, plan and produce a music video for a track of your choice. Using Google+ you will liaise with your production company and evidence all of your ideas, vlogs, podcasts, documents and videos for this project1 with the support of your Lecturer. After you have rehearsed and performed a Pitch as a group to Nic or Equal Sequence and your Lecturer, you will spend a month producing your idea in time for the 7th December deadline.

Wednesday Workshops will be available for you to build your post-production techniques of editing and effects application, with the potential for advanced techniques such as mixing digital or stop-frame animation with live footage, chroma key and matte effects.

It is then up to you to develop the creative knowledge needed to entertain and engage Nic or Equal

1 All posts on Google+ need to be shared with ‘Scott Bcotmedia’ – once they have been ‘+1’d they have been received by your Lecturer

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https://plus.google.com/u/1/?hl=en&tab=wX

https://twitter.com/#!/bcotmedia

http://www.facebook.com/bcotmedia

http://bcotmedia.tumblr.com/



Sequence target audience and fulfil the promotional purpose of the product.

Lecturer Feedback

I certify that the work submitted for this assignment is my own and research sources are fully acknowledged.

Student Signature: Date:

Assessor Signature: Scott Hayden Date:

IV Comments:

IV Signature: Date:

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Learning outcomes…Unit 11 Understand requirements for a specific media production2 Be able to prepare pre-production documentation for a specific media production3 Be able to apply pre-production planning for a specific media production

Unit 291 Understand the purpose of music videos2 Understand the styles, conventions, and techniques of music videos3 Be able to originate and plan a music video production for a specific music track4 Be able to work to complete production of a music video

Date Achieved

&Tutor initials

1. Understand requirements for a specific media production

To begin your project you need to:

Get in to a group of 2/3 and name your production company Create a Google+ account to document your work Create an individual twitter account and follow @bcotmedia

before tweeting a music video idea using the #bcotmedia

Once you have done this you need to demonstrate individual research into the chosen track:

Create a survey to gather Primary research about what your audience think of your chosen track(Summarise your findings – what have you learnt?)

Gather Secondary research on your track via annotated videos/ images/ articles and share them on Google+ with Scott Bcotmedia

Evidence will be in the form of all tweets, and Primary and Secondary research shared on Google+ with Scott Bcotmedia.

To achieve this part of U1/ P1 and U29/ P3 you need to contribute to your groups initial ideas and gather some primary and secondary research for your Music Video [IE]

Set up individual Google+ account

Set up individual

twitter account

and tweet @bcotmed

ia

Survey

Gather research for Music

Video

Due Date: 21 September 2012

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2. Google Doc - Production Schedule

You each need to create a production schedule on Google Docs for your music video project.

Within this you need to identify the following:

Deadlines for each stage Availability of equipment Availability of personnel Timescales for clearances Locations

Be advised that this will likely change throughout the production but it is crucial to have it complete early in the project to provide structure before we move on.

Evidence will be in the form of the completed Production Schedule Google Doc shared on Google+ with Scott Bcotmedia.

To achieve this part of U1/ P1 and U29/ P3 you need to outline some planned requirements for your Music Video [IE]

Google Doc -

Production Schedule

Due Date: 28 September 20123. Group Vlog and ‘Linked in’ profile

In your group you will then need to participate in a Vlog in which your production company will identify the following:

Team roles Skills and experience Resourcing and Costs Availability Who will be your

contributors e.g. specialists, experts, talent, public (justify your choices)

Individually, you will then need to create a ‘Linked in’ profile:

Include all relevant personal information Comment on your career experience, interests and aspirations including links to your

social media, websites, and/ or blogs Connect to Scott Hayden and everyone in the class

Evidence will be in the form of the Group Vlog uploaded to youtube and shared on Google+, and your LinkedIn profile which will also be shared on Google+ with Scott Bcotmedia.

To achieve this part of U1/ M1 you need to explain in some detail and competently present the planned requirements for your Music Video in the vlog and complete at least 60% of your linked in profile

To achieve this part of U1/ D1 you need to comprehensively explain and present to a quality that reflects near-professional standards fully detailed planned requirements for your Music Video in the vlog and complete at least 80% of your linked in profile

Group Vlog

Linked in profile

Due Date: 05 October 2012

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4. Specifics - What is needed?

Individually, you need to create a Written Report, Podcast or Vlog that identifies what specifics are needed for your Music Video e.g.

Facilities: eg production equipment, post-production equipment, facility houses, outsourcing; availability; costs

Materials: type, eg original materials, archive and library materials, photo-library materials, sound library materials, internet, assets, audio, script, animatics, graphics, interviews, costumes, properties, recorded music; sources; costs; clearances

Evidence will be in the form of your completed Written Report, Podcast or Vlog which will be posted to your Google+ and shared with Scott Bcotmedia.

To achieve this part of U1/ M1 and U29/ M3 you need to explain in some detail and competently present which specific sources of facilities and materials you will need for your Music Video

To achieve this part of U1/ D1 and U29/ D3 you need to comprehensively explain and present to a quality that reflects near-professional standards fully detailed requirements of which specific sources of facilities and materials you will need for your Music Video

Written Report, Podcast or Vlog

Due Date: 12 October 20125. Vlog Discussion - Codes of practice and regulation2

Individually you need to demonstrate an understanding of how the following codes of practice and regulation could affect your Music Video:

Legal eg copyright, health and safety Insurance eg public liability, completion insurance Regulatory bodies eg Ofcom Trade associations eg BJTC, RTS, BIMA

The Vlog Discussion can be either as a 1-1 Vlog with the tutor OR as a standard Vlog.

Evidence will be in the form of your completed Vlog Discussion uploaded to your Google+ and shared with Scott Bcotmedia.

To achieve this part of U1/ D1 and U29/ D3 you need to comprehensively present to a quality that reflects near-professional standards fully detailed explanations of codes of practice and regulation requirements for your Music Video

Vlog Discussio

n

Due Date: 19 October 2012

2 By doing this you also cover partial criteria for the U5/ P1 – ‘discussing relevant legislation to be followed; organisational structure and working practices’

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6. Documentation

Individually you are to create at least 4 examples of documentation using Google Docs or Scribd.

It is essential that your production company decides and agrees who is responsible for what.

Shooting script (e.g. camera movements, takes, angles, continuity) Call sheet Risk assessment Legal implications Storyboard Flip-chart Vlog discussion Location/ Contributor release forms

Evidence will be in the form of at least 4 examples of documentation uploaded to your Google+ and shared with Scott Bcotmedia.

To achieve all of U1/ P2 and part of U29/ P3 you need to generate at least 4 examples of pre-production documentation for your Music Video with some assistance

To achieve all of U1/ M2 and part of U29/ M3 you need to generate at least 4 examples of competent, carefully presented and detailed pre-production documentation for your Music Video with only occasional assistance

To achieve all of U1/ D2 and part of U29/ D3 you need to generate at least 5 thorough and comprehensively detailed pre-production documentation for your Music Video, working independently to professional expectations

At least 4 examples of documentati

on

Due Date: 09 November 2012

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Recce Research Mood board Budget (Kickstarter

account) Contact lists Contingency plans Location/ studio plan







7. Pitch

In your production company, you have to prepare a group Pitch designed to persuade Nic Dawson Kelly or Equal Sequence to use your production company’s idea to make a video for a selected track from his first album: ‘Old Valentine’

You need to prepare and rehearse a Pitch using Prezi to present an analysis explaining to Nic or Equal Sequence, their agents, and record company, how your production company believe the following should be represented in your music video:

Meaning Content Imagery Narrative Duration Pace Style Semiotics Performer’s style and image Video’s style and creative concept

Evidence will be in the form of the recorded Pitch which will be uploaded to youtube and shared on Google+ with Scott Bcotmedia.

To achieve this part of U29/ P3 you need to originate and plan a Pitch for a specific music video production working within appropriate conventions that covers all 10 bullet points in brief detail with some assistance

To achieve this part of U29/ M3 you need to originate and plan a Pitch for a specific music video production effectively and show some imagination that covers all 10 bullet points with examples with only occasional assistance

To achieve this part of U29/ D3 you need to originate and plan a Pitch for a specific music video production that covers all 10 bullet points with good examples to a technical quality that reflects near-professional standards, showing creativity and flair and working independently to professional expectations

Recording of Pitch


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8. Video Case study - Purpose, Styles, Conventions, and Techniques of Music Videos

Nic and Equal Sequence, their agents, and record company need to know you have the knowledge to carry out the project so have asked you to produce a 5-10-minute section of a TV programme commenting on the purpose, styles, conventions and techniques of examples selected.

You will write and record a spoken sound track over a selection of music videos that demonstrates an understanding of the following:

Purposes Marketing and Advertising (selling the brand) Synergy (Web, Social Media, TV, Film,

Merchandise) Producers’ strategies (Major label, Independent, Artist

self-produced)

Styles: Genre (‘Live’/ Concert footage, Animation,

Interpretative, Impressionist, Surrealist) Narrative (Todorov, Barthes, Levi-Strauss) Post-modern (Pastiche;

Parody; Intertextuality; Homage; Influence of commercials)

Conventions: Lyric interpretation Extending/ consolidating

meaning Links to other artists

Techniques: Cutting to beat Editing effects Miming and lip sync/ Playback and lip sync Multi-image Camera movements and angles Chroma key

Evidence will be in the form of the submitted Video Case study uploaded to youtube, linked to Google+, and then shared with Scott Bcotmedia.

To achieve the U29/ P1 and U29/ P2 you need to describe the purposes, styles, conventions, and techniques of music videos with some appropriate use of subject terminology [IE] outlining a basic understanding of technical terminology

To achieve the U29/ M1 and U29/ M2 you need to explain the purposes, styles, conventions, and techniques of music videos with reference to detailed illustrative examples for at least 10 of the bullet points above and with generally correct use of subject terminology

To achieve the U29 D1 and U29/ D2 you need to comprehensively explain the

Video Case study

uploaded to

youtube

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purposes, styles, conventions, and techniques of music videos with elucidated examples for each of the 16 bullet points above and consistently use subject terminology correctly to s upport and justify the points made


9. Tutor observation, Witness statement and Podcast

During the production of the Music Video production you, and your production company, need to maintain professionalism at all times:

You will be observed by your Tutor and will be assessed with a Witness statement and spoken to by your tutor in a Podcast about the following aspects of your production:

Logistics Finance Creative processes Personnel management Resource management

Evidence will be in the form of the completed Witness statement and Podcast from your tutor which will be uploaded to your Google+ and shared with Scott Bcotmedia.

To achieve all of U1/ P3 and part of U29/ P3 you need to demonstrate that you have applied your pre-production planning to your Music Video with some assistance. [TW, SM]

To achieve all of U1/ M3 and part of U29/ M3 you need to demonstrate that you have applied your pre-production planning to your Music Video competently with only occasional assistance.

To achieve all of U1/ D3 and part of U29/ D3 you need to demonstrate that you have applied your pre-production planning to your Music Video to a quality that reflects near-professional standards, working independently to professional expectations.

Tutor observation

Witness statement

Podcast

Due Date: 07 December 2012

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Time management Monitoring progress Risk management Crisis management Maintaining

documentation







10.Production and Post-production process

Your production company now need to complete your Music Video Production

To do this it is essential that you assign and carry out the following roles in your team:

Director Production manager Camera operator Editor Lighting Create SFX

Evidence for the achievement will principally be the finished music video uploaded to youtube, all the completed stages of the project so far, and a Tutor Observation/ Witness statement shared on Google+ with Scott Bcotmedia.

To achieve all of the U29/ P4 you need to complete production of a music video working within appropriate conventions purposefully, deliberately applying appropriate techniques, and contributing a limited amount whilst fulfilling your production role with some assistance

To achieve all of the U29/ M4 you need to work competently in relation to skills, handling of equipment, and the application of techniques needed to complete production of a music video free of technical errors whilst showing some imagination to the editing process and with only occasional assistance

To achieve all of the U29/ D4 you need to work positively, effectively, and on your own initiative to a technical quality that reflects near-professional standards to complete production of a music video, showing creativity and flair and working independently to professional expectations and standards.

Completed Music Video uploaded to

youtube

Tutor Observation/

Witness Statement

Due Date: 07 December 2012

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Uni

t 1:

Pre

-pro

duct

ion

CRITERIA Learner Activity number

Feedback

P1 Outline requirements and sources of requirements for a specific media production [IE]

1, 2

M1 Explain in some detail and competently present requirements and sources of requirements for a specific media production

3, 4

D1 Comprehensively explain and present to a quality that reflects near-professional standards fully detailed requirements and sources of requirements for a specific media production

3, 4, 5

P2 Generate outline preproduction documentation for a specific media production with some assistance

7

M2 Generate competent, carefully presented and detailed pre-production documentation for a specific media production with only occasional assistance

7

D2 Generate thorough and comprehensively detailed pre-production documentation for a specific media production, working independently to professional expectations

7

P3 Apply pre-production planning to a specific media production working with some assistance. [TW, SM]

8

M3 Apply pre-production planning to a specific media production competently with only occasional assistance.

8

D3 Apply pre-production planning to a specific media production to a quality that reflects near-professional standards, working independently to professional expectations.

8

12







Uni

t 29:

Mus

ic V

ideo

Pro

duct

ion

CRITERIA Learner Activity number

Feedback

P1 Describe the purposes of music videos with some appropriate use of subject terminology [IE]

6

M1 Explain the purposes of music videos with reference to detailed illustrative examples and with generally correct use of subject terminology

6

D1 Comprehensively explain the purposes of music videos with elucidated examples and consistently using subject terminology correctly

6

P2 Describe the styles, conventions and techniques of music videos with some appropriate use of subject terminology

6

M2 Explain the styles, conventions and techniques of music videos with reference to detailed illustrative examples and with generally correct use of subject terminology

6

D2 Comprehensively explain the styles, conventions and techniques of music videos with elucidated examples and consistently using subject terminology correctly

6

P3 Originate and plan a music video production for a specific music track working within appropriate conventions with some assistance [CT]

1, 2, 7, 8,

9

M3 Originate and plan a music video production for a specific music track effectively showing some imagination and with only occasional assistance

4, 7, 8, 9

D3 Originate and plan a music video production for a specific music track to a technical quality that reflects near-professional standards, showing creativity and flair and working independently to professional expectations

4, 5, 7, 8,

9

P4 Work to complete production of a music video working within appropriate conventions and with some assistance. [TW, SM]

10

M4 Work competently to complete production of a music video showing some imagination and with only occasional assistance.

10

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D4 Work to a technical quality that reflects near-professional standards to complete production of a music video, showing creativity and flair and working independently to professional expectations.

10

END OF MUSIC VIDEO PRODUCER CHECKLIST

CHECKSLECTURER

SIGNATUIRE TO VERIFY YOU HAVE

DONE THISPROOF-READ ALL OF

YOUR WORK

DOUBLE-CHECK THAT ALL STAGES ARE COMPLETE

CHECK THE TRACKING GRID TO ENSURE YOU HAVE THE GRADE YOU WANT

ENSURE ALL LINKS, VLOGS AND PODCASTS PLAY FROM YOUR BLOG

ASK YOUR LECTURER WHAT

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YOU CAN DO TO IMPROVE YOUR GRADE

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