S2 FOOD PRODUCT DEVELOPMENT

DESIGN BRIEFDesign a pizza that is nutritious and popular with

teenagersDuring this task (over the next 4-6 weeks) you will:

Carry out some research into the range of pizzas currently available and the ingredients that are used.

Discover where different ingredients come from Investigate how to include nutrients required by

teenagers in a pizza. Consider food trends Design a pizza suitable for a meat eater and for a

vegetarian Design an eye-catching advert to promote the

pizza to your target market.

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Week One: Where does our food come from?Important facts:

All food comes from plants or animals. Food has to be grown, reared or caught. Food is produced around the world. Food is changed from farm to fork. Food is processed on different levels to make it edible and safe.

The following ingredients are used to make a pepperoni and vegetable pizza. State whether the ingredients are from a plant or animal and its name. The first one has been done for you.

Ingredient Animal or plant Name of animal or plant

Strong bread flour Plant Wheat

Olive oil

Yeast

Mushrooms

Tomatoes

Sweetcorn

Pepperoni

Red pepper

Black pepper

Have a look at the links and see if you can answer the questions below:

1.https://www.bakingmad.com/in-the-mix/flour-whats-s-the-difference

Why is it important to use Strong Bread Flour when making pizza?

__________________________________________________________________________________________________________________

2.https://www.bbc.co.uk/bitesize/guides/zwh9q6f/revision/1

Can you write down a definition for yeast?

_________________________________________________________

Can you find another food which is made using yeast?

_________________________________________________________

Week Two: What nutrients do teenagers need?

Teenagers grow faster than at any other time in their lives, so their nutritional requirements are high.

Important nutrients for teenagers are (fill in the blanks using the word bank to help you):

Protein is for __________ and __________ of damaged cells. ___________________ provides energy for sports and any

activities teenagers are involved in. Calcium is essential for strong _______ and _______. If not

enough milk or other calcium rich foods like ________ are eaten they are more likely to have osteoporosis when they are ________.

Teenagers need more _________ for healthy __________. It is particularly important for teenage _________ when they start their periods.

Vitamin ___ is important for the absorption of iron. Vitamin ___ releases __________ from food. Vitamin ___ helps teenagers to grow.

Task 3: How nutritious is a pizza?

Use the help sheet to find foods that could be included in a pizza. Write the foods in to the correct sections below, to

BONES A B C ENERGY

GROWTH IRON OLDER

CHEESE GIRLS CARBOHYDRATES

BLOOD TEETH REPAIR

IRON

indicate which nutrients they contain. An example has been done for you.

Week Three: Thinking about Pizza

PINEAPPLE

VITAMINSA, C and B

PROTEIN

CALCIUMCARBOHYDRATE

Watch the following video closely on BBC Good Food which shows you how to make a pizza from scratch.

https://www.bbcgoodfood.com/videos/techniques/how-make-pizza

Now can you put the following instructions in order? Write beside each instruction a number from 1 -5 to show the

correct sequence. The first one has been done for you.

Number

InstructionAdd your favourite toppings place the floured sheet on top of the preheated sheet and bake for 8-10 mins until the pizza is crisp.Mix strong bread flour, salt and instant yeast together in a large bowl. Quickly stir in warm water and olive oil and bring together to a rough dough.

1 Preheat oven and a baking sheet to 240oC/fan 220oC.Roll out into thin rounds about 25cm across and place on floured baking sheets.Tip out the mixture onto a lightly floured worksurface and knead for 5 mins until you have a smooth, springy dough.

When it comes to Pizza, there are many bases to choose from and endless toppings to add!

Take a look at the link below for some of the more unusual pizza combinations which have been created.https://www.papajohns.co.uk/blog/19-strange-unusual-pizza-toppings/ Would you try any of these? ________________________________ If yes, which one(s)? _______________________________________

Describe your favourite Pizza and try and mention the texture. You can use some of the words from the word bank below to help you. ________________________________________________________________________________________________________________

Do you prefer take away or shop bought pizza? Explain why.________________________________________________________________________________________________________________Create a collage of authentic Italian Pizza’s on this page using pictures from the internet.

Herby Thin Crispy

Rich Thick Smoky

Spicy Spongy Tangy

Week Four: Pizza

Read the following article about pizza eating habits in the UK.

https://www.independent.co.uk/life-style/food-and-drink/pizzas-uk-average-eat-lifetime-favourite-toppings-britain-pepperoni-cheese-tomato-a8504316.htmlNow write down 3 facts below:

You have been asked to create two pizzas for a new Italian restaurant. One must be meat based, the other suitable for vegetarians. It will be put on the

‘specials’ board so must be eye catching, unique and delicious!

Pizza 1 (Meat based) Name of pizza ____________________________Base:Sauce:Toppings: (You must add at least 2 toppings)

Show how your pizza would look below;

Pizza 2 (Vegetarians) Name of pizza ____________________________Base:Sauce:Toppings:

(You must add at least 2 toppings)

Show how your pizza would look below;

Week Five: Food AdvertisingA great logo gives a great first impression. A well-designed logo which is unique, professional and eye catching, will make a big impact. A logo helps to promote your business and build brand identity.

Think of the success of McDonalds ‘Golden Arches’ logo. It is so easy to recognise, no matter where you are

in the world!

Task 1How well do you know food logos? Click on the following link to see if you recognise these popular logos from a selection of food companies.https://www.beano.com/posts/the-ultimate-food-logo-quiz

What did you score out of 10? ___________________

Task 2Can you name the following food brands by their slogan?

1) The official food of everything. ___________________________

2) Better ingredients. Better pizza. ___________________________

3) Taste the feeling. ___________________________

4) Finger lickin’ good. ___________________________

5) Eat fresh. ___________________________

As you can see, some of these you will know straight away. This demonstrates the power of good advertising!

Can you name a company which you think runs a successful advertising campaign and say why?

Poster Advertising Techniques

There are a few tricks that companies will use to make sure they come up with a catchy and easily recognised advertisement. See some of the tricks below.

1.Add Humour Make it memorable

2.Strong branding Make your logo big and bold

3.Keep it simple “Six words – Six seconds”

Tesco – “Every little helps”Kit Kat – “Have a Break, Have a Kit Kat” Heinz – “Beanz Meanz Heinz” Nike – “Just Do It”Rice Krispies – “Snap! Crackle! Pop!”L’Oréal – “Because You’re Worth It”

4.Add a picture – colour

5.Great offers attract 2 for 1 BOGOF (Buy one get one

free) Student discount etc…

6. Strong contrast e.g. black and yellow stands out

7.Make it easy to read It’s a poster not a magazine

Week Six: Poster DesignNow make an attractive and eye-catching advert for a pizza (try and use one of the pizzas you created for the specials board – either your meat pizza or vegetarian one.) You can create it on a separate document or on the next page of this worksheet.

You should have the following on your poster advertisement: - 

Name of pizza company Logo  Slogan  Pizza picture and what makes your pizza special

Price  Special offers  Colour  

If you get time: -  

Add a description of the type of pizza you make e.g. thin and crispy, stuffed crust, list of toppings.  

Here are a few examples to help you!