Citation: WT Vorley. 1990. IPM for tropical Asian rice farmers – a blueprint for industry participation. Pages243-257. In: BT Grayson, MB Green, LG Copping (editors). Elsevier Applied Science, London, 536 pages.

Keywords: IPM friendly pesticide marketing, changes in product use labels, changes in sales language, support for IPM research and extension, insecticide resistance management, awareness of IPM-fit products, selective insecticides, use of economic thresholds, low cost IPM technologies, user friendly sampling aids, farmer training, training of dealers and sales force, Oryza sativa