1. Locate a website for a product that is targeted specifically to pre-teen girls, paste the link here and explain what stereotypes the website uses to appeal to their audience. WEBSITE NAME: BarbieLINK: http://www.barbie.com/activities/fantasy/princess/princess_dressup/EXPLANATION: The stereotypes that are targeted are little girls that like to play dress up. 2. Locate a television commercial for a product meant to appeal to wide variety of genders, ages, social identities etc., paste the video link and explain how it accomplishes wide demographic appeal.

PRODUCT: Allstate InsuranceLINK: http://www.youtube.com/watch?v=thzUR_mq6OY&feature=relatedEXPLANATION: A lot of people now a day’s drive and they need to be covered by insurance therefore Allstate Insurance conveys a message to a huge group of people. 3. Locate a television commercial that upholds a gender stereotype (ex: “men are tough”, or “women are homemakers”) paste the video link and explain how enforcing that stereotype is effective in selling that particular product.

PRODUCT: steam power mop (Shark)

LINK: http://www.youtube.com/watch?v=oJQgyGMqoswSTEREOTYPE: women love cleaning the houseEXPLANATION: in the commercial the women is dancing around the house cleaning with her new mop.4. Locate a television commercial that subverts (challenges) a gender stereotype (ex: “women being tough/physically intimidating” or “men enjoying traditionally feminine things) paste the video link, identify the stereotype being subverted and explain how it is being used (ex: comedic effect) and how that translates to selling the product.

PRODUCT: Miller LiteLINK: http://www.youtube.com/watch?v=4S6qVg0eGgUSTEREOTYPE: Women going to the bathroom together, but instead its men.EXPLANATION: Men do not need another guy there to go to the bathroom with them while women do. This shows that men aren’t tough because they are being compared to women. 5. Go to www.google.com , enter the search phrase “What advertising agency does Geico use" Once you find the answer follow the link to the agency’s homepage. At the top of the screen look for the link “Under One Roof”, choose one of the sub-topics, read the agency’s strategy, and paste it here.

The Martin Agency

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For information contact Scott Friske.

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Digital Advertising

6. Use the search engine of your choice to find out when Coca-Cola began using Santa Claus in their holiday advertisements. Paste the Image into this document and answer the following questions:

What year did it first appear? 1931What magazine printed it? The Saturday Evening PostWhat was the artist’s name? Thomas NastWhere did you find your information? The Coca-Coal Company website7. Locate a recent Old Spice (2009-2011) commercial or a recent Skittles commercial (sheep boys- tube sock. Paste the video link, hypothesize what is the target audience for the commercial and explain how it goes about appealing to that demographic.

LINK: http://www.youtube.com/watch?v=BId3y81bU1UHYPOTHESIS: The target audience is men that want to smell good. Also if they use this produce they will do manly things and be with women in the end.EXPLANATION: It shows the man guy working out, playing golf, ect. It shows if you use old spice then this is what you could be doing.8. Go to the Mattel Toy Company official website (www.mattel.com ). Describe the welcome page, is it aimed at any certain audience? Spend a few minutes exploring the

“Hot Wheels”, and “Barbie” sections. Describe the appearance of the sections (think colors, graphics, fonts) and what they say to their targeted audience.

WELCOME PAGE: The welcome page is colorful. It is aimed at little kids that want new toysHot Wheels: It is more towards little boys because its more blue and that is more of a boys color.Barbie: It is more for girls because it is pink and girls like pink more than boys.PRODUCT: Little toy cars and dolls.9. Go to the following two Images and answer the question below

http://adsoftheworld.com/media/print/caribu_bitter_poison?size=_original http://adsoftheworld.com/media/print/caribu_bitter_canari?size=_original What is the product? Chocolate Who do you think the audience for the ad is? It is eather little kids or parents.What stereotype is it subverting? Little kids being nice and sweet.Why do you think they went this direction? So you would remember the picture and the product.10. Go to the following website:

WARNING: THE IMAGES ON THIS PAGE ARE FOR MATURE AUDIENCES. I ENCOURAGE YOU TO VIEW THEM AT YOUR OWN DISCRETION. YOU DO NOT HAVE TO IF YOU ARE UNCOMFORTABLE WITH MILDLY EXPLICIT IMAGES. http://www.onextrapixel.com/2010/02/25/80-extreme-advertisements-that-will-challenge-your-mind/ Once there take time to carefully look through the 80 or so images. Most of them are PSAs (Public Service Announcements), Many- if not all- use shocking imagery to either sell something or make a very startling point about an issue. Choose 3 images you find either particularly effective or ineffective in getting their message across. Paste them here. Under each image + identify both the Primary Message and the Secondary Message. +whether or not you find it effective +describe what makes them so (in)effective +do they use any stereotypes/demographic clichés? If so which ones? +what strategy the ads use to get the point across?

+Would you change it? If so, how?

Our founding fathers are jokes. People do not take them seriously. Its affective because it is of their butts.