web typography

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Web Typography thinking with types ( Helvetica Bold, 64pt ) ( Georgia Italic, 36pt ) Francesco Fraioli @ Hackatron 09/04/2013 ( Georgia Regular, 18pt )

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Page 1: Web typography

Web Typographythinking with types

( Helvetica Bold, 64pt )

( Georgia Italic, 36pt )

Francesco Fraioli@ Hackatron 09/04/2013 ( Georgia Regular, 18pt )

Page 2: Web typography

Web Typography | Francesco Fraioli | @ Hcktrn 09 Aprile 2013

Hi,I’m Francesco Fraioli,

I studied visual communication and multimedia at the Department of Art and Design at the Iuav University of Venice.

I graduated in April 2008 with a thesis project which involved the design and implementation of a social network to enable music collaboration over the web. In June of that year, I presented my thesis in H-Farm: here begins the collaboration that gave birth to Thounds.

Now I am a freelance interaction designer

linkedinwebsite

Skills:

Page 3: Web typography

Web Typography | Francesco Fraioli | @ Hcktrn 09 Aprile 2013

Web Design is 95% Typography

Correct leading, word and letter spacing, active white space, and dosed use of color help readability.Use Text as user interface

by Oliver Reichenstein - informationarchitects.net

Page 4: Web typography

Web Typography | Francesco Fraioli | @ Hcktrn 09 Aprile 2013

Page 5: Web typography

Web Typography | Francesco Fraioli | @ Hcktrn 09 Aprile 2013

Page 6: Web typography

Web Typography | Francesco Fraioli | @ Hcktrn 09 Aprile 2013

Choosing a typeface is not typographyby Oliver Reichenstein - informationarchitects.net

Information design is not about the use of good typefaces, it is about the use of good typography. Which is a huge difference. Anyone can use typefaces, some can choose good typefaces, but only few master typography.

Page 7: Web typography

Web Typography | Francesco Fraioli | @ Hcktrn 09 Aprile 2013

Web Safe Fontshttp://www.w3schools.com

Serifsuggested for paragraph

Sans-Serifsuggested for headings

Monospacesuggested for paragraps and code example

GeorgiaPlatinoTimes

Arial / HelveticaArial BlackImpactLucidaTahomaTrebuchetVerdanaComic Sans

Courier NewLucida Console

Page 8: Web typography

Web Typography | Francesco Fraioli | @ Hcktrn 09 Aprile 2013

GeorgiaGeorgia, serif

Palatino"Palatino Linotype", "Book Antiqua", Palatino, serif

Times"Times New Roman”, Times, serif

Page 9: Web typography

Web Typography | Francesco Fraioli | @ Hcktrn 09 Aprile 2013

Lucida"Lucida Sans Unicode","Lucida Grande",sans-serif

TahomaTahoma, Geneva, sans-serif

Trebuchet"Trebuchet MS", Helvetica, sans-serif

ArialArial, Helvetica, sans-serif

Comic"Comic Sans MS", cursive, sans-serif

ImpactImpact, Charcoal, sans-serif

Verdana"Lucida Sans Unicode","Lucida Grande",sans-serif

Arial"Arial Black", Gadget, sans-serif

Page 10: Web typography

Web Typography | Francesco Fraioli | @ Hcktrn 09 Aprile 2013

Courier New

"Courier New",Courier, monospace

Monaco"Lucida Console",Monaco, monospace

Page 11: Web typography

Web Typography | Francesco Fraioli | @ Hcktrn 09 Aprile 2013

1. Font Size

body { font-size:100%; }h1 { font-size:2.25em; /* 16x2.25=36 */ }h2 { font-size:1.5em; /* 16x1.5=24 */ }h3 { font-size:1.125em; /* 16x1.125=18 */ }h4 { font-size:0.875em; /* 16x0.875=14 */ }p { font-size:0.75em; /* 16x0.75=12 */ }

Sizing text using the em unit is the next most appropriate approach. The em is a true typographic unit and was recommended by the w3c from the outset of css. Ems are a relative unit and act as multipliers based on the text element’s parent element.

The body of a web page has 16 px text by default.

1 em is a distance equal to the type size. In 6 point type, an em is 6 points. Thus a one em space is proportionately the same in any size.

Page 12: Web typography

Web Typography | Francesco Fraioli | @ Hcktrn 09 Aprile 2013

2. KernAdjust the spacing between (letters or characters) in a piece of text to be printed

Don’t use letterspace without a reason!Letterspacing lower case on the Web is particularly risky as only some faces actually benefit from it

http://kerningjs.com/http://type.method.ac/

.kern { letter-spacing: -0.1em; }

...<h1><span class=”kern”>T</span>rust</h1>

Page 13: Web typography

Web Typography | Francesco Fraioli | @ Hcktrn 09 Aprile 2013

3. Line-HeightVertical space is metered in a different way [to horizontal space]. You must choose not only the overall measure – the depth of the column or page – but also a basic rhythmical unit. This unit is the leading, which is the distance from one baseline to the next.

“”

Don’t using absolute units such as points or pixels to set up line-height.

p { font-size:1em; line-height: 1.25 }

Page 14: Web typography

Web Typography | Francesco Fraioli | @ Hcktrn 09 Aprile 2013

4. Break

Questo è sbagliato

Questo è corretto

Most important rule in typography is never leave a single word such as a conjunction as last word in a text line.In web design is quiet difficult to do it for a long paragraph but I suggest to do it for headlines.

<h1>Questo<br/>è corretto</h1>

Page 15: Web typography

Web Typography | Francesco Fraioli | @ Hcktrn 09 Aprile 2013

References

A practical guide to web typographyhttp://webtypography.net/Robert Bringhurst’s book The Elements of Typographic Stylefor web design

InformationArchitectshttp://informationarchitects.net/iA plans, designs, and builds digital products.

Cool linkshttp://typographica.org/http://www.markboulton.co.uk/http://ilovetypography.com/

http://www.typetester.org/

BooksThinking with types by Ellen Lupton

The Elements of Typographic Stylefor web designby Robert Bringhurst

Page 16: Web typography

Thanksand don’t use Comic Sans

( Helvetica Bold, 64pt )

( Georgia Italic, 36pt )

Francesco Fraioli@ Hackatron 09/04/2013 ( Georgia Regular, 18pt )