ECOMMERCE CHAMPION

Talented, results-producing eCommerce Professional with a proven record of accomplishment in planning and leading comprehensive Internet development and operations strategies in support of business goals and objectives. Expertise in directing the creation of dynamic Web experiences and steering the execution of complex site enhancement projects. Solid leadership skills; able to build and guide top-performing direct business teams. Adept at communicating with management, vendors, and internal partners to coordinate overall Internet content, development and operations efforts.

VICTORIASSECRET.COM HOMEPAGE

• Managed regular site updates on the site, including home and landing page creative, merchandise adds/drops, promotions, and site enhancements

• Conducted frequent A/B tests to determine the success of new site features and creative executions

VS.com Statistics:

Over 7M unique visitors per month

Over 13M visitors per month

VICTORIA’S SECRET: PINK COLLEGIATE LANDING PAGE

• Partnered with a third-party interactive agency and the internal PINK marketing team on the development of the PINK Collegiate site experience

• Use of Flash and XML for the school rollover listing and functionality

• Responsible for project timeline, including creative deliverables, implementation, and user-acceptance testing

VICTORIASSECRET.COM: SHOP CONCEPT

• Managed the development of the “Shop” concept across multiple categories, including Dresses and Tops

• Partnered with IT, Internet Creative, and Merchants on functional requirements and creative deliverables, as well as user-acceptance testing

VICTORIA’S SECRET: DRESS SHOP

VICTORIA’S SECRET: FIT GUIDES

Partnered with IT, Internet Creative, and Merchants on functional requirements and creative deliverables, as well as user-acceptance testing

VICTORIA’S SECRET FACEBOOK FAN PAGE

• Launched in July 2009

• Over 11 million fans

• Partnered with marketing team on social media strategy and implementation

• Worked with third-party vendor to tag the Facebook page for web analytics purposes and implement social sharing features, such as the Bikini Mixer

VICTORIA’S SECRET SPANISH SITE

• Launched in March 2009

• Collaborated with marketing, IT and third-party vendor (Motionpoint) on Spanish translation and online operations/processes

VICTORIA’S SECRET FASHION SHOW

Managed the development of the 2008 and 2009 VS Fashion Show site experience and regular content updates

VSALLACCESS

• Managed the development of VSAllAccess, a dedicated news and information website about all that is – Victoria’s Secret, including photo shoot footage, model interviews, and other content

• Worked with various cross-functional partners, including IT, Internet Creative, and Web Analytics in the planning for this website

• Launched in November 2009

SHOPJUSTICE.COM HOMEPAGE

Manage the operational process for regular site updates, including home and landing page creative, merchandising, feature enhancements, promotions and copy

ShopJustice.com Statistics:

Over 875K unique visitors per month

Over 1.5M visitors per month

JUSTICE: CUSTOMER REVIEWS

Managed the project implementation of customer reviews (Bazaarvoice) on ShopJustice.com from start to finish, including composing the project requirements, partnering with creative on the look and feel, and conducting detailed user-acceptance testing

JUSTICE: MINI SHOPPING CART

• Mini shopping cart allows customers to have visibility of the items added to their bag without disrupting the shopping process

• Managed the implementation of this site feature from start to finish, including composing the project requirements, partnering with creative on the look and feel, and conducting detailed user-acceptance testing

JUSTICE FACEBOOK FAN PAGE

• Launched in November 2010

• Over 65K fans

• Manage the Facebook editorial calendar and regular brand/promotional posts, as well as monitor the fan page for content

JUSTICE: SWIM LANDING PAGE & VIDEO • Partnered with IT, Internet

Creative, and Merchants on feature requirements, including creative deliverables and UA testing

• In November 2009, launched the Justice YouTube page to house all video content

BROTHERS: NEW BOYS CLOTHING LINE

• Launched in March 2011

• Managed the implementation of this site from start to finish, including outlining the project requirements with IT, partnering with creative on the look and feel, and conducting detailed user-acceptance testing

SUNGLASSHUT.COM HOMEPAGE

• Manage the overall online experience, including promotions, creative, and landing page destinations

• Manage Copywriter and Web Designer as direct reports

SUNGLASS HUT WEB EXPERIENCES • Develop and implement experiences that drive sales and enhance the brand

• Work with designers, marketing, and e-commerce operations on site design and efficiencies

• Implement SEO best practices by using text copy rather than image copy

ANTHEM CREDENTIALING

• Managed the production of this site from start to finish

• Partnered with client on imagery, copy, and site architecture

• Worked with creative designer and IT developer on project requirements

TOTAL TRAINING • Managed site merchandising including features and promotions, creative, and copy

• Managed Web Copywriter as direct report