web page features that produce results
DESCRIPTION
If you build it, will they come? This session tells you why you may not even want a Website! You begin with six questions to answer before designing your online presence. Discover free tools to enhance search engine results for your Website. Measure your success based on your goals. And, finally, the session will review “The Good, the Bad and the Ugly” when you will decide what works and what doesn’t. Registered participants (optionally) submit their own Websites for a peer review. We’ve typically found at least one good thing about every site visited! Each participant receives a complete Resource List and Email Marketing Workbook.TRANSCRIPT
copyright 2008 Labyrinth Hill
I think that maybe inside any business,there is someone slowly going crazy.
~ Joseph Heller, Something Happened ~
Website Features That Produce Results
Susan L. Harrington
CEO (Chief Education Officer)
Labyrinth Hill
copyright 2008 Labyrinth Hill
Spending an evening on the World Wide Webis much like sitting down to a dinner of Cheetos...
…two hours later your fingers are yellow and you're no longer hungry, but you haven't been nourished.~ Clifford Stoll, astronomer, computer systems administrator, and author ~
Agenda Why you may not want a Website!
Six questions to answer before you begin
Enhancing Website search results without paying a dime
Measuring success
The good, the bad, and the ugly…you decide
copyright 2008 Labyrinth Hill
Give a person a fish and you feed them for a day;teach that person to use the Internetand they won't bother you for weeks.
~ Author Unknown ~
Why you may not want a Website!
Skill
Time
Staff
Money
copyright 2008 Labyrinth Hill
You can learn many things from children.How much patience you have, for instance.
~ Franklin P. Jones ~
Website Alternatives www.Etsy.com
www.LocalHarvest.org
Microsoft Office Live
copyright 2008 Labyrinth Hill
The Internet is full. Go away.~ Author Unknown ~
Six Questions to Answer Before You Begin1. Why do you want a Website? What do you want it to
accomplish?2. Who is your target audience? Are you focusing on a
geographic area? Or nationwide?3. What do your prospective customers want/need?4. What terms/phrases would they use to find you via a search
engine?5. Do you have the time and/or skills to update your Website
weekly? Or a budget to hire a specialist?6. List 5 competitors with Websites you feel are well done. Why?
copyright 2008 Labyrinth Hill
93% of consumers prefer the Internet to find local businesses over Yellow Pages or the newspaper.
~ The Kelsey Group, 2007 ~
Enhancing Search Results
The Linking Network
MembershipsE.g. http://labyrinthhill.com/ http://visitkitsap.com/default.asp
Buy Local – Complete a free listing Google Local Directory - Put your business on Google Maps
http://maps.google.com/maps
Yahoo Local Search Directory http://local.yahoo.com/
copyright 2008 Labyrinth Hill
One of the Internet's strengths is its abilityto help consumers find the right needle
in a digital haystack of data.~ Jared Sandberg ~
Optimizing Search Results with Keywords Google Search – Google complete
http://www.google.com/webhp?complete=1&hl=en
Keyword Tool https://adwords.google.com/select/KeywordToolExternal
Top Search Results What terms/phrases are used by top Website results? View Websites’ keywords:
Mouse: Right click, View Source Menu: View, Source
copyright 2008 Labyrinth Hill
Be careful of what you wish for!Website checklist:
Is your Website doing its job based on your goal? Find your site visitor statistics report
Are you doing your job? Update Website monthly…better weekly!
Keep it simple…you decide: Google vs. Yahoo
Compare your favorite Websites E-book: Build a Website That Sells
http://officeliveoffers.com/ebook/MS2eBook.pdf
The Internet is the most important single development in the history of human
communication since the invention of call waiting.~ Dave Barry ~
copyright 2008 Labyrinth Hill
A journey of a thousand sites begins with a single click.
~ Author Unknown ~
Review your results based on goals.
www.LabyrinthHill.com Labyrinth Hill Lavender, Hansville WA
2,000+ visitors per month
Primary source for 30+ new subscribers to newsletter per month
www.GrowingLavenderPlants.com Dedicated Website for online course
Lavender: From Soil to Sachet 200+ visitors per month
Source for average 10+ new students per month
copyright 2008 Labyrinth Hill
If we did all the things we were capable of doing,we would literally astound ourselves.
~ Thomas Edison ~
Books: Cheap Web Tricks, Anne Martinez
Growing a Business, Paul Hawken
The E Myth Revisited, Michael E. Gerber
Think and Grow Rich, Napoleon Hill
Half.com, Used Books, www.half.com
Local Library Small Business Center
copyright 2008 Labyrinth Hill
Procrastination is the thief of time.~ Edward Young ~
Five action items to begin next week:1. Decide whether or not you want or need a Website
2. Answer the six questions that will help design your site
3. Research the keywords your customers will use
4. If you already have a Website, find the report card
5. Explore other Websites for features that work
copyright 2008 Labyrinth Hill
You only have to do a very few things right in your life so long as you don't do too many things wrong.
~ Warren Buffett ~
Small Business Consulting Susan Harrington, Technology, Setup and Training
[email protected], 360-638-2642 Constant Contact, Email Newsletter Service Website Review Small Business Workshops
Internet and Marketing are NOT Four-Letter Words Website Features that Produce Results
Jack Harrington, Marketing and Public Relations [email protected], 360-638-2642
Marketing Plans, Publishing, News Releases, Feature Stories